CIO

MAY 31, 2023

I got into software engineering and spent the next 30 years in IT, including roles as CIO of Avago Technologies and Broadcom, which involved a lot of acquisitions integration. With this change, technology has become a major part of revenue beyond CRM and sales enablement; technology has moved into the line of business [LOB].

Innovation 369

Innovation Sales Enablement Banking Gaming 369

Zoominfo

MARCH 17, 2025

Without it, we would have a huge gap in our sales enablement strategy that we would be scrambling to fill. – Andy Ruffles, Sales Operations & Strategy Director at Capital One. Now were able to focus on getting to business leaders and not just technology, so we can better up-sell and cross-sell.

Capital 130

Capital Hospitals Sales Intelligence 130

CIO

JANUARY 4, 2023

“We also want to make it easier for new partners to engage with IBM technology and get IBM technology into the hands of more clients,” she said. This is for a select coalition of our most strategic partners where we have deep partnerships across both IBM Consulting and IBM Technology.”

Sales 259

Sales Sales Enablement Education Technology 259

Zoominfo

JUNE 30, 2020

With communications alignment in both sales and marketing teams, sales tech stacks strengthen B2B sales processes in customer engagement. Your B2B sales tech stack should consist of technologies that’ll help you identify your target market and improve your sales prospecting efforts — all the way from performance to tracking.

Sales 162

Sales Sales Enablement Market Intelligence Predictive Analytics 162

Weidert Group

MAY 10, 2022

When the average salesperson thinks about sales enablement software or a customer relationship management (CRM) tool, the behemoth in the industry typically comes to mind: Salesforce. But just because it’s the biggest doesn’t mean it’s the best.

Sales Enablement 52

Sales Enablement Sales Management Technology 52

Zoominfo

MAY 15, 2019

Using this profile, sales reps can develop measurable outreach strategies that convert these top buyers. Relying on Technology to Close Deals. The sales cycle is made up of a series of outreach activities that must happen in a very specific order. Then, document your process and make sure your reps know how to follow it.

Sales 224

Sales Brainstorming Profiling Sales Enablement 224

Zoominfo

JULY 13, 2021

Unlocking possibilities through innovation and technology that were never possible before. With Chorus, the entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call. Finding new ways to do things that have never been done before.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70

Primary Intelligence

JANUARY 19, 2022

This data allows you to uncover blind spots in your sales processes, messaging, and positioning that only your buyers can see. Sales Coaching and Enablement. You can use these insights to create better sales enablement pieces to empower your reps to speak more confidently in these weak areas. Sales Technology.

Sales 160

Sales Battlecard Win Loss 160

Zoominfo

MAY 23, 2019

Technology has made it easier than ever to conduct a customer survey and analyze the findings. Example: A company specializing in B2B sales technology wants to promote their newest product. Based on opinions and gut feelings, they think it’s an important addition to technological landscape. Conduct a survey.

Retail 188

Retail Sales Enablement Loss Sales 188

Zoominfo

FEBRUARY 26, 2018

Topics include alignment strategies, cold calling, sales team structure, and much more! Recommended Reading: Best 160+ Sales Tools: The Complete List (2018 Update). Koka is one of the most recognized marketing experts in the technology industry. He uses the two to promote and educate sales reps about the art of social selling.

Sales 206

Sales Sales Enablement Research Management 206

Zoominfo

AUGUST 12, 2020

The path from Sales Development Representative (SDR) to a management position isn’t easy. A fresh-out-of-college SDR typically doesn’t have experience in technology or industry-specific knowledge. Sales Enablement: . Their role revolves around improving buyer interactions and content by equipping sales reps.

Sales 200

Sales Sales Enablement Knowledge Win 200

Zoominfo

APRIL 2, 2018

Most companies understand the importance of alignment, but it’s up to you as a sales manager to make it a reality. Use the right tools and technologies. We’ve referenced this statistic before, but it remains relevant– the average sales rep only spends a third of their selling ( source ). 4 Ways Technology Has Changed Selling.

