Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.

Marketing 130

Marketing Marketing Profiling Intelligence 130

mention

JUNE 23, 2021

billion users, giving marketers a huge opportunity. And Instagram marketing ‘s potential reach has increased significantly this year, rising by 76 million people in just the last quarter. Market goods aren’t the only ones that prosper. During Covid-19, how would you market your company on social media?

Marketing 320

Marketing Marketing Profiling Restaurants 320

Smart Data Collective

MARCH 23, 2023

The Forbes Research Council wrote an article in October citing research showing that 71% of customers now expect a personalized experience. AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important.

Marketing 361

Marketing Marketing Commerce Retail 361

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! Sprout Social.

Research 233

Research Sales Profiling Startups 233

mention

DECEMBER 4, 2024

Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

mention

FEBRUARY 16, 2022

In other words, no brand can afford to ignore the power of Instagram marketing. In this article, we’ll walk you through how to develop a successful Instagram marketing strategy in five easy steps. The first step to developing a successful Instagram marketing strategy is knowing everything you can about your ideal customer.

Marketing 351

Marketing Marketing Education Profiling 351

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Startups 316

Startups Marketing Marketing Algorithm 316

mention

OCTOBER 18, 2023

One of the most important tools that sales reps can use to achieve this is the Ideal Customer Profile (ICP). An ICP includes consideration of factors like company size, tech maturity, location, growth rate, pain points, and more, while a buyer persona might include the person’s favorite hot drink, dress style, and demographic profile.

Profiling 195

Profiling Sales Market Research Marketing Research 195

Smart Data Collective

NOVEMBER 12, 2019

Social media has become the best way to market your brand when you want to reach specific audiences. This data can be used for display ads, influencer marketing, audience profiles, new product research, or user research. How to Use Data for Social Media Marketing. How to Use Data for Social Media Marketing.

Marketing 266

Marketing Marketing Profiling Research 266

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. What Are the Benefits of Customer Profiling?

Profiling 130

Profiling Marketing Marketing Market Segmentation 130

CIO

AUGUST 15, 2024

Quocirca’s research reveals that 42% of organisations have experienced a cybersecurity incident in the past year, rising to 51% in the finance sector and 55% amongst midmarket organisations. Vendor profile: HP HP retains a leadership position in Quocirca’s 2023 vendor assessment of the print security market.

Security 416

Security Security Loss Finance 416

CIO

DECEMBER 19, 2022

Why Cloud Platforms Matter to Marketing Leaders According to IDC, 89% of marketing campaign management applications in Europe are now cloud based rather than on premises. Marketing is becoming digitally transformed through the adoption of new cloud-based marketing applications.

Profiling 367

Profiling Research Advantage Advantage 367

Smart Data Collective

FEBRUARY 15, 2022

Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. Let’s delve deeper and see how and why entrepreneurship on the internet is so challenging and what we can do through next-gen marketing by utilizing data analytics.

Business 306

Business Marketing Marketing Gaming 306

CIO

AUGUST 29, 2024

Network detection and response (NDR) technology, which creates profiles of all devices that it monitors on the network. The research also found that getting security tools under control through consolidation and other methods can save an average of about 16% of total tool costs and nearly 20% of analyst time.

Security 468

Security Security Benchmarking Research 468

CIO

JULY 15, 2024

An organization that needs to improve its ESG profile may be inclined to outsource more to a cloud service provider. Importantly, the voluntary nature of Scope 3 emissions reporting allows clients to improve their ESG profile while becoming more technologically efficient with cloud services. Contact us today to learn more.

Airline 418

Airline Profiling Globalization Travel 418

Smart Data Collective

FEBRUARY 5, 2023

Marketing strategies have changed exponentially over the years. In the modern era, businesses have been integrating advanced solutions into their marketing strategies. However, using AI to develop creative work and marketing content is challenging. However, this has changed with the integration of AI.

Marketing 289

Marketing Marketing Predictive Analytics Profiling 289

CIO

MARCH 25, 2024

Karen Stine, head of data, Willis Towers Watson Willis Towers Watson So Stine focused on raising her profile in the data profession by writing white papers, posting thoughts online, working with professional organizations, seeking speaking engagements, and seizing high-profile opportunities at work. “It

IT 488

IT Pharmaceutical Profiling Win 488

CIO

JANUARY 31, 2024

While an oft-mentioned concern regarding large tech firms buying small firms is the potential for such deals to reinforce monopoly power in the product market, we argue instead that acquihiring can be understood as a means of bolstering monopsony power in the specialized labor market,” the researchers wrote.

Startups 397

Startups IT Profiling Research 397

CIO

SEPTEMBER 24, 2024

According to IDC, Wiedenbeck’s background fits the profile of the new position. “A Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Contact us today to learn more.

