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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. Lululemon — a sports apparel retailer — was one of those firms, as it bought in-home fitness startup Mirror for $500 million in June 2020.

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Atos Powers 2024 Paris Olympics and Paralympics with Cutting-edge IT and AI Solutions

TBR

The analysts also attended a swimming competition event at Paris La Defense Arena, to experience the secure and digital experience provided by Atos and its partners in running the IT systems behind the Games. Atos also helped coordinate responses on daily activities and addressed critical events when they occurred.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Factors to consider when evaluating expansion potential Harvard Business Review outlined a matrix to evaluate new markets for possible expansion. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. How a company already performs in a new market. We think that will be a byproduct.”

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