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SCIP Insights Data-Driven Intelligence in Marketing: Personalization, Precision, and Performance Marketing has evolved from broad, one-size-fits-all campaigns to highly targeted and personalized strategies. The Power of Personalization Personalization is at the heart of modern marketing strategies.
SCIP can now offer Continuing Education Units for qualifying programs. SCIP Awarded Prestigious Accreditation. The International Association for Continuing Education and Training (IACET) has awarded SCIP the prestigious Accredited Provider designation. stated Cam Mackey, SCIP Executive Director. ?We're KEY TOPICS.
SCIP Insights Leveraging ICT for Smarter Decision-Making in Competitive Intelligence For any organization, making informed decisions is critical to stay competitive. Competitive intelligence (CI) has become a cornerstone of strategic planning, helping organizations analyze market trends, monitor competitors, and anticipate industry shifts.
Upcoming events from SCIP & partners. Corporate Foresight for CI This conversation between Alex Fergnani and SCIP Portugal Chair Luis Madureira introduces corporate foresight, its main components, and advice for practitioners on how to excel at it. competitive intelligence can elevate your product marketing strategy.
ICYMI - New Content for SCIP Members. Future of Competitive Intelligence : A prediction market study on growth threats & opportunities impacting strategy & the intelligence that drives it. Upcoming SCIP events. New CI jobs on SCIP Job Board. On-demand videos. Studies & Articles.
Document SCIP Insights Data-Driven Intelligence in Crisis Management: Navigating Uncertainty with Precision In a world with unpredictable market shifts, global crises, and rapid technological changes, organizations that rely on data-driven intelligence for crisis management to gain a critical advantage.
SCIP Insights Intelligence and Employment: Preparing the Workforce for the AI Era As Artificial Intelligence (AI) reshapes industries and workplaces, the employment landscape is undergoing a profound transformation. Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe
SCIP Insights Breaking Barriers: How Smart Insights Empower Women in Business The importance of diversity and inclusion has gained widespread recognition. Competitive Intelligence, for instance, equips women with the tools to analyze market trends, anticipate competitor moves, and identify opportunities for growth.
SCIP Insights From Hype to Reality: Top Trends Driving the Future of Generative AI Generative AI, once a niche topic in Artificial Intelligence (AI), has rapidly become one of the most transformative forces in technology today. Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe
Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. SCIP is the largest non-profit community of Strategic & Competitive Intelligence leaders.
SCIP Insights Unlocking Organizational Success Through Strategic Intelligence In the current business landscape, data alone is not enough to drive success. Whether the objective is market expansion, risk mitigation, or competitive positioning, clarity ensures that data collection efforts are aligned with business needs.
SCIP Insights Empowered by Knowledge: The Role of Competitive Intelligence in Gender Equity In the pursuit of gender equity, knowledge is one of the most powerful tools available. Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe
Join SCIP in its ongoing commitment to provide top-notch intelligence content to our growing SCIP Community. Become an Affiliate SCIP JOB CENTER Connecting Talent with Opportunity - SCIP Career Center Platform for Employers and Job Seekers 01. Director, Global Merchant Services Pricing Amex | New York, United States 02.
SCIP Insights The Future of Space Tourism: How Intelligence Can Make Space Travel Safe and Accessible The tech world has historically overlooked women’s health needs. The Economic Potential of AI-Driven Femtech The integration of AI in femtech is accelerating market growth.
CALL FOR PROPOSALS SCIP INTELLICON BARCELONA 2024 "Data-Driven Intelligence in CI and the Intelligence EcoSystem" Deadline for Submissions July 15, 2024 Whether you are interested in presenting a workshop, keynote session, general session or a academic session , SCIP has opportunities for them all!
SCIP, the leading global non-profit community for strategic & competitive intelligence professionals, is pleased to announce that it has entered into a collaboration with ?BERBRANDS BERBRANDS for Social Marketing Strategy development. said Cam Mackey, Executive Director of SCIP. ?Luis About SCIP. Having his firm?
SCIP Insights Innovation Through Intelligence: Driving Sustainable and Scalable Business Growth Today, innovation has become the foundation of sustainable growth. Whether it’s understanding customer needs, monitoring competitors, or forecasting market trends, intelligence gives businesses a clearer view of their environment.
SCIP Announces New Board Leadership. SCIP, the global non-profit community advancing the practice of ethical competitive intelligence, is pleased to announce the appointment of its new Board leadership team: Chair : Jay Nakagawa of Dell. Marketing Strategy Liaison : Lisa Hicks of Valeo Strategy Group. said Jay Nakagawa, Chair.
Dear %FIRSTNAME%, This is your final opportunity to submit your proposals and contribute to SCIP IntelliCon Barcelona 2024! We seek proposals that explore the application of Competitive Intelligence (CI) strategies, best practices, and tool usage across diverse markets and industries. We look forward to your proposal submission!
There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. Additionally, according to SCIP , there is a 77% likelihood that the greatest threat to business in the future will come from unknown competitors.
Join the workshop to learn how war games can help you understand market dynamics and make informed decisions. Hearing from you will allow us to further enhance our services to better serve the SCIP member community. WORKSHOP ALERT FOUNDATIONS OF WAR GAMING Don't drive blind in today's competitive world.
Join the workshop to learn how war games can help you understand market dynamics and make informed decisions. Hearing from you will allow us to further enhance our services to better serve the SCIP member community. Hearing from you will allow us to further enhance our services to better serve the SCIP member community.
WEBINAR ALERT COMPETITIVE SUCCESS BUILDING WINNING STRATEGIES WITH CORPORATE WAR GAMES Join this free webinar and arm your business for success in competitive markets. Join the workshop to learn how war games can help you understand market dynamics and make informed decisions.
Join the workshop to learn how war games can help you understand market dynamics and make informed decisions. Hearing from you will allow us to further enhance our services to better serve the SCIP member community. Led by CI expert Arjan Singh, dive into actionable strategies, align your team, and secure your company's future.
Get Ready to Unravel the Secrets of AI & Competitive Intelligence at the SCIP IntelliCon Nashville 2024 at Loews Vanderbilt Hotel! SCIP IntelliCon Nashville 2024 is just around the corner (April 22-25). Dear %FIRSTNAME%, Mark Your Calendars! General Session Speakers You Won't Want to Miss!
Dear %FIRSTNAME%, Get Ready to Unravel the Secrets of AI & Competitive Intelligence at SCIP IntelliCon Nashville 2024! SCIP IntelliCon Nashville 2024 (April 22-25) is just a month away. Mark your calendars! Don't miss this opportunity to connect with the leading experts in AI and Competitive Intelligence!
WEBINAR ALERT COMPLETE YOUR COMPETE STRENGTHENING YOUR COMPETITIVE AND MARKET INTELLIGENCE STRATEGY In the rapidly evolving landscape of competitive and market intelligence, staying ahead of the curve is not just an advantage, it's a necessity. Don't miss out on this essential playbook for competitive dominance.
Throughout his career, Chad has demonstrated his exceptional expertise in business intelligence and market research. Chad’s affiliation with the Special Libraries Association (SLA) and Strategic and Competitive Intelligence Professionals (SCIP) demonstrates his commitment to staying on top of the latest developments in the industry.
As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous Competitive Intelligence , the rapidly changing market landscape is driving brands’ competitive dynamics – or it should be. The same goes for marketing campaigns and content creation.
SCIP Insights The role of Artificial Intelligence in infrastructure development of developed nations In the ever-evolving landscape of infrastructure development, Artificial Intelligence (AI) 1stands as a transformative force, assisting in the current time of unprecedented efficiency, sustainability, and innovation. million in 2021 to 62.4
Market intelligence is a part of competitive intelligence because you have to understand the market that you’re working in, the barriers to entry, the technologies, the players and the customers.”. SCIP provides clear ethical guidelines, which are critical in the competitive intelligence world. .
Make the most of Contify’s Market Intelligence Solution — the latest features and enhancements. We are happy to share that Contify was the silver sponsor at the SCIP IntelliCon 2020 which took place from 16 to 20 November. SCIP is the largest non-profit community of strategic & competitive intelligence leaders.
When it comes to understanding your industry and the competitive environment within it, data analytics and social listening tools are your best defense against a crowded market. In a nutshell, SCIP is the world’s leading non-profit organization committed to CI education and certification. but are known as “saloons” in Europe.
Competitive intelligence simply means gathering information Competitive intelligence is a process of learning about your market and your competitors. Not knowing what your competitors are doing would be negligent – the equivalent of setting up a shop without planning the location. It’s simply good, basic business sense.
SCIP Insights Integrating Market Intelligence into Your Marketing Strategy In the modern business landscape, staying ahead of the competition requires more than just a keen understanding of your product or service. It demands a comprehensive grasp of the market dynamics, customer behaviors, and competitive movements.
"In the 2023 Gartner Tech Marketer Role Survey, 74% of respondents said they must address competitive and market intelligence challenges within 12 months to ensure their teams’ success".
Using Total Addressable Market for CI Modeling. While the size of a market is critical to understanding its attractiveness, many CI professionals under-utilize Total Addressable Market as part of their modeling. Common pitfalls when working with incomplete market data. Help SCIP Grow and Earn Rewards. KEY TOPICS.
SCIP Insights The Paradigm Shift Towards the Modernization of Competitive Intelligence In today's rapidly evolving global economy, businesses need to stay ahead of the curve to remain competitive. Understanding Consumer Behavior A deep understanding of consumer behavior is essential for effective market analysis.
SCIP Insights The Role of Strategic Intelligence in Navigating Global Market Disruptions In the present interconnected global economy, market disruptions are inevitable. By leveraging Strategic Intelligence, organizations can make informed decisions that align with their goals and mitigate the risks posed by market disruptions.
Foundations of Market & Competitive Intelligence. SCIP Certification*. Participants who complete all requirements are eligible for SCIP's Competitive IQ Certification , as well as Continuing Education Credits. CERTIFICATION PROGRAM. Only 5 Seats Left. Registration Closes next Friday. 30 Tools & Templates.9 LEARN MORE. *
Master Best Practices: Discover the essential questions and methodologies to gather in-depth feedback from your customers and gain a competitive edge by understanding your market landscape. Don’t miss out — register today to secure your spot and take the first step towards mastering VOC research.
s Madureira delivered at SCIP EuroSummit, aims to improve CI practice and raise the discipline?s As SCIP and Klue research has shown, at many organizations CI and their senior stakeholders are out of alignment. Is SCIP Training Right For You? EXPLORE SCIP TRAINING. Visit the SCIP Career Center. UPDATE YOUR PROFILE.
In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –. Every task comes with its own set of challenges. Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals.
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