Remove Marketing Remove Profiling Remove SWOT
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Using OANDA for Competitor Analysis

Cipher

When a business tracks it's competitors, it can deploy stronger market campaigns, deliver differentiated product offerings and better analyze strategic groups. Competitive Analysis helps businesses understand the details and prices of competitors’ products, react to market shifts and create a marketing strategy that delivers.

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Share of Voice vs Share of Market in the Era of AI

mention

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130
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How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a method used to evaluate a company and its environment. The global business intelligence and analytics software application market is expected to be valued at over $18 billion by 2025. A SWOT analysis can help assess a business unit, product, service, or whole company.

SWOT 130
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Competitive Intelligence: Hype or Necessity?

mention

Growing your market share is impossible without it in today’s hyper-competitive environment. Market Intelligence Market intelligence comes down to the data that you gather about the external environment that your organization operates in. You’ve likely thought a lot about these factors at your business.

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10 Steps to Creating a Marketing Strategy

Netbasequid

If you’re browsing articles about creating a marketing strategy, you’re serious about building awareness of your business – and doing in a way that’s most impactful. Can you believe that some marketers and business owners jump right to it without a strategy in place? Creating a marketing strategy is, in fact, key to business success.

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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

With the rise of digital marketing, the business world has evolved into a competitive market. By analyzing your competitors, you can identify opportunities in the market that they may have overlooked. Understand Market Trends Competitive analysis reports can be a great tooI to stay abreast of market trends and changes.

Analysis 162
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How to Do a Competitor Analysis: Complete Guide

Netbasequid

It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. Doing a competitor analysis helps your brand understand how it compares to its peers: pinpointing strengths, weaknesses, opportunities, and threats (SWOT analysis).