Crayon

NOVEMBER 8, 2022

It doesn’t matter if you’re building a strategy from scratch or overhauling tired practices established by marketers of yore: Sales enablement shouldn’t be an afterthought. In this post, we’ll discuss the 7 steps to implementing a successful sales enablement strategy, which include: Establish measurable goals. But first….

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Sales Enablement Sales Competitive Marketing 325

Zoominfo

AUGUST 21, 2019

But in today’s digital world, the line between sales and marketing is increasingly blurred. There’s no better example of this development than the relationship between content marketing and sales enablement. . Sales enablement content — in other words, content that sales reps can leverage in order to sell more effectively.

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Sales Enablement Sales Marketing Marketing 241

Crayon

JUNE 2, 2021

Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral.

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Battlecard Competitive Sales Enablement Competitive Intelligence 617

Zoominfo

AUGUST 8, 2024

To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program. With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth.

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Sales Enablement Sales Win Knowledge 130

Primary Intelligence

OCTOBER 10, 2019

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales.

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Sales Enablement Battlecard Sales Loss 104

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. That’s why putting plenty of focus on sales enablement will be crucial for 2021. It’s about helping your sales organization do what they do best.

Sales Enablement 130

Sales Enablement Sales Knowledge Win 130

CIO

OCTOBER 16, 2023

Using HUAWEI eKit, distributors can get digital marketing, transaction processing, service, sales enablement and partner operations capabilities. The platform focuses on partner development, including rebate policies, sales enablement, marketing materials and funding support.

Business 482

Business Sales Enablement Hospitals Retail 482

Crayon

MARCH 21, 2022

Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on. In other words, multitasking – strategically – is the name of the game for product marketers.

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Marketing Marketing Sales Enablement Competitive Intelligence 473

CIO

APRIL 25, 2024

The latest update includes another capability, named seller engagement recommendations, that aims to help sales teams by increasing buyer engagement and accelerating purchase decisions.

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IT Commerce Sales Enablement Sales 534

ArchIntel

APRIL 14, 2021

Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective sales enablement strategy. He advises that only those who are essential should be part of the sales enablement strategy team.

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Sales Enablement Sales Competitive Intelligence KPI 104

Primary Intelligence

OCTOBER 10, 2019

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales.

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Sales Enablement Battlecard Sales Loss 80

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. That’s why putting plenty of focus on sales enablement will be crucial for 2021. It’s about helping your sales organization do what they do best.

Sales Enablement 100

Sales Enablement Sales Knowledge Win 100

Crayon

JANUARY 11, 2023

Battlecards are one of the most popular sales enablement materials businesses create today, with two-thirds of competitive intelligence teams saying that they regularly maintain competitive battlecards.

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Battlecard Competitive Intelligence Sales Enablement Competitive 325

CIO

JUNE 22, 2023

Sales-enablement software provider Highspot and customer engagement software provider Twilio have already signed up for the program, it added.

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Innovation Sales Enablement Sales Intelligence 391

CIO

JULY 26, 2024

The combination of the two companies’ data in a single platform could also bring enteprises benefits in precision workforce planning, continuous financial planning, and intelligent sales enablement, said Akshara Naik Lopez, senior analyst at Forrester. “If

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Finance Sales Enablement Learning Technology 459

Weidert Group

AUGUST 31, 2023

Everything you do to help your sales team reach their goals is sales enablement, but have you thought about putting an intentional sales enablement strategy in place? HubSpot research found that 88% of those who use sales enablement processes believe it is moderately to extremely important when making a sale.

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Sales Enablement Sales Research IT 59

Zoominfo

JULY 24, 2020

Technology exists to make things easier, and when it comes to aligning sales and marketing communication, it most certainly does. Sales enablement tools, for example, are a great way to promote easy communication by using real-time data to identify the most important synching points. . Determine KPIs Together.

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Sales Marketing Marketing Sales Enablement 301

Weidert Group

JANUARY 7, 2021

When B2B marketers talk about sales enablement, what do they actually mean?

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Sales Enablement Sales Marketing Marketing 57

Weidert Group

MAY 10, 2022

When the average salesperson thinks about sales enablement software or a customer relationship management (CRM) tool, the behemoth in the industry typically comes to mind: Salesforce. But just because it’s the biggest doesn’t mean it’s the best.

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Sales Enablement Sales Management Technology 52

Weidert Group

JULY 1, 2021

That is to say, at least for B2B inbound marketing , the whole point is to pave the way for the sales process by helping the prospective customer. Sales enablement takes that truth and amplifies it, recognizing the importance of tools and resources that power sales, meet the team’s needs, and help them do their jobs better.

