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Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Harvard Business Review outlined a matrix to evaluate new markets for possible expansion.
Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets.
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