Zoominfo

JANUARY 24, 2025

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. From identifying high-performing reps to forecasting future revenue, this technology provides the clarity sales leaders need to drive results. What is Sales Analytics Software?

Sales 246

Sales Benchmarking Analysis Intelligence 246

Crayon

NOVEMBER 3, 2021

Product marketing interviews are tricky—it’s inevitable, given the interdisciplinary nature of the role. How would you respond if a direct competitor launched a feature that we introduced to the market last year? What are the keys to building and maintaining strong relationships with sales reps?

Marketing 615

Marketing Marketing KPI Sales 615

CIO

DECEMBER 10, 2024

What success looks like can vary widely and range from reducing a call centers escalation rates, a food distributors sales order processing time, or a professional services companys new employee onboarding time, to an airline that personalizes customer communications or a media company that provides real-time language translation.

Business 538

Business Airline Win Sales 538

Crayon

JANUARY 12, 2022

Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success. PMMs are the overarching voices of the customer, messaging gurus, a seller’s best friend, and the key to accelerated adoption.

Marketing 614

Marketing Marketing Sales Management 614

Crayon

APRIL 11, 2022

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.

Marketing 617

Marketing Marketing Competitive Intelligence Advantage 617

CIO

JUNE 6, 2024

Customer relationship management (CRM) software provider Salesforce on Thursday added new capabilities to its Sales Cloud and Service Cloud with updates to its Einstein AI and Data Cloud offerings. The company also added another capability that it calls Sales Signals to the Sales Cloud to help build a sales pipeline.

Sales 476

Sales Knowledge Advantage Advantage 476

Crayon

OCTOBER 16, 2024

Improve the relationship between product marketing and sales with this guide that dives into the common relationship challenges and how to overcome them.

Sales 325

Sales Marketing Marketing 325

CIO

OCTOBER 31, 2023

Without revenue from sales of products or services, a business becomes little more than a hobby or a charitable organization. Building sales requires a well-equipped sales team, and in today’s digital world, that means IT must become a strong support partner. Data should be both insightful and actionable.

Sales 479

Sales IT Startups Innovation 479

CIO

JANUARY 15, 2025

Divestitures can also help companies zero in on their potential and market relevance, the blog authors note. In May, electronic design automation firm Synopsys announced a sale of its security testing software business for $2.1 The sale allows the company to focus on AI-driven engineering, the company said.

Capital 488

Capital Education Technology Technology 488

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Sales Win Knowledge 130

CIO

OCTOBER 29, 2024

Ransomware attacks Recall the ransomware hack on MGM Resorts International hotel reservation systems, digital room keys, casino gaming systems, and restaurant point-of-sale systems. The long-term impact may eventually erode shareholder confidence and market position. MGM shut down services across its Las Vegas properties for days.

Intellectual Property 505

Intellectual Property Loss Restaurants Security 505

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Sales 130

Sales Startups Profiling Learning 130

CIO

FEBRUARY 4, 2025

Consider the following business solutions in their early forms: Workday for HR Salesforce for sales Adobe or Hubspot for marketing SAP for ERP These solutions reformed the way we thought about HR, supply chain, or CRM, but they did not transform the work itself. If you work in sales or marketing, I think you get the idea.

Business 540

Business Intelligence Intelligence Innovation 540

Zoominfo

AUGUST 20, 2024

Believe it or not, two of the least likely allies in a B2B company – sales and compliance – can successfully work together to achieve a harmony that benefits both internal stakeholders and customers. Sales teams often achieve this by showcasing features and functionalities that they think customers want and value.

Sales 130

Sales Win Advantage Advantage 130

CIO

DECEMBER 11, 2024

Meta originally went to market with a number of smaller models, says Sarer. And the market share numbers support this. According to predictive selling platform Enlyft, after GPT-4s 41% market share, Llama is in second place with 16%. Mistral also makes the list, though at less than 5% market share.