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Sales Enablement Sales Marketing Marketing 52

Zoominfo

JULY 12, 2021

The entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call. . Fast-Track Sales Enablement. Sales managers give feedback and share their expertise to onboard and coach their sales reps.

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Sales Enablement Sales Intelligence Intelligence 264

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. Sporting bow ties and fancy formalwear, with virtual fireworks lighting up their Zoom backgrounds, our sales enablement team emceed the marathon event. Leaders across Sales Enablement led the livestream with the help of Henry & Chris.

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Sales Sports Sales Enablement Win 228

Kompyte

FEBRUARY 20, 2023

Sales enablement is essential for the success of your team. It empowers sales reps with the knowledge, tools, and resources needed to build customer relationships and close deals.

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Sales Enablement Sales Knowledge IT 52

Owler

NOVEMBER 4, 2021

I’m happy to share why I think Owler is powerful sales enablement and content marketing tool! We’re Sales Enablers and Want to Share the Best Resources with Our Customers As the senior content marketing manager for Marketron, I develop content that delivers strategies, tips, and ideas to an audience of salespeople.

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Sales Enablement Sales Marketing Marketing 59

Crayon

APRIL 14, 2021

The more closely you align your sales and marketing teams, the better. When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead quality tends to improve, win rates tend to climb, and the business as a whole tends to grow. So, how do you do it?

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Sales Marketing Marketing Win 662

Crayon

SEPTEMBER 8, 2021

Unless you’re subscribed to the Crayon blog, you’re most likely reading this because you Googled “pre-call planning.”. If that’s the case, you probably noticed that there are a lot of blog posts on this subject. You may have even read some of them.

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Competitive Sales Competitive Intelligence Knowledge 630

Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!),

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Battlecard Win Sales Competitive Intelligence 616

Crayon

JANUARY 19, 2022

That means that your sales team must be prepared for competitive conversations in 2022. Competition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive.

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Sales Competitive Sales Enablement Business 616

Zoominfo

AUGUST 8, 2018

For more information about sales rep productivity best practices, check out the following guides and resources: 51 Career-Changing Sales Productivity Statistics. 15 Essential Blog Posts About Sales Productivity. 13 Sales Productivity Lessons from the Experts. Increase Sales Productivity with a Sales Enablement Tool.

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Sales Sales Enablement Research Information 214

Zoominfo

JUNE 30, 2020

Integrate Sales Enablement. Sales enablement tools consolidate resources needed by sales teams to support the selling process. Buyer-centric sales reps use sales enablement tools to enhance the buyer experience with communications, intelligence, and demos. Consider SalesForce Automation.

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Sales Sales Enablement Market Intelligence Predictive Analytics 162

CIO

MAY 31, 2023

With this change, technology has become a major part of revenue beyond CRM and sales enablement; technology has moved into the line of business [LOB]. The paradigm has shifted: The four walls and time zones have come down and customers can transact 24×7. LOB leaders want to control their own destiny and not be at the mercy of IT.

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Innovation Sales Enablement Banking Retail 369

Kompyte

JUNE 13, 2024

While the specific role of product marketing varies in different companies, product marketing’s mission—to enable people to understand your product and want to buy it—almost always depends on the sales team.

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Sales Enablement Sales Marketing Marketing 52

Zoominfo

JANUARY 16, 2019

To illustrate this point, let’s look at two examples of a paid banner advertisement for a hypothetical sales enablement tool: Example 1: The ad depicts a smiling salesman on a successful sales call. On either side of this image are several statistics that illustrate the effectiveness of the sales enablement platform.

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Marketing Marketing Sales Enablement Brainstorming 202

Zoominfo

FEBRUARY 27, 2021

HubSpot Sales Hub drives sales team success by providing a suite of selling solutions. Sales Hub helps users shorten the sales cycle and personalize messaging with productivity tools, such as sales performance management, email and call tracking, and sales enablement.

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Sales Intelligence Intelligence Sales Enablement 264

Weidert Group

OCTOBER 21, 2021

Friction among revenue teams, especially surrounding their sales content and collateral, is an all-too-common phenomenon. Conversely, salespeople feel at sea in an ocean of material and end up creating their own sales collateral, saving it in places where its performance can neither be analyzed nor optimized.

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Sales Enablement Sales Research Marketing 52

CIO

JANUARY 4, 2023

To that end, IBM aims to enroll new partners in the program within a day, giving them the status of Registered Partners and providing them with access to its Learning Hub, TechZone demo environment and Seismic sales enablement tool to help them move up to a higher tier.

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Sales Sales Enablement Education Technology 259