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Competitive Intelligence: Hype or Necessity?

mention

Growing your market share is impossible without it in today’s hyper-competitive environment. Market Intelligence Market intelligence comes down to the data that you gather about the external environment that your organization operates in. You’ve likely thought a lot about these factors at your business.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. Sales enablement Includes playbooks, ROI tools, and battle cards 4. The good news?

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5 Competitive Intelligence Templates to Use in AlphaSense’s Notebook

Alpha Sense BI

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?

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Creating a competitive intelligence battlecard to help a client win new business

Fuld

Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. For a sample copy of this battlecard, please contact: Christian Schena.

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The Complete Due Diligence Checklist for 2024

Alpha Sense BI

In an age of information overload, you need a market intelligence tool that will swiftly pinpoint and surface crucial business information. The best market intelligence tools leverage artificial intelligence (AI) and automation to transform the due diligence process and broaden the scope and scale at which it is performed.

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Asset Management Trends and Outlook for 2024

Alpha Sense BI

In 2023, rates underwent an increase four times and remained on course the other three instances of the Federal Open Market Committee (FOMC) meetings. Decisions of this nature inevitably impact the markets and have a concerted trickle-down effect. At their last meeting in July, the Fed kept interest rates steady.

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Asset Management Trends and Outlook for 2024

Alpha Sense BI

Experts have diverged on whether markets will experience a ‘soft’ vs. ‘hard’ landing in 2024, as telling factors such as Treasury yields, interest rates, and inflation figures continue to fluctuate. Decisions of this nature inevitably impact the markets and have a concerted trickle-down effect.