Zoominfo

MARCH 17, 2025

By leveraging ZoomInfos data, Capital One gained unlimited access to over 150 firmographic attributes, enabling RMs to quickly identify best-fit accounts and add them to their CRM without redundant research. Without it, we would have a huge gap in our sales enablement strategy that we would be scrambling to fill.

130

130

Weidert Group

AUGUST 31, 2023

Everything you do to help your sales team reach their goals is sales enablement, but have you thought about putting an intentional sales enablement strategy in place? HubSpot research found that 88% of those who use sales enablement processes believe it is moderately to extremely important when making a sale.

Sales Enablement 59

Sales Enablement Sales Research IT 59

Zoominfo

AUGUST 8, 2018

And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. . 82% of sales reps feel challenged by the amount of data and the time it takes to research a prospect. For more information check out the sales productivity infographic below!

Sales 214

Sales Sales Enablement Research Information 214

Zoominfo

JULY 4, 2018

Social Selling Mistake #2: You engage with prospects before doing any research. The downside to that convenience is this– sales reps can now reach out to prospects they know very little about. Why should they take the time to answer your questions when you clearly didn’t take the time to do preliminary research?

Profiling 233

Profiling Sales Research Sales Enablement 233

Owler

NOVEMBER 4, 2021

I’m happy to share why I think Owler is powerful sales enablement and content marketing tool! We’re Sales Enablers and Want to Share the Best Resources with Our Customers As the senior content marketing manager for Marketron, I develop content that delivers strategies, tips, and ideas to an audience of salespeople.

Sales Enablement 59

Sales Enablement Sales Marketing Marketing 59

Zoominfo

JUNE 30, 2020

These applications tend to range in functionality, but we recommend you simplify each tool’s use case to understand how it fits into your sales process. Research and find contact information? Then, think about which channels (email, phone, social media, etc) your sales reps prefer to engage prospects. Integrate Sales Enablement.

Sales 162

Sales Sales Enablement Market Intelligence Predictive Analytics 162

Zoominfo

FEBRUARY 26, 2018

SalesLoft offers a suite of sales engagement tools to help reps form better connections with their prospects, analyze their sales process, and much more. Their sales blog features advice from industry experts, background information about important sales events, and shines a light on important sales research.

Sales 206

Sales Sales Enablement Research Management 206

Zoominfo

MAY 23, 2019

In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Simple enough, right? Stuck for data ideas?

Retail 188

Retail Sales Enablement Loss Sales 188

Zoominfo

JULY 13, 2021

Research by Gartner shows that Conversation Intelligence is the sales tech solution category with the highest impact and highest satisfaction rates. Signals we generate come from all over: intent from research on the B2B web, executive changes, funding alerts, website chats, and emails, to name a few.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70

Zoominfo

APRIL 2, 2018

A sales rep using a direct dial is 147% likelier to reach a prospect at the VP level than a rep who is not using a direct dial. Unless you want to spend countless hours on prospect research , your best bet is to enlist the help of a B2B data provider. This productivity pitfall isn’t your sales reps’ fault.

Sales 207

Sales Management Sales Enablement Research 207

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. How well do you know your customer or prospect?

Win 111

Win Battlecard Sales Sales Enablement 111

Zoominfo

JUNE 6, 2019

The ultimate goal is to nurture your prospects through the sales funnel until they eventually make a purchase. While the concept is simple, effective B2B sales prospecting is difficult to execute. In fact, research shows 50% of sale’s time is wasted on unproductive prospecting ( source ). Sales Enablement.

Sales 212

Sales Sales Enablement Research Win 212

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” A sales enablement software company can now create an audience consisting solely of sales employees at companies with 20+ people in sales.

Sales Enablement 246

Sales Enablement Innovation Profiling Education 246

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. The Problem with B2B Cold Calling. Do you ask unnecessary questions? Are the labels confusing?

Sales 198

Sales Sales Enablement Market Intelligence Intelligence 198

Zoominfo

MAY 10, 2018

Often, in the corporate world, sales professionals are praised for multitasking—yet, working on too many things at once can be a huge productivity suck. In fact, research shows that when employees multitask, their overall productivity declines and the quality of their work suffers. Will this require more preparation and research?

Sales 236

Sales Research Benchmarking Sales Enablement 236

Zoominfo

FEBRUARY 6, 2018

Believe it or not, sales reps only spend about a third of their time talking to prospects ( source ). Other tasks include emailing (21% of their day), data entry (17%), prospecting and researching leads (17%), internal meetings (12%) and scheduling calls (12%) ( source ). The key to personalized sales efforts is prospect research.

Sales 164

Sales Sales Enablement Briefing Market Segmentation 164

Zoominfo

FEBRUARY 26, 2018

SalesLoft offers a suite of sales engagement tools to help reps form better connections with their prospects, analyze their sales process, and much more. Their sales blog features advice from industry experts, background information about important sales events, and shines a light on important sales research.

Sales 170

Sales Sales Enablement Research Management 170

Weidert Group

OCTOBER 21, 2021

Friction among revenue teams, especially surrounding their sales content and collateral, is an all-too-common phenomenon. The tensions usually play out like this: Marketers worry that their content, however expertly crafted or meticulously researched, will go unused.

