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5 tips for better business value from gen AI

CIO

Many early gen AI wins have centered around productivity improvements. Abhi Maheshwari, CEO of AI software vendor Aisera, says, Gen AI provides many benefits for sales, and key metrics for assessing its impact include conversion rate, sales cycle length, average deal size, win rate, and lead volume. times higher revenue growth and 2.4

Business 538
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Reimagine application modernisation with the power of generative AI

CIO

In a global economy where innovators increasingly win big, too many enterprises are stymied by legacy application systems. The platform can automate up to 80% of code generation and transformation, as well as helping reduce time-to-market by 50%. [4] NTT DATAs Coding with Azure OpenAI is a prime example of just such a solution.

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How will AI agents be priced? CIOs need to pay attention

CIO

The $2-per-conversation approach can include many back-and-forth interactions between a customer and Agentforce, says Ryan Shellack, senior director of AI product marketing at Salesforce. The ongoing advancements in AI will drive continuous evolution in how AI services are priced to remain competitive and aligned with market demands.

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Acumatica tweaks its cloud ERP for professional services firms

CIO

Globally, the professional services market, including legal, engineering, and consulting services, is expected to reach $6.5 trillion in 2024, according to The Business Research Company. The number of potential customers for Acumatica’s new functionality — or similar products from competitors — is huge.

IT 418
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. However, organizations are fighting back - and winning. The primary takeaway?

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UPS delivers customer wins with generative AI

CIO

Customer service is emerging as one of the top use cases for generative AI in today’s enterprise, says Daniel Saroff, group vice president of consulting and research at IDC. Gownder, in a blog post last November as UPS was putting its solution into limited production.

Win 526
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14 Winning B2B Marketing Strategies for SaaS Businesses

mention

In today’s crowded market, B2B businesses have to up their marketing game to stand out from the crowd. But with so many different marketing strategies, it can be tough to know which ones are right for your business. B2B Marketing explained. So, what exactly is B2B marketing?

Win 338