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5 pitfalls to avoid when partnering with startups

CIO

Enterprise technology leaders are actively partnering with startups to help make their organizations more innovative and agile. Co-creating with startups can help kickstart innovation , provide CIOs with access to hard-to-find skills in emerging technologies, and round out digital transformational strategies.

Startups 482
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How Cairn Oil & Gas taps its network of 2,000 startups to fuel innovation

CIO

Instead, the solution came from a startup. While banks might be expected to work with fintechs or agribusinesses with agritechs, most people don’t typically associate energy companies with startups. Cairn is bucking this trend: Gupta says that startups are a key part of the organization’s strategy.

Startups 448
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How To Do Market Research for a Startup

Cipher

Market research plays an important role in defining the strategies of all organizations, and startups are no different. The insights developed by market research shape product development pipelines, inform go-to-market strategies, and enable startups to best position themselves for success.

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5 tips for startup partnership success

CIO

IT leaders looking to accelerate their innovation agendas have a partner-in-waiting in the startup ecosystem. By linking up with startups, CIOs can greatly expand their opportunities to experiment with emerging technologies and augment their in-house innovation programs.

Startups 397
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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Hit your number with 100 Pipeline Plays. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays!

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Salesforce to acquire PoS startup PredictSpring to augment Commerce Cloud

CIO

The startup is already an existing Salesforce ecosystem partner with several strategic retail customers and is already integrated with Commerce Cloud and Service Cloud, Amann added. PredictSpring, founded in 2013 and counts Salesforce Ventures as one of its investors, is led by Nitin Mangtani, the founder of the startup.

Startups 435
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Salesforce earmarks $250 million for AI startup investment

CIO

CRM giant Salesforce today said that it would commit $250 million to investments in startups focused on generative AI, even as the company warned of the dangers of the technology. The second, Cohere, is a natural-language processing startup which, it said, aims to make language AI accessible to a much broader range of companies.

Startups 418