Sales 207

Sales Management Sales Enablement Research 207

Zoominfo

JANUARY 6, 2021

According to 92% of topic leaders in a Deloitte survey, CRMs will be a key priority for enabling business strategies. So heading into the new year, consider the following for future sales enablement and customer engagement, based on predicted trends: 1. Share the same goals and tools between sales and marketing teams.

Sales 246

Sales Marketing Marketing Sales Enablement 246

Zoominfo

APRIL 29, 2018

Using this profile, sales reps can develop measurable outreach strategies that convert these top buyers. Relying on Technology to Close Deals. The sales cycle is made up of a series of outreach activities that must happen in a very specific order. Then, document your process and make sure your reps know how to follow it.

Sales 196

Sales Brainstorming Profiling Sales Enablement 196

Zoominfo

JUNE 6, 2019

5. Invest in the Right Technology. In an increasingly digital world, technology can make or break your sales organization—and maybe not in the way that you think. The reason for this is simple; if you buy tools and try to develop a strategy around them, the focus becomes the technology and not the process.

Sales 212

Sales Sales Enablement Research Win 212

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. The Problem with B2B Cold Calling.

Sales 198

Sales Sales Enablement Market Intelligence Intelligence 198

Primary Intelligence

SEPTEMBER 1, 2021

Typically, marketers use win loss analysis to create better marketing strategies, content, and value propositions, but these insights can be especially valuable to (and are typically underutilized by) your front-line sales reps.

Loss 162

Loss Win Sales Enablement Analysis 162

Zoominfo

JANUARY 15, 2019

Read: 12 Ways to Handle Sales Pressure. 7 Ways to Nail Your Next Sales Presentation. The art of the sales pitch has drastically changed in recent years. Technological advances have allowed your buyers to access more information than ever before. Here are our 25 picks for best sales blogs. Keep reading!

Sales 185

Sales Sales Enablement Technology Technology 185

Zoominfo

MARCH 5, 2018

Lead scoring helps sales by, not only providing better leads, but it also gives your reps a quick way to identify which leads are worth prioritizing and which can wait until later—effectively saving time and increasing productivity. Improve your sales-enablement content. The Essential B2B Sales Stack.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

MAY 8, 2019

This rebranding came as a result of two occurrences: advancements in technology and the evolving needs of sales reps. Instead, sales organizations require deeper, more sophisticated insight into their target contacts and companies. Companies no longer want to buy a one-off list of names and phone numbers.

Sales 193

Sales Sales Enablement Learning Intelligence 193

Zoominfo

FEBRUARY 26, 2018

Topics include alignment strategies, cold calling, sales team structure, and much more! Recommended Reading: Best 160+ Sales Tools: The Complete List (2018 Update). Koka is one of the most recognized marketing experts in the technology industry. He uses the two to promote and educate sales reps about the art of social selling.

Sales 170

Sales Sales Enablement Research Management 170

Zoominfo

APRIL 20, 2020

But marketing must also be ready to pull its weight and support the here and now, with concentrated sales enablement programs, whether it’s a nurture email , targeted go-back campaign on previously lost opportunities, or even help putting together a custom sales presentation. Work together: Staying connected in a remote world.

Sales 239

Sales Marketing Marketing Market Segmentation 239

Evalueserve

MARCH 1, 2021

Technology has started to play a critical role in enabling MI/CI. For example, technology companies that have a highly sophisticated automation process and offer standardized content, and database providers that focus more on content and are delivered through a platform.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. Invest in an integrated technology stack. For example: Let’s say you export data on your best customers.

Sales 170

Sales Startups Technology Technology 170

Zoominfo

DECEMBER 21, 2020

One company in the midst of this work is RealNetworks, which creates facial recognition technology for commercial customers — and now will expand its product line to military bases. Kustomer also hired more senior account executives and sales enablement folks. “We In August 2020, an innovation group in the U.S.

