Crayon

APRIL 14, 2021

The more closely you align your sales and marketing teams, the better. When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead quality tends to improve, win rates tend to climb, and the business as a whole tends to grow. So, how do you do it?

Sales 662

Sales Marketing Marketing Win 662

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? It’s not the biggest issue, right?

Sales 301

Sales Marketing Marketing Sales Enablement 301

CIO

OCTOBER 16, 2023

Using HUAWEI eKit, distributors can get digital marketing, transaction processing, service, sales enablement and partner operations capabilities. HUAWEI eKit has established a complete distribution partner system and maintained a healthy market order. Explore what HUAWEI eKit could mean for your business.

Business 482

Business Sales Enablement Hospitals Retail 482

CIO

APRIL 25, 2024

Oracle is adding more AI capabilities to its Fusion Cloud CX that provides software for sales, marketing, and service teams across an enterprise, the company announced on Thursday. Last year in July, Salesforce updated its Commerce Cloud with digital commerce capabilities.

IT 534

IT Commerce Sales Enablement Sales 534

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. That’s why putting plenty of focus on sales enablement will be crucial for 2021. It’s about helping your sales organization do what they do best.

Sales Enablement 130

Sales Enablement Sales Knowledge Win 130

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. The acquisition of Chorus will create new possibles for go-to-market teams everywhere. We acquired Clickagy and launched Streaming and Custom Intent.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70

ArchIntel

APRIL 14, 2021

Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective sales enablement strategy. He advises that only those who are essential should be part of the sales enablement strategy team.

Sales Enablement 104

Sales Enablement Sales Competitive Intelligence KPI 104

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 202

Marketing Marketing Sales Enablement Brainstorming 202

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. That’s why putting plenty of focus on sales enablement will be crucial for 2021. It’s about helping your sales organization do what they do best.

Sales Enablement 100

Sales Enablement Sales Knowledge Win 100

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. According to 92% of topic leaders in a Deloitte survey, CRMs will be a key priority for enabling business strategies.

Sales 246

Sales Marketing Marketing Sales Enablement 246

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Profiling 130

Profiling Sales Enablement Sales Predictive Analytics 130

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Sales 239

Sales Marketing Marketing Market Segmentation 239

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Matrix 211

Matrix Marketing Marketing Alliance 211

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Marketing 218

Marketing Marketing Sales Benchmarking 218

Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!),

Battlecard 616

Battlecard Win Sales Competitive Intelligence 616

Weidert Group

JANUARY 7, 2021

When B2B marketers talk about sales enablement, what do they actually mean?

Sales Enablement 60

Sales Enablement Sales Marketing Marketing 60

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. The entire organization can make better decisions by surfacing insights and analytics that you would only get if you sat in on every sales or customer success call. . Sales teams.

Sales Enablement 264

Sales Enablement Sales Intelligence Intelligence 264

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. Blind spots in your addressable market and missed opportunities from good-fit prospects. The result?

Capital 130

Capital Hospitals Sales Intelligence 130

Weidert Group

JULY 1, 2021

Here’s a simple truth: Without sales, there’s no business. So if it weren’t for the goal of closing deals , marketing content wouldn’t have much purpose. That is to say, at least for B2B inbound marketing , the whole point is to pave the way for the sales process by helping the prospective customer.

Sales Enablement 52

Sales Enablement Sales Marketing Marketing 52

Zoominfo

FEBRUARY 9, 2020

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 130

Marketing Marketing Sales Enablement Brainstorming 130

Zoominfo

MAY 19, 2017

Sales and marketing alignment should be one of your organization’s top priorities. Check out these 20 sales and marketing statistics: Sales and Marketing Alignment Statistics Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates ( source ).

Sales 130

Sales Marketing Marketing Sales Enablement 130

Owler

NOVEMBER 4, 2021

By: Beth Osborne, Senior Content Marketing Manager, Marketron Owler made its mark on the world with its unique approach to monitoring company activities and delivering hard-to-find data. I’m happy to share why I think Owler is powerful sales enablement and content marketing tool! Content Link Block.

Sales Enablement 59

Sales Enablement Sales Marketing Marketing 59

Weidert Group

AUGUST 31, 2023

Everything you do to help your sales team reach their goals is sales enablement, but have you thought about putting an intentional sales enablement strategy in place? HubSpot research found that 88% of those who use sales enablement processes believe it is moderately to extremely important when making a sale.

Sales Enablement 59

Sales Enablement Sales Research IT 59

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Creating Sales Enablement Assets.

Loss 104

Loss Win Analysis Marketing 104

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. Sporting bow ties and fancy formalwear, with virtual fireworks lighting up their Zoom backgrounds, our sales enablement team emceed the marathon event. Leaders across Sales Enablement led the livestream with the help of Henry & Chris.

Sales 228

Sales Sports Sales Enablement Win 228

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Sales 264

Sales Intelligence Intelligence Sales Enablement 264

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Marketing 130

Marketing Marketing Sales Sales Enablement 130

mention

AUGUST 5, 2022

LinkedIn, a network with 750 million followers, is a perfect place to reach your marketing goals. To “catch” potential customers on LinkedIn , a marketer needs to perform four main operations. LinkedIn automation tools for lead generation streamline these activities by mimicking the behavior of a marketer online.

Profiling 336

Profiling Sales Win Startups 336

Kompyte

JUNE 13, 2024

While the specific role of product marketing varies in different companies, product marketing’s mission—to enable people to understand your product and want to buy it—almost always depends on the sales team.

Sales Enablement 52

Sales Enablement Sales Marketing Marketing 52

Weidert Group

MAY 10, 2022

When the average salesperson thinks about sales enablement software or a customer relationship management (CRM) tool, the behemoth in the industry typically comes to mind: Salesforce. But just because it’s the biggest doesn’t mean it’s the best.

Sales Enablement 52

Sales Enablement Sales Management Technology 52

ArchIntel

MAY 25, 2021

Information management solutions company OpenText is looking to hire a senior manager of product marketing who will help expand the company’s product presence with small and medium businesses. Specifically, the hiree will conduct primary and secondary market research.

Management 104

Management Marketing Marketing Sales Enablement 104

Zoominfo

JUNE 30, 2020

It is designed to support the sales process at every stage while aiding important sales activities. With communications alignment in both sales and marketing teams, sales tech stacks strengthen B2B sales processes in customer engagement. Integrate Sales Enablement.

Sales 162

Sales Sales Enablement Market Intelligence Predictive Analytics 162

ArchIntel

JANUARY 4, 2022

San Francisco-based human resource consultancy Lever is hiring a senior product marketing manager who will be tasked with showcasing the company’s solution to the market. The manager will drive go-to-market activities , competitive intelligence , messaging and positioning for the company’s products.

Management 104

Management Marketing Marketing Human Resources 104

ArchIntel

MARCH 16, 2021

Mason , a company that provides mobile infrastructure to developers of smart hardware products, is accepting applications for the role of product marketing manager. Reporting to Mason’s head of marketing, the manager will help shape how the company engages with audiences and how it commercializes its products and services.

Management 104

Management Marketing Marketing Hospitals 104

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Matrix 130

Matrix Marketing Marketing Alliance 130

Crayon

AUGUST 5, 2024

Our recent webinar, " Elevate Your Competitive Enablement Strategy with Crayon AI ," explored how businesses can harness the power of AI to outsmart competitors and thrive in a fast-paced market.

Competitive 325

Competitive Competitive Intelligence Intelligence Intelligence 325