CIO

APRIL 30, 2023

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sports 370

Sports Innovation Gaming Matrix 370

Zoominfo

DECEMBER 21, 2020

Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020.

Matrix 211

Matrix Marketing Marketing Alliance 211

mention

APRIL 20, 2021

These are the people we might admire from a distance for their lavish lifestyles and otherworldly talents in sports, film, and other entertainment-centric mediums. . Aspirational influencers are usually what the non-influencer world mostly thinks of when they think of influencers as a whole: celebrities.

Profiling 312

Profiling Matrix Sports Entertainment 312

TBR

SEPTEMBER 10, 2024

She also stated that the Games are complex to manage with multiple parties, such as the IOC, sports federations, broadcasters and journalists, requiring services and access to information 24/7 from anywhere on any device. Conclusion Atos has a well-established position and history of operating in the sports and entertainment industry.

Sports 113

Sports Entertainment Gaming IT 113

Zoominfo

DECEMBER 21, 2020

Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. How a company already performs in a new market.

Matrix 130

Matrix Marketing Marketing Alliance 130