Matrix 211

Matrix Marketing Marketing Alliance 211

Zoominfo

MAY 19, 2017

Companies with poor sales and marketing alignment have a 4% revenue decline ( source ) Only 8% of companies have strong alignment between their sales and marketing departments ( source ). 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads ( source ).

Sales 130

Sales Marketing Marketing Sales Enablement 130

Zoominfo

FEBRUARY 12, 2024

Examples of these solutions: Showpad: Combines content management, training, and coaching in an all-in-one solution to support sales readiness. Seismic: Offers a comprehensive suite of tools for sales enablement and coaching tools built to reduce time-to-insights that align teams on the best sales strategies.

Sales Enablement 130

Sales Enablement Sales Market Segmentation Intelligence 130

Zoominfo

NOVEMBER 22, 2019

Technographics (Tech stack) Do they use technologies that complement your own products? Did they use competitor technologies that you were able to win them away from? These content systems can make your sales reps’ lives much easier, helping them conjure up the perfect piece of content at the perfect moment.

Marketing 218

Marketing Marketing Sales Benchmarking 218

ArchIntel

MAY 18, 2021

The manager will also be responsible for leading, planning, executing and managing monthly and quarterly sales enablement events such as webinars and whitepapers. The company noted that a bachelor’s degree in business, engineering or technology is also required.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

JUNE 3, 2018

The Guide to Developing a Successful Sales Development Technology Stack. There’s no way around it– the tools and technologies we use to execute our work have a direct impact on our success as Sales Development professionals. A Beginner’s Guide to a Data-Driven Sales Strategy. Continue reading. Continue reading.

Sales 154

Sales Startups Sales Enablement Technology 154

Zoominfo

JANUARY 4, 2022

B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. Now, with cutting-edge technology, you can immediately integrate your third-party data with your first-party data and send out targeted campaigns very quickly.”

Marketing 130

Marketing Marketing Sales Sales Enablement 130

Zoominfo

JULY 24, 2020

What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of re v enue or more per year? Why is Sales and Marketing Communication Important? Misalignment between sales and marketing typically happens when each team creates goals and strategies separate from one another.

Sales 100

Sales Marketing Marketing Sales Enablement 100

ArchIntel

FEBRUARY 2, 2022

The same study said that as incidents of cybercrimes increased significantly, businesses worldwide channeled their spending on advanced information security technologies. The tool is also built for zero trust and satisfies the National Institute of Standards and Technology’s 800-53 security standard, the company said.

Profiling 104

Profiling Competitive Intelligence Startups Sales Enablement 104

Alpha Sense BI

NOVEMBER 8, 2023

At the same time, understanding how to effectively position your offering against competitors is one of the most critical components of the sales process. New industry players emerge, competitors shift strategies, and nascent technologies explode onto the scene (i.e. genAI and ChatGPT). macroeconomic factors, supply chain, etc.)

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

Zoominfo

OCTOBER 20, 2019

Tech-Savvy In the world of ever-changing technology, you want your sales reps to be able to pick up new tools and software quickly. If a rep can’t name multiple sales tools or technologies, this might be a red flag. — Looking for more ways to improve your sales performance or hire the right talent?

Sales 130

Sales Sales Enablement Learning Advantage 130

Zoominfo

FEBRUARY 7, 2023

How to create a successful sales strategy In order to create a successful sales strategy, sales leaders must align with the necessary stakeholders, collect and analyze the right data, and effectively leverage their investments in talent and technology. Consider their input before making any decisions.

Sales 130

Sales Sales Enablement Technology Technology 130

Zoominfo

MAY 15, 2019

Using this profile, sales reps can develop measurable outreach strategies that convert these top buyers. Relying on Technology to Close Deals The sales cycle is made up of a series of outreach activities that must happen in a very specific order. Then, document your process and make sure your reps know how to follow it.

Sales 100

Sales Brainstorming Profiling Sales Enablement 100