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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

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Peer Influence and the Power of Facebook Groups in PR

mention

These are the people we might admire from a distance for their lavish lifestyles and otherworldly talents in sports, film, and other entertainment-centric mediums. . Aspirational influencers are usually what the non-influencer world mostly thinks of when they think of influencers as a whole: celebrities.

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