Owler

NOVEMBER 4, 2021

By: Beth Osborne, Senior Content Marketing Manager, Marketron Owler made its mark on the world with its unique approach to monitoring company activities and delivering hard-to-find data. I’m happy to share why I think Owler is powerful sales enablement and content marketing tool!

Sales Enablement 59

Sales Enablement Sales Marketing Marketing 59

Weidert Group

AUGUST 31, 2023

Everything you do to help your sales team reach their goals is sales enablement, but have you thought about putting an intentional sales enablement strategy in place? HubSpot research found that 88% of those who use sales enablement processes believe it is moderately to extremely important when making a sale.

Sales Enablement 59

Sales Enablement Sales Research IT 59

Zoominfo

FEBRUARY 26, 2018

Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

Sales 206

Sales Sales Enablement Research Management 206

ArchIntel

MAY 25, 2021

Information management solutions company OpenText is looking to hire a senior manager of product marketing who will help expand the company’s product presence with small and medium businesses. Specifically, the hiree will conduct primary and secondary market research.

Management 104

Management Marketing Marketing Sales Enablement 104

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Marketing 130

Marketing Marketing Sales Sales Enablement 130

Zoominfo

JUNE 30, 2020

It is designed to support the sales process at every stage while aiding important sales activities. With communications alignment in both sales and marketing teams, sales tech stacks strengthen B2B sales processes in customer engagement. Research and find contact information?

Sales 162

Sales Sales Enablement Market Intelligence Predictive Analytics 162

Zoominfo

APRIL 2, 2018

A sales rep using a direct dial is 147% likelier to reach a prospect at the VP level than a rep who is not using a direct dial. Unless you want to spend countless hours on prospect research , your best bet is to enlist the help of a B2B data provider. Facilitate better sales and marketing alignment.

Sales 207

Sales Management Sales Enablement Research 207

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Sales Enablement 246

Sales Enablement Innovation Profiling Education 246

Zoominfo

MAY 23, 2019

In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Simple enough, right? Stuck for data ideas?

Retail 188

Retail Sales Enablement Loss Sales 188

Crayon

AUGUST 5, 2024

Our recent webinar, " Elevate Your Competitive Enablement Strategy with Crayon AI ," explored how businesses can harness the power of AI to outsmart competitors and thrive in a fast-paced market.

Competitive 325

Competitive Competitive Intelligence Intelligence Intelligence 325

ArchIntel

JANUARY 4, 2022

San Francisco-based human resource consultancy Lever is hiring a senior product marketing manager who will be tasked with showcasing the company’s solution to the market. The manager will drive go-to-market activities , competitive intelligence , messaging and positioning for the company’s products.

Management 104

Management Marketing Marketing Human Resources 104

Zoominfo

FEBRUARY 6, 2018

Believe it or not, sales reps only spend about a third of their time talking to prospects ( source ). Other tasks include emailing (21% of their day), data entry (17%), prospecting and researching leads (17%), internal meetings (12%) and scheduling calls (12%) ( source ). New Approach: Sales and Marketing Alignment.

Sales 164

Sales Sales Enablement Briefing Market Segmentation 164

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. Low-quality data can impact every aspect of a business—particularly sales and marketing.

Sales 198

Sales Sales Enablement Market Intelligence Intelligence 198

Zoominfo

SEPTEMBER 25, 2018

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. The Ultimate List of Sales Podcasts.

Sales 269

Sales Entertainment Startups Capital 269

Zoominfo

JUNE 6, 2019

The ultimate goal is to nurture your prospects through the sales funnel until they eventually make a purchase. While the concept is simple, effective B2B sales prospecting is difficult to execute. In fact, research shows 50% of sale’s time is wasted on unproductive prospecting ( source ). Sales Enablement.

Sales 212

Sales Sales Enablement Research Win 212

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. What is B2B Marketing?

Marketing 130

Marketing Marketing Sales Research 130

Zoominfo

FEBRUARY 26, 2018

Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. They define inbound marketing as the following: Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

Sales 170

Sales Sales Enablement Research Management 170

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. How well do you know your customer or prospect?

Win 111

Win Battlecard Sales Sales Enablement 111

Zoominfo

NOVEMBER 26, 2018

It’s no secret—email marketing is one of the most effective marketing channels to engage customers and contribute to overall business growth. After all, email marketing boasts an ROI of 4400% ( source ), and 59% of marketers say it’s the most effective channel for revenue generation ( source ). Subject line. Day and time.

Marketing 113

Marketing Marketing Sales Sales Enablement 113

Zoominfo

MAY 10, 2018

Often, in the corporate world, sales professionals are praised for multitasking—yet, working on too many things at once can be a huge productivity suck. In fact, research shows that when employees multitask, their overall productivity declines and the quality of their work suffers. Will this require more preparation and research?

Sales 236

Sales Research Benchmarking Sales Enablement 236

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. The acquisition of Chorus will create new possibles for go-to-market teams everywhere. We acquired Clickagy and launched Streaming and Custom Intent.

Intelligence 130

Intelligence Intelligence Marketing Marketing 130

Zoominfo

JULY 18, 2018

More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep. Sometimes, even more so than your own sales experts. For this reason, we recommend working with a B2B contact database or sales enablement tool. Prepare notes.

Sales 180

Sales Knowledge Sales Enablement Security 180

ArchIntel

FEBRUARY 24, 2021

While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. She also holds a master’s degree in professional communications and marketing from Clark University. ArchIntel™ -. reached some $6.45

Competitive Intelligence 104

Competitive Intelligence Intellectual Property Marketing Marketing 104

Evalueserve

MARCH 1, 2021

In this edition of the series, we put Smriti Singh in the spotlight and learn how sales and marketing teams are relying on CI, and how Sales Radar will empower teams. . Overall, I have about 17 years of experience, mostly focusing on research and sales intelligence.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Weidert Group

OCTOBER 21, 2021

Friction among revenue teams, especially surrounding their sales content and collateral, is an all-too-common phenomenon. The tensions usually play out like this: Marketers worry that their content, however expertly crafted or meticulously researched, will go unused.

Sales Enablement 52

Sales Enablement Sales Research Marketing 52

Zoominfo

JULY 30, 2019

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. There’s barely even a universal definition of the word “branding” that all marketers agree on. What marketers do agree on, however, is that branding is an essential element of a successful business.

Sales 193

Sales Sales Enablement Marketing Marketing 193

CXL

NOVEMBER 9, 2022

Marketers have access to more data than they need. In this article, you’ll learn how to use data visualization to scale your organization through partner networks, sales enablement, and product-led content. Marketers use data visuals in two ways: Internally. Demonstrating findings from research or analytics in content.

Marketing 92

Marketing Marketing Matrix Sales Enablement 92

Zoominfo

MAY 8, 2019

Instead, sales organizations require deeper, more sophisticated insight into their target contacts and companies. This shift led to the intertwining of concepts and phrases like technographic data, sales intelligence, sales enablement, and sales prospecting tools. Spend less time searching and more time selling.

Sales 193

Sales Sales Enablement Learning Intelligence 193

mention

JULY 5, 2024

Growing your market share is impossible without it in today’s hyper-competitive environment. Market Intelligence Market intelligence comes down to the data that you gather about the external environment that your organization operates in. You’ve likely thought a lot about these factors at your business.

Competitive Intelligence 140

Competitive Intelligence Competitive Intelligence Intelligence 140

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. We also run a live feed of companies spiking on various topics.

Due Diligence 130

Due Diligence Capital Sales Enablement Sales 130

ArchIntel

MAY 18, 2021

Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitive intelligence program.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

MAY 13, 2018

Unfortunately, in sales, the pressure never lets up; there’s never enough revenue, clients, or deals. These resources may come in the form of sales enablement tools, more team members, or additional sales training. As seasoned reps will tell you, the sales process looks different at every company.

Sales 258

Sales Knowledge Sales Enablement Management 258

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Featured Video: What is the Real Deal of Sales?

Sales 187

Sales Win Gaming Research 187

Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery. Did they upgrade/downgrade/etc?

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Sales Enablement 130

Sales Enablement Innovation Profiling Education 130

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities.

Marketing 87

Marketing Marketing Sales Predictive Analytics 87

Zoominfo

FEBRUARY 14, 2018

Buyers don’t want salespeople breathing down their necks, but they do require them to be on-call when they have questions, need education, or want to buy, and they expect resources and messages personalized to them, not some generalized market segment. 13 Sales Productivity Lessons from the Experts. Sales productivity.

Sales 176

Sales Education Market Segmentation Sales Enablement 176