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24 Questions to Consider for Your Next SWOT Analysis

Crayon

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. If introspection were easy … nevermind.

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What's a SWOT Analysis?

Crayon

Tesla, Rivian, and Toyota all make electric vehicles, but the way they perceive their respective roles in the EV market (and the way prospective purchasers perceive each brand) couldn’t be more different.

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Using Clinicaltrials.gov for Competitor Analysis

Cipher

This should be an important aspect of every company’s marketing and production plan. Competitive analysis allows companies to do SWOT analysis and create a marketing strategy. Competitor analysis is a process the best companies activate to gain a competitive advantage.

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Using FactSet for Competitor Analysis | Cipher

Cipher

Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy. Performing SWOT analysis and using a competitive analysis tool helps define the market and clarify each step your team takes.

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How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a method used to evaluate a company and its environment. The global business intelligence and analytics software application market is expected to be valued at over $18 billion by 2025. A SWOT analysis can help assess a business unit, product, service, or whole company.

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Share of Voice vs Share of Market in the Era of AI

mention

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

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How small businesses can take advantage of the AI PC productivity surge

CIO

Using Copilot, the marketing team researches the market, prospect and its rivals and scopes the scale of the opportunity. The creative team gets to work to establish what are adjacent markets, size their potential scale and seek examples of innovation. Start your AI PC strategy now.

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