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Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. For investors and venture capitalists who are interested in the technology space, market research is just as critical. While still a form of primaryresearch, it’s not conducted by the company consuming it.
Vigeant, CEO of GreatBlue Market Research. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in Market Research. You’re listening to the Happy Market Research Podcast. 00:42] So, GreatBlue is a full-service market research firm. Vigeant, CEO of GreatBlue Market Research.
According to LinkedIn, his current role is also tasked with researching industry trends and GE Capital competitors to provide growth prospects for wholesale business development teams. He also holds a master’s degree in operations research from New York University. Andrew Weber Senior Manager Mitsubishi Power Americas.
On the global front, some 567 AI startups received funding in the first five months of 2020 alone. Zaozerskaya, who has more than 10 years of experience in market research , competitive analysis , customer insights and digital marketing, has been serving as senior manager at Amazon since September 2020, according to her LinkedIn profile.
AlphaSense, a leading market intelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primaryresearch. Its primary purpose is to complement traditional datasets and offer unique perspectives for better, more well-rounded decision-making.
Develop holistic perspectives by combining raw data, primaryresearch (qualitative and quantitative), and secondary research, and distilling them into actionable insights to guide business decision making.”. Resume: 5+ years of experience in market research, insights, consulting, or similar role. Even better.
These first-hand perspectives are a critical addition to the secondary research that most professionals rely on in their market research, landscaping, and monitoring. Some are equipped with artificial intelligence capabilities that enable you to maximize and streamline your research, while others are more traditional in their approach.
Occasionally, they supplemented this data with primaryresearch through their network. The latest one was from the Pew Research Institute and it showed that social has now become a key channel for news consumption (30% of the US adults consume news on Facebook, 11% on Youtube and 8% on Twitter). The Question.
Occasionally, they supplemented this data with primaryresearch through their network. The latest one was from the Pew Research Institute and it showed that social has now become a key channel for news consumption (30% of the US adults consume news on Facebook, 11% on Youtube and 8% on Twitter).
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