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She led large-scale primaryresearch studies and advised the IBM Systems and IBM Cloud teams and executive leadership on strategy, market dynamics and trends, and competitors. Mona has over 10 years of experience using data to drive actionable insights and recommendations.
More about the research For our primaryresearch, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The report identifies that most CEOs view GenAI as transformational.
More about the research For our primaryresearch, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The report identifies that most CEOs view GenAI as transformational.
She led large-scale primaryresearch studies and advised the IBM Systems and IBM Cloud teams and executive leadership on strategy, market dynamics and trends, and competitors. Mona has over 10 years of experience using data to drive actionable insights and recommendations.
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
You need to define: · Which competitors to include in your research · Which data points to focus on · The level of detail that is useful Once you’ve defined the limits of your project, you can begin gathering data. For most companies, this means creating a spreadsheet and starting your secondary research.
For example, a new or little-known competitor may emerge that offers little in the way of online research or offline chatter. You might assign the bulk of secondary research to your in-house teams, and preserve your budget for the thornier primaryresearch.
Dive Beyond the Transcript into Personalized Insights Expert transcripts are dense with critical information and serve as a valuable resource for primary qualitative research. However, sometimes specific questions may arise in your primaryresearch process that demands a nuanced response from a human expert.
While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. The company’s intelligence resources incorporate cutting edge IT components, which are critical to AIM’s systems and efficiencies.
Their challenging research briefs and exacting standards push us to excel every time we tackle a research brief. 8: Focused on primary data collection Our clients trust us to deliver original primaryresearch. We answer the questions that our clients are asking.
When conducting primaryresearch, it’s a good idea to break down the buyer persona. PrimaryResearch Options. All three of these primaryresearch options are bound to the questions being asked. So, you’ve done both primary and secondary market research, where do you go now? What do they want?
Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Let's dive into the details of each approach: Primary sources and fieldwork: Direct observation and interaction Primaryresearch, or fieldwork, is the most direct way to gather competitor pricing intelligence.
Octopus revealed that, in learning about its client’s rivals, it needed to develop a more extensive investigative strategy using primaryresearch methods. Its researchers talked to people who could hold the answers needed. Interviews comprised 60 to 70 percent of the data gathering.
To add to the above, you’ll need both primary and secondary research. Instead, think of your secondary research as informing you for your primaryresearch. PrimaryResearch: This type of research is research you do yourself, or hire someone to do for you.
M/CI teams usually work with external vendors who support areas ranging from primaryresearch to complex specialty projects. He said that by using Cipher’s Knowlege360 , M/CI teams can provide their analysts with 45 percent more time for analysis, which provides the majority of value derived from competitive intelligence.
Primary vs. secondary research. The difference between primary and secondary research lies in how involved the researcher is in the data collection process. Secondary research, also referred to as desk research, is where the organization finds already collected data and analyzes it to find the information needed.
Navigating efficiently through public data, earning calls, press releases, and more can be incredibly overwhelming for researchers. Enter AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform, that revolutionizes primaryresearch and allows you to expedite the mastery of new or challenging topics.
Maximizing PrimaryResearch with AI AI technology brings forth a new dimension to market intelligence that allows you to effortlessly extract quality insights from alternative data sources. Expert Insights leverages 10+ years of investment in AI development to further refine and personalize primaryresearch.
As a primaryresearcher, I look for ways to motivate people to share. What’s neat about EQ versus IQ, is that we can learn and be coached to improve our EQ skills. How You Can Become a Conversation Rockstar – So much about life revolves around effective communication.
The Current State of Expert Calls Traditionally, investment analysts dedicated significant time and resources to conducting expert calls for primaryresearch. From sourcing experts and coordinating calls to conducting interviews, the overall process can consume valuable hours and incur substantial costs for investment researchers.
That being said ,if you have someone who is fantastic at making people feel at home and pulling information from a consumer, then it can be a very helpful type of market research! PrimaryResearch. Maybe it’s a focus group, survey or a one-on-one interview.
These technological innovations allow business to access large and complex datasets in an organized and digestible form that allows them to conduct faster primaryresearch and develop better business strategies. Maximize your primaryresearch with the full value of AlphaSense as your one-stop-shop for business intelligence.
Plus with lower cost per one-on-one call, Expert Insights is the ultimate primaryresearch package to optimize your research budget and maximize your ROI. Although thousands of interview transcripts are added per month in AlphaSense’s ever-growing library, the monthly subscription is a fixed rate.