Sales Enablement 52

Sales Enablement Sales Research Marketing 52

Zoominfo

SEPTEMBER 25, 2018

Whether you’re just getting started in your sales career or you’re a seasoned veteran, this podcast is designed to help take you to the next level. The Sales Excellence Podcast showcases professionals engaged in creating a culture of sales excellence. Sales Babble. Listen here.

Sales 269

Sales Entertainment Startups Capital 269

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Four things your marketing department can do to increase sales productivity: 1. Improve your sales-enablement content.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

JULY 18, 2018

Without access to sales intelligence, sales reps will have a difficult time connecting with decision-makers and influencing their purchase decisions. For this reason, we recommend working with a B2B contact database or sales enablement tool. Prepare notes. An organized salesperson comes across as reliable and trustworthy.

Sales 180

Sales Knowledge Sales Enablement Security 180

Evalueserve

MARCH 1, 2021

From an operations point of view, I manage our clients’ overall research and delivery, be it Market Intelligence, Competitive Intelligence, GTM Support, Sales Intelligence, and others. Overall, I have about 17 years of experience, mostly focusing on research and sales intelligence.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Crayon

AUGUST 5, 2024

Our recent webinar, " Elevate Your Competitive Enablement Strategy with Crayon AI ," explored how businesses can harness the power of AI to outsmart competitors and thrive in a fast-paced market. In a world where business competition is fiercer than ever, having a strategic edge is no longer optional—it's essential.

Competitive 325

Competitive Competitive Intelligence Intelligence Intelligence 325

Zoominfo

MAY 8, 2019

Instead, sales organizations require deeper, more sophisticated insight into their target contacts and companies. This shift led to the intertwining of concepts and phrases like technographic data, sales intelligence, sales enablement, and sales prospecting tools. Spend less time searching and more time selling.

Sales 193

Sales Sales Enablement Learning Intelligence 193

Zoominfo

MAY 17, 2021

“ZoomInfo has always had a very big culture of call contests, and that energy you feel when you’re walking through the office and people are calling and you’re hearing great phone calls — that’s lost when you’re alone in your living room,” says Sales Enablement Manager Lauren Penney. 4 Ideas to Incentivize Your Sales Team.

Sales 147

Sales Sales Enablement Management Competitive 147

Zoominfo

MAY 13, 2018

Unfortunately, in sales, the pressure never lets up; there’s never enough revenue, clients, or deals. These resources may come in the form of sales enablement tools, more team members, or additional sales training. As seasoned reps will tell you, the sales process looks different at every company.

Sales 258

Sales Knowledge Sales Enablement Management 258

ArchIntel

MAY 18, 2021

Specifically, the successful candidate will provide contextual analysis by supporting and improving ongoing competitive research, as well as by tracking and analyzing competitor products and GTM strategies.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

MAY 25, 2021

Specifically, the hiree will conduct primary and secondary market research. Results from those studies will be used to define the sales enablement messaging for the company’s portfolio and individual services.

Management 104

Management Marketing Marketing Sales Enablement 104

Zoominfo

AUGUST 1, 2023

Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity. Let’s break down a few examples to show how intent can be your crystal ball.

Due Diligence 130

Due Diligence Capital Sales Enablement Sales 130

ArchIntel

JANUARY 4, 2022

According to Lever’s LinkedIn post, the successful applicant will work with a cross-functional team to develop new customer- and value-oriented content, including thought leadership collateral and sales enablement tools. The applicant will also do research on market trends and work with other departments to launch new products.

Management 104

Management Marketing Marketing Human Resources 104

mention

JULY 5, 2024

Customer Intelligence To get a deeper impression of what your customers need, what motivates them, and how they behave, conduct customer intelligence research. How to Conduct Competitive Intelligence Research Let’s look at the steps you need to take to gain an advantage through competitive intelligence research.

Competitive Intelligence 140

Competitive Intelligence Competitive Intelligence Intelligence 140

Zoominfo

MAY 17, 2021

“ZoomInfo has always had a very big culture of call contests, and that energy you feel when you’re walking through the office and people are calling and you’re hearing great phone calls — that’s lost when you’re alone in your living room,” says Sales Enablement Manager Lauren Penney. It’s a really good way to unite people.”

Sales 130

Sales Sales Enablement Management Competitive 130

Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery.

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

Zoominfo

JULY 30, 2019

Perhaps you sell a sales enablement tool , and your target customers are sales managers and executives at small and medium sized businesses. They research your history, read reviews, monitor your social media interactions, and more. If your company produces and sells products, you likely know who you’re selling to.

Sales 193

Sales Sales Enablement Marketing Marketing 193

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Go check out the SBI Insider Video Podcast! Influence at Work.

Sales 187

Sales Win Gaming Research 187

Primary Intelligence

FEBRUARY 22, 2023

The future of sales enablement is providing custom, rep-specific coaching in the flow of work. DRAPER, UT. , Feb. Ideally those recommendations are based on actual performance feedback from real customers,” said Erik Peterson, Chief Executive Officer of Corporate Visions.

Intelligence 104

Intelligence Intelligence Intellectual Property Loss 104

Zoominfo

FEBRUARY 14, 2018

Want to ramp up sales but feel like it’s always an uphill battle to reach your targets? Sales productivity is the #1 challenge for almost 65% of B2B organizations, according to research from The Bridge Group. Only 33% of inside sales rep’s time is actively spent selling, according to CSO Insights. Sales productivity.

Sales 176

Sales Education Market Segmentation Sales Enablement 176