Alpha Sense BI

APRIL 3, 2024

Customer Base In some cases, the target customer profile for this market may be obvious (i.e. even before starting research on CGM, we likely know that these products are intended to serve people with diabetes). Upon further investigation, we can see that the Diabetes business segment only accounts for 7% of Medtronic’s total revenue.

Analysis 52

Analysis SWOT Marketing Marketing 52

Alpha Sense BI

JUNE 23, 2023

Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primary research is also valuable when testing out the feasibility of a new product or when developing a new feature.

Marketing Research 52

Marketing Research Market Research Research Marketing 52

Alpha Sense BI

JUNE 6, 2024

Established competitor analysis frameworks include: SWOT Analysis – An analysis of your competitors’ strengths, weaknesses, opportunities, and threats. Competitor Profiling – Involves documenting and analyzing key competitors’ strategies, resources, capabilities, and market behaviors.

Competitor Analysis 40

Competitor Analysis Analysis Battlecard SWOT 40

Alpha Sense BI

JUNE 21, 2024

Typically, these campaigns surface during Pride Month through illustrative means such as limited edition rainbow merchandise or updating a LinkedIn profile photo with a rainbow overlay. Listening to market voices can help businesses identify core areas for improvement, address consumer pain points, and enhance their market research.

Due Diligence 52

Due Diligence Benchmarking Capital Primary Research 52

ATTEST

JUNE 19, 2023

This part can involve running primary research like surveys, looking at search engine results, industry reports, and social media to identify companies that offer similar products or services to your own. This can involve conducting online research, reviewing customer feedback, and analyzing their websites and social media profiles.

Competitive 52

Competitive Competitor Analysis Competitive Landscape Analysis 52

ATTEST

JUNE 19, 2023

This part can involve running primary research like surveys, looking at search engine results, industry reports, and social media to identify companies that offer similar products or services to your own. This can involve conducting online research, reviewing customer feedback, and analyzing their websites and social media profiles.

Competitive 52

Competitive Competitor Analysis Competitive Landscape Analysis 52