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Research: Businesses optimistic as they deploy generative AI

CIO

More about the research For our primary research, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The report identifies that most CEOs view GenAI as transformational.

Research 326
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Research: Businesses optimistic as they deploy generative AI

CIO

More about the research For our primary research, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The report identifies that most CEOs view GenAI as transformational.

Research 284
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Solving the tech debt problem while staying competitive and secure

CIO

She led large-scale primary research studies and advised the IBM Systems and IBM Cloud teams and executive leadership on strategy, market dynamics and trends, and competitors. Mona has over 10 years of experience using data to drive actionable insights and recommendations.

Security 370
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Research: Businesses optimistic as they deploy generative AI

CIO

More about the research For our primary research, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The report identifies that most CEOs view GenAI as transformational.

Research 293
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What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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How to do competitive intelligence research

Aqute Intelligence

You need to define: · Which competitors to include in your research · Which data points to focus on · The level of detail that is useful Once you’ve defined the limits of your project, you can begin gathering data. For most companies, this means creating a spreadsheet and starting your secondary research.

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In-house vs third-party competitor research

Aqute Intelligence

For example, a new or little-known competitor may emerge that offers little in the way of online research or offline chatter. You might assign the bulk of secondary research to your in-house teams, and preserve your budget for the thornier primary research.

Research 147