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IDC chief research officer: GenAI, from experimentation to adoption

CIO

As the chief research officer at IDC, I lead a global team of analysts who develop research and provide advice to help our clients navigate the technology landscape. Our research indicates a scramble to identify and experiment with use cases in most business functions within an enterprise.

Research 366
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AI Driving the future of UAE enterprises: 59% of business leaders plan to increase investment in advanced technologies

CIO

There is no single solution to success, but the research highlights some key plays UAE business leaders need to home in on to build a truly AI-driven enterprise. Despite concerns around regulation, AI is significantly impacting the key skill sets of the future enterprise.

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Research: Businesses optimistic as they deploy generative AI

CIO

NTT DATAs landmark Global GenAI Report underscores how the technology is gaining momentum. Furthermore, nearly two-thirds of C-suite respondents, specifically, expect GenAI to be a game changer over the next two years and plan to invest significantly in the technology. There is no going back.

Research 284
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US expands curbs on China’s AI memory and chip tools, raising supply chain concerns

CIO

The updated measures have also added 140 Chinese entities to a blacklist, targeting firms seen as pivotal to Beijing’s ambitions for semiconductor self-sufficiency through advanced manufacturing technologies. “We

Commerce 455
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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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88% of AI pilots fail to reach production — but that’s not all on IT

CIO

Recent research from IDC, undertaken in partnership with Lenovo, found that 88% of observed POCs dont make the cut to widescale deployment. IT managers are leveraging this trend to try to get greenlights for broader technology efforts, Andersen says. For every 33 AI POCs a company launched, only four graduated to production, IDC found.

IT 477
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10 top priorities for CIOs in 2025

CIO

To keep ahead of the curve, CIOs should continuously evaluate their business and technology strategies, adjusting them as necessary to address rapidly evolving technology, business, and economic practices. Over the next 12 months, IT leaders can look forward to even more innovations, as well as some serious challenges.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Wasteful technology and service spending. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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5 Essential Pieces of a Prospecting Solution

Forward thinking sales leaders are starting to prioritize technology initiatives. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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What Consumers Are Saying About ESG – And What That Means for Your Business

In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

Given the rapid adoption of BI & analytics—across teams, locations, and hierarchies—for data-driven decision-making, it's crucial for businesses to align their technology capabilities and end-user needs.