Crayon

FEBRUARY 11, 2021

High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis. This is, in a sense, the value of sales enablement : It helps your sales reps maximize their potential as specialists in the art of generating revenue.

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Sales Enablement Battlecard Sales Competitive 405

Crayon

NOVEMBER 8, 2022

It doesn’t matter if you’re building a strategy from scratch or overhauling tired practices established by marketers of yore: Sales enablement shouldn’t be an afterthought. In this post, we’ll discuss the 7 steps to implementing a successful sales enablement strategy, which include: Establish measurable goals. But first….

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Sales Enablement Sales Competitive Marketing 325

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

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Sales Enablement Sales Marketing Marketing 241

Crayon

APRIL 14, 2021

The more closely you align your sales and marketing teams, the better. Today, we’ll walk through six best practices for better alignment between sales and marketing. So, how do you do it? How do you get all those people — who, on a day-to-day basis, work on an extraordinarily wide range of tasks — to focus on a common goal?

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Sales Marketing Marketing Win 662

Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. Translation: Battlecards will help your sales team win more deals — potentially a lot more deals.

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Battlecard Win Sales Competitive Intelligence 616

Crayon

JUNE 2, 2021

Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral.

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Battlecard Competitive Sales Enablement Competitive Intelligence 617

Crayon

JANUARY 19, 2022

That means that your sales team must be prepared for competitive conversations in 2022. Competition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive.

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Sales Competitive Sales Enablement Business 616

Crayon

SEPTEMBER 8, 2021

Unless you’re subscribed to the Crayon blog, you’re most likely reading this because you Googled “pre-call planning.”. If that’s the case, you probably noticed that there are a lot of blog posts on this subject. You may have even read some of them.

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Competitive Sales Competitive Intelligence Knowledge 630

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

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Sales Marketing Marketing Sales Enablement 301

CIO

APRIL 25, 2024

Oracle is adding more AI capabilities to its Fusion Cloud CX that provides software for sales, marketing, and service teams across an enterprise, the company announced on Thursday. Capabilities for marketing and sales teams Also released as part of this update is the capability to rate opportunities, named opportunity qualification scoring.

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IT Commerce Sales Enablement Sales 534

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

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Sales Enablement Sales Knowledge Win 130

CIO

OCTOBER 16, 2023

Using HUAWEI eKit, distributors can get digital marketing, transaction processing, service, sales enablement and partner operations capabilities. Huawei’s aim is to make it easy for small to medium businesses to distribute Huawei products worldwide, with a ready-built web sales platform available.

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Business Sales Enablement Hospitals Retail 482

Primary Intelligence

OCTOBER 10, 2019

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales.

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Sales Enablement Battlecard Sales Loss 104

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Sales 269

Sales Entertainment Startups Capital 269

Crayon

MARCH 21, 2022

Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on. In other words, multitasking – strategically – is the name of the game for product marketers.

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Marketing Marketing Sales Enablement Competitive Intelligence 473

Crayon

JUNE 22, 2022

Sales battlecards (also known as competitive battlecards, or simply as battlecards) give your sellers the facts, tactics, and materials they need to win competitive deals.

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Battlecard Sales Win Competitive 325

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

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Sales Intelligence Intelligence Sales Enablement 264

Zoominfo

JANUARY 28, 2021

Is it possible to replicate the infectious energy of the sales floor at the end of a quarter in a virtual world? That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. Breaking News: Broadcast Sports Sales Updates Live. Inside Looks at Sales Team Meetings.

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Sales Sports Sales Enablement Win 228

Zoominfo

MAY 13, 2018

It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. In today’s post we explain the effects of sales pressure and provide ways to mitigate this stress productively. ” ( source ). ” ( source ).

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Sales Knowledge Sales Enablement Management 258

Zoominfo

AUGUST 8, 2018

For many sales reps, productivity is key to sales success. So, if your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities. 82% of sales reps feel challenged by the amount of data and the time it takes to research a prospect. After all, you’re not a robot.

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Sales Sales Enablement Research Information 214

ArchIntel

APRIL 14, 2021

Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective sales enablement strategy. He said that the process of building and implementing a company’s sales strategy should be a team effort.

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Sales Enablement Sales Competitive Intelligence KPI 104

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 100

Sales Enablement Sales Knowledge Win 100

Zoominfo

JUNE 25, 2021

Unclear sales goals are costly. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team. The Sales KPIs You Need to Know.

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Sales KPI Win Loss 227

CIO

JANUARY 4, 2023

This is a big deal for all but its largest clients, as IBM has spent the last two years moving much of its revenue to indirect sales channels. Its new sales incentives will take effect in April, and the co-marketing and demand generation programs will begin on July 1, 2023, the date by which partners must meet the new tier requirements. “We

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Sales Sales Enablement Education Technology 259

Primary Intelligence

OCTOBER 10, 2019

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales.

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Sales Enablement Battlecard Sales Loss 80

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor.

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Sales Sales Enablement Research Management 206

Zoominfo

JANUARY 6, 2021

Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. They have always been crucial for valuable customer insights for sales and marketing teams to act on, with the shared goal of closing more deals. Share the same goals and tools between sales and marketing teams. Future Trends in CRM.

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Sales Marketing Marketing Sales Enablement 246

Zoominfo

MAY 15, 2019

There are so many factors that can stand in the way of exceptional B2B sales performance—poor leadership, lack of organization, no sales process—the list goes on. Today, we explore some of the more common sales problems—problems you might not even know you’re facing. Did you know that sales reps spend 64.3%

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Sales Brainstorming Profiling Sales Enablement 224

Zoominfo

MAY 10, 2018

Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). Less than 1% of cold calls result in a sale. of the time.

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Sales Research Benchmarking Sales Enablement 236

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. The idea that the modern buyer is more empowered than ever, and procurement is enabled through endless sources of information about a particular product or space. But what does the structure of a B2B sales organization look like as we enter the next decade?

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Sales Sales Enablement Knowledge Win 200

Crayon

JANUARY 11, 2023

Battlecards are one of the most popular sales enablement materials businesses create today, with two-thirds of competitive intelligence teams saying that they regularly maintain competitive battlecards.

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Battlecard Competitive Intelligence Sales Enablement Competitive 325

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. With multiple studies across the world highlighting shrunken marketing budgets, campaign delays, and hiring freezes…where should your sales and marketing efforts begin? …But what about next quarter? Think about it.

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Sales Marketing Marketing Market Segmentation 239

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting?

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Sales Sales Enablement Research Win 212

Zoominfo

APRIL 2, 2018

Every sales manager wants their team to be successful– but sometimes, that’s easier said than done. Sales reps face a number of obstacles that can keep them from their goals and it’s your job as their manager to help them overcome these challenges. To put it simply, sales reps are only as effective as their managers enable them to be.

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Sales Management Sales Enablement Research 207

CIO

JUNE 22, 2023

Sales-enablement software provider Highspot and customer engagement software provider Twilio have already signed up for the program, it added.

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Innovation Sales Enablement Sales Intelligence 391

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

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Profiling Sales Enablement Sales Predictive Analytics 130