IT 489

IT Benchmarking Learning Research 489

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70

Smart Data Collective

SEPTEMBER 13, 2019

Big Data is among one of the most impressive tech advancements that have hit the marketing world in recent memory. Social media marketing has come to realize how vital Big Data can be to their success, and case studies already exist as to how social media analysis can impact the outcomes of campaigns. million tweets in all.

Marketing 267

Marketing Marketing Algorithm Restaurants 267

ATTEST

NOVEMBER 6, 2024

It helps to look at your own data, but with the help of market research companies for telecom, you can also get to know all the external factors. This will help you optimize pricing strategies, explore untapped markets, and fine-tune your messaging to better address customer pain points, and become number #1 in the telecom market.

Market Research 52

Market Research Marketing Research Research Marketing 52

CIO

OCTOBER 6, 2022

According to Hyperion Research , HPC-enabled AI, growing at more than 30 percent, is projected to be a $3.5 billion market in 2024. Ultimately, this will allow researchers, engineers, and scientists to concentrate fully on their research. Artificial Intelligence, Digital Transformation, High-Performance Computing

Innovation 370

Innovation Profiling Algorithm Analysis 370

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Profiling 130

Profiling Sales Enablement Sales Predictive Analytics 130

CIO

JANUARY 10, 2023

Cold: Poaching high performers Market uncertainties have made recruiting more difficult in surprising ways, says Dru Kirk, vice president of talent acquisition for Marqeta. Companies who are preparing for market insecurities are simultaneously working really hard to retain their top talent. years,” Bechtel says.

IT 493

IT Profiling Innovation Security 493

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. Enhancing data quality by validating and enriching existing client information for more targeted marketing efforts. The result?

Business 130

Business Profiling Sales Data Mining 130

mention

MARCH 17, 2021

With the platform expanding at such a rate, SMB marketers simply can’t afford to ignore it any more. It’s not always easy to carry out hashtag research. We’ve cut the effort by doing the research for you, with five excellent hashtags that you can use to ramp up your brand’s TikTok reach. foryou / #foryoupage / #FYP.

Marketing 299

Marketing Marketing Retail Entertainment 299

CIO

APRIL 15, 2022

Here are a handful of high-profile analytics and AI blunders from the past decade to illustrate what can go wrong. Derek Driggs, a machine learning researcher at the University of Cambridge, together with his colleagues, published a paper in Nature Machine Intelligence that explored the use of deep learning models for diagnosing the virus.

Algorithm 545

Algorithm Hospitals Retail Learning 545

Smart Data Collective

MAY 10, 2022

According to P&S Intelligence , AI in the fintech market is expected to grow to $47 billion in 2030 from $7.7 According to MarketsandMarkets , AI in the cybersecurity market is projected to grow from $8.8 Hedge funds, private equity funds, mutual funds, or other investment firms need research to make sound decisions.

Technology 321

Technology Technology Marketing Marketing 321

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data.

Marketing 264

Marketing Marketing Copywrite Sales 264

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Marketing KPI Sales 246

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Marketing Win 273

Smart Data Collective

JUNE 25, 2019

The research indicates that the e-commerce market is worth $1.9 It is surprising how few marketers make the most of their data. According to Forbes author Andrew Arnold, most marketers only use 0.5% Develop Customer Profiles. not affiliate marketing), knowing how and how much to stock can be tricky.

Commerce 247

Commerce Marketing Marketing Profiling 247

CIO

JANUARY 22, 2024

While the CEO lost his job, the parent company, Arena Group, lost 20% of its market value. There’ve also been several high-profile cases of legal firms getting into hot water by submitting fake, AI-generated cases as evidence of precedence in legal disputes. But what about most enterprises without access to such data?

Sports 497

Sports Profiling Knowledge Advantage 497

Smart Data Collective

APRIL 30, 2020

With Big Data coming into the scene, social media marketing has taken on a whole different level. With the help of these data sets professionals are able to craft personalized marketing strategies that a regular internet user might find overwhelming. Social Media stands for Big Data. What is data? Data is information.

Marketing 294

Marketing Marketing Business Analysis 294

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Market expansion. Offer expansion. Build Loyalty.

Marketing 264

Marketing Marketing Market Intelligence Hospitals 264

Smart Data Collective

MARCH 4, 2022

Get the Most from Your Social Media Profiles. Plus, hosting an impressive social media account takes a lot of transferable skills, like photo and video editing, organizational skills, marketing skills, and if you’re making money from it, business and entrepreneurial skills. Social Media Analytics Helps Us Identify Changing Behaviors.

Business