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Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
He began his career at the company as a market analyst at GE Capital Vendor Finance, where he was tasked with generating competitive analyses and building a competitive ecosystem with a focus on emerging online financial technology startups.
On the global front, some 567 AI startups received funding in the first five months of 2020 alone. Before that, he was a project manager for Aragon Consulting Group, where he led primaryresearch projects for clients such as Chicago Tribune, Ladies’ Home Journal, MORE Magazine, Toyota and Pacific Gas & Electric.
02:18] So, predominantly, primaryresearch, right? [02:20] So, lots of different things. [01:44] 01:44] Yeah, so, sounds like quite a few different things, which is good. So, it can be any number of things, which is what keeps it interesting and fun for our team. [02:18] 02:20] Correct. [02:21] 02:21] Yeah, awesome.
Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primaryresearch is also valuable when testing out the feasibility of a new product or when developing a new feature.
AlphaSense, a leading market intelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primaryresearch. emphasized that startups are leveraging natural language processing (NLP) and AI to parse through large content sets in the way AlphaSense does. “I
Develop holistic perspectives by combining raw data, primaryresearch (qualitative and quantitative), and secondary research, and distilling them into actionable insights to guide business decision making.”. Even better. Now we are talking top execs users, right? Where do I sign? BUT— wait a minute.
This primaryresearch is a crucial complement to the secondary research sources most professionals traditionally rely on. With Stream in AlphaSense, users have access to an expansive library of expert calls and transcripts that reveal firsthand perspectives they wouldn’t find anywhere else.
Occasionally, they supplemented this data with primaryresearch through their network. However, when it comes to identifying early warning signals, tracking social media for fast growing startups is really important. They summarized information in presentations, spreadsheets and documents and shared them with the leadership.
Occasionally, they supplemented this data with primaryresearch through their network. However, when it comes to identifying early warning signals, tracking social media for fast growing startups is really important. They summarized information in presentations, spreadsheets and documents and shared them with the leadership.
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