Security 432

Security Security Business Entertainment 432

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Intelligence 130

Intelligence Intelligence Marketing Marketing 130

CIO

NOVEMBER 20, 2023

The company manufactures, markets, and distributes a range of fruit juices, fruit drinks, energy drinks, waters, and soft drinks, such as V Energy, Suntory BOSS Coffee, Maximus, h2go, Just Juice, The Real McCoy, and Fresh Up. But Frucor Suntory’s 20-year-old sales automation system was holding it back.

Sales 430

Sales Gaming Retail Innovation 430

CIO

NOVEMBER 14, 2024

Migration to the cloud, data valorization, and development of e-commerce are areas where rubber sole manufacturer Vibram has transformed its business as it opens up to new markets. We’re in publishing, but it’s the accompanying services that differentiate us on the market; the technology component is what gives value to our business.”

Commerce 448

Commerce Human Resources Data Analysis Innovation 448

CIO

NOVEMBER 18, 2024

Banks hope these shifts will enable them to innovate faster and work more efficiently in a rapidly changing market. Marketing and customer service: Nearly half (49%) of bankers surveyed said they use gen AI within their marketing or customer service operations.

Banking 530

Banking Benchmarking Data Analysis Analysis 530

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Salesforce, for example, now requires 3X pipeline coverage for its sales teams — an increase of 50%. In today’s markets, that’s often a luxury reps can simply no longer afford.

Sales 130

Sales Briefing Research Win 130

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing 130

Marketing Marketing Sales Competitive 130

CIO

OCTOBER 19, 2023

Prepare to be amazed as we dive into how GEA transformed their sales, manufacturing, and service channels by harnessing the power of integration and innovation! With this newfound ability, they set discounts and margins at various levels, empowering their sales force to cater to every customer’s unique needs.

Globalization 468

Globalization Sales Pharmaceutical Commerce 468

CIO

DECEMBER 3, 2024

“Samsung, in particular, is in a bind as it has struggled to gain a foothold in AI and now has to give up one of its largest markets in China,” said Park, referring to the significant share of Samsung’s HBM chip sales generated in the Chinese market.

Commerce 455

Commerce Technology Technology Research 455

CIO

MAY 29, 2024

Because large enterprises use massive amounts of data, this critical asset can quickly become unmanageable and can sabotage the accuracy and efficiency of hard-working sales teams. This means when a sales representative is looking for a specific product, AI doesn’t need perfect data to identify the correct material number.

Sales 386

Sales Advantage Advantage Algorithm 386

Zoominfo

AUGUST 6, 2024

Email is a cornerstone of today’s go-to-market strategies, but crafting personalized and relevant messages that truly connect with prospects can be a complex and time-consuming task. Sales Signals Addition: You can enhance the email with insights from Sales Signals such as Scoops or Intent, offering more ways to personalize the outreach.

Sales 130

Sales Win Information Research 130

Crayon

JANUARY 26, 2022

Over the past decade, marketing organizations at enterprise companies have grown from being perceived as cost centers built around soft metrics to being highly respected drivers of measurable business growth.

Sales 606

Sales Marketing Marketing Business 606

CIO

FEBRUARY 6, 2025

In retail, they can personalize recommendations and optimize marketing campaigns. At a client in the high-end furniture sales industry, we were initially exploring LLMs for analyzing customer surveys to perform sentiment analysis and adjust product sales accordingly. These potential applications are truly transformative.

Analysis 431

Analysis Retail Predictive Analytics Benchmarking 431

CIO

NOVEMBER 5, 2024

Back then, Mastercard had around 3,500 employees and a $4 billion market cap. In the last year, 8 billion transactions and $27 billion in sales for our merchants went through the network that wouldn’t have before because of how we have deployed AI. Today, we’re a $450 billion company with more than 35,000 employees globally.

Commerce 496

Commerce Globalization Innovation Banking 496

CIO

FEBRUARY 27, 2025

Leading CIOs began to see the shift from project- to product-based IT as a blueprint for success , and product management emerged as a key IT capability, with its customer-centric focus and practices that connect market needs with delivery roadmaps.

IT 473

IT Management Technology Technology 473

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. The Power of Automation in Lead Management In competitive markets, efficient lead management is crucial. Stronger Account-Based Marketing : Gain better visibility into account engagement.

Sales 130

Sales Benchmarking Learning Management 130