It’s no secret that industrial buyers do plenty of independent research while considering a product or service. Further, 62% of buyers identify internet searches as a primaryresearch tool. In fact, they spend about 27% of their time online compared to 18% offline1.
As a primaryresearch expert, I am always looking to for ways to motivate others to share. So much about life revolves around effective communication. You need to understand what makes them comfortable to share. I recently read Traci Brown ’s book, Persuasion Point: Body Language and Speech for Influence.
Leveraging Expert Insights on healthcare trends allows researchers to understand how new developments impact the life sciences landscape at a deeper level and make well-informed investment decisions.
In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. Result-oriented competitive intelligence teams discover these signals from secondary monitoring and then validate their credibility using primaryresearch. Information from PrimaryResearch.
Our all-in-one market intelligence platform allows users to streamline their primaryresearch workflows with on-demand access to our expert transcript library and Expert Call Services. One common misconception is the view that expert perspectives may introduce a potential risk for bias in the research process.
Expert Transcripts While most corporate professionals only utilize secondary research in their market intelligence process, investors have long known the unique value of primaryresearch.
Whether measured in time or money spent, the total costs of conducting secondary market research are much lower compared to primaryresearch. Web mining comes with a cost, but it typically pays for itself as it allows control over the research – and the ROI of accurate research is always financially beneficial long-term.
Participating partners will get their own branded, bespoke research delivery platform to help them convert their clients from one-time ad-hoc projects to recurring, subscription-based offerings. . The IntelligenceEdge Partner Programme accords participating market research firms with: 1.
Custom Rapid Research. Procurement Research. Thematic Research. Social Media Research. Custom Research Services. We follow an integrated approach, combining desk research, primaryresearch/expert interactions, and technology platforms to come up with optimum research solutions for clients’ business problems.
Empower your business with comprehensive competitor research At the core of our Competitor Intelligence services, Fuld & Company’s research capabilities empower you to gain a deeper understanding of your competitors. However, we ensure the confidentiality of the experts we interview by not divulging their names.
Best for: Easy access to powerful, cost-effective primaryresearch. Stream is the market’s leading library of proprietary expert interview transcripts that allows professionals to get smart on new markets, competitors, and geographies instantly, as well as easily integrate primaryresearch into their workflow.
Below, we explore how using the AlphaSense iOS app can transform your research by providing you access to Expert Insights on the go. Typically, these traditional processes can delay your primaryresearch and limit your ability to capitalize on timely insights while commuting or traveling. Sitting in bumper-to-bumper traffic?
Modern market intelligence platforms leverage powerful technology, like AI and NLP, to accelerate and streamline access to expert insights for market researchers. We explore the power of AI technology, like that of AlphaSense, in accessing expert insights for primaryresearchers in greater detail below.
Utilize its advanced search capabilities to access a wide range of information, including earnings call transcripts, broker research , SEC filings, news articles, and more. Supplement with the Expert Transcript Library : Add a layer of primaryresearch to your efforts using our expert transcript library.
Discover how AlphaSense combines the power of AI with granular insights from industry experts in our white paper, The Future of Primary Investment Research. Ready to evolve your primaryresearch with Expert Insights? Start your free trial today. The post The Evolution of Expert Networks appeared first on AlphaSense.
Stream in AlphaSense provides businesses with valuable expert insights for investment research on target sectors, industries, or companies through its expert transcript library or one-on-one expert calls. This integration provides you with the most robust and comprehensive research platform in the world.
Competitive intelligence companies excel in primaryresearch and have a close relationship with their clients. By partnering with AI-enabled market and competitive intelligence platforms like Contify, they gain an informational advantage by integrating the best of both the worlds of primaryresearch and secondary monitoring.
AlphaSense, a leading market intelligence platform, offers exceptional expert call tools under the Expert Insights suite of primaryresearch. Below we delve into the use cases of expert calls across a range of industries and how AlphaSense’s Expert Insights has revolutionized primaryresearch for corporate professionals.
Why our process outshines the rest Many providers or AI solutions rely solely on templates and third-party data for creating Battle Cards, often missing the nuances and in-depth understanding that can only come from the core of your business.
Why our process outshines the rest Many providers or AI solutions rely solely on templates and third-party data for creating Battle Cards, often missing the nuances and in-depth understanding that can only come from the core of your business.
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