CIO

SEPTEMBER 11, 2024

Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend. The new account profile explorer is designed to help marketing and sales teams deliver upsell and cross-sell engagements to grow revenue opportunities.

Briefing 545

Briefing Profiling Travel Finance 545

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Profiling 246

Profiling Sales Research Information 246

mention

JULY 21, 2021

Given that over one billion people use the insanely popular platform every month, there are many opportunities for marketers and brands alike to make their profiles profitable. Consider Nike’s Instagram profile : they have almost 150 million followers. 2 Affiliate Marketing. Consistency. 1 Sponsored Brand Collaborations.

Profiling 264

Profiling Algorithm Sports Sales 264

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale.

Sales 58

Sales Marketing Marketing Profiling 58

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing 130

Marketing Marketing Sales Competitive 130

Smart Data Collective

JANUARY 15, 2023

We mentioned that data visualization is great for content marketing , but there are more important benefits as well. One of the most overlooked benefits of data visualization for small businesses is that it helps with sales mapping. What Are the Benefits of Using Data Visualization for Sales Mapping? More Flexibility.

Sales 351

Sales Business Analysis Advantage 351

Smart Data Collective

JANUARY 20, 2021

We have talked at length about the importance of data analytics in the field of marketing. Data analytics offers many useful insights for companies striving to boost their market share. One of the best applications of data analytics is through enhanced account-based marketing. Just ask marketers.

Marketing 362

Marketing Marketing Profiling Market Segmentation 362

Crayon

OCTOBER 24, 2023

If you visit Bob Boyle’s LinkedIn profile , you’ll see that he became a product marketing manager (PMM) in January 2023. But if you have a conversation with him, you’ll quickly realize that he started doing product marketing long before that.

Marketing 325

Marketing Marketing Profiling Sales 325

Smart Data Collective

DECEMBER 13, 2021

New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. This figure will continue to grow as more online retailers discover the benefits of using big data for various purposes, such as marketing.

Commerce 363

Commerce Marketing Marketing Business 363

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. Share the same goals and tools between sales and marketing teams. Future Trends in CRM.

Sales 246

Sales Marketing Marketing Sales Enablement 246

Smart Data Collective

NOVEMBER 12, 2021

One of the best things about digital marketing is that it’s often at the forefront of the latest online technologies. As far back as 2018, a veritable eternity in the world of online marketing, over 80% of marketing organizations reported the deployment or growth of their AI and machine learning efforts.

Learning 363

Learning Marketing Marketing Advantage 363

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.

Marketing 130

Marketing Marketing Profiling Intelligence 130

Smart Data Collective

MARCH 23, 2023

AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels. Companies can improve sales while attracting new shoppers and boosting satisfaction.

Marketing 361

Marketing Marketing Commerce Retail 361

mention

FEBRUARY 16, 2022

In other words, no brand can afford to ignore the power of Instagram marketing. In this article, we’ll walk you through how to develop a successful Instagram marketing strategy in five easy steps. The first step to developing a successful Instagram marketing strategy is knowing everything you can about your ideal customer.

Marketing 351

Marketing Marketing Education Profiling 351

Smart Data Collective

JUNE 10, 2021

Artificial intelligence has become incredibly important in the field of marketing. The massive applications of big data in the field of marketing is one of the reasons that the market for AI technology is growing at a rate of 39% a year. In recent years, marketing automation has been a topic of utmost interest.

Marketing 353

Marketing Marketing Algorithm Human Resources 353

CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 370

Marketing Marketing Profiling Technology 370

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?

Sales 246

Sales Marketing Marketing Profiling 246

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. It’s impossible to listen to every sales call, every support call, and every recruiting conversation. We’ve had some big moments at ZoomInfo over the years.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). Now, you might be wondering: “Does all this online presence actually help with sales?” It gives an overall view of your brand’s position in the market.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

mention

AUGUST 19, 2022

When was the last time you were pleased to see a well-crafted cold sales email? Emailing as a way of sales prospecting has gotten a bad rap over the last few years, and for a good reason. Overtly sales-y subject lines, phony personalization, bland content…even the salespeople themselves are tired of such emails.

Sales 331

Sales Profiling Learning Knowledge 331

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ). We’ve compiled a comprehensive guide to building trust in sales. Yet, it’s easier said than done.

Sales 244

Sales Profiling Research Knowledge 244

mention

OCTOBER 18, 2023

Generating revenue is especially challenging during a global economic downturn, placing more pressure on sales reps to widen their pipelines and increase their efficiency. One of the most important tools that sales reps can use to achieve this is the Ideal Customer Profile (ICP). First, let’s define our terms.

Profiling 195

Profiling Sales Market Research Marketing Research 195

Smart Data Collective

SEPTEMBER 5, 2021

SMS marketing is one of the most widely used forms of marketing. SMS marketing is also one of the cheapest marketing techniques, but one with high effectiveness, boasting an open rate of 98%. How is machine learning relevant to SMS marketing? For instance, they store customer profiles and locations.

Learning 350

Learning Marketing Marketing Profiling 350

CIO

JULY 9, 2024

If you work in technology or want to work in technology, having a LinkedIn profile is a given. If you’re a job seeker, recruiter or sales professional looking for an edge – or are serious about growing your business network, LinkedIn Premium may be worth the investment to gain that competitive edge. a month, or $239.88

Profiling 370

Profiling Alliance Human Resources Education 370

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. A goldmine of qualified leads that can significantly boost your sales pipeline and drive business growth. There are many lead mining tools and platforms available today.

Business 130

Business Profiling Sales Data Mining 130

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Sales 264

Sales Intelligence Intelligence Sales Enablement 264

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! DiscoverOrg.

Research 233

Research Sales Profiling Startups 233

CIO

OCTOBER 21, 2024

BSH has 38 factories worldwide and a network of sales, production, and service companies. This valuable information plays a crucial role in driving sales, marketing, service, and product development efforts, ultimately leading to satisfied customers and employees.

Knowledge 460

Knowledge Win Gaming Profiling 460

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

Data Mining 312

Data Mining Marketing Marketing Entertainment 312

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Profiling 130

Profiling Sales Enablement Sales Predictive Analytics 130

Zoominfo

MARCH 4, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Prospecting. Engagement.

Sales 246

Sales Profiling Research Security 246

mention

FEBRUARY 10, 2023

Marketing automation is a buzzword in the world of digital marketing. With more and more businesses going digital every year, marketers realize that automation is the key to reaching more customers and boosting sales. But what is marketing automation?

Marketing 291

Marketing Marketing Sales Profiling 291

mention

AUGUST 5, 2022

LinkedIn, a network with 750 million followers, is a perfect place to reach your marketing goals. To “catch” potential customers on LinkedIn , a marketer needs to perform four main operations. LinkedIn automation tools for lead generation streamline these activities by mimicking the behavior of a marketer online.

Profiling 336

Profiling Sales Win Startups 336

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Let’s jump in.

Sales 264

Sales Startups Research Profiling 264

CIO

NOVEMBER 20, 2023

AI is becoming an integral part of decision-making for many different business functions – from finance to manufacturing to sales. Sales optimization In sales, AI can provide account reps with the information they need to close deals. AI can then guide sales reps to follow up on the most promising prospects. “It

Airline 493

Airline Retail Knowledge Algorithm 493

Smart Data Collective

NOVEMBER 12, 2019

Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing. How to Use Data for Social Media Marketing.

Marketing 266

Marketing Marketing Profiling Research 266

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data.

Marketing 264

Marketing Marketing Copywrite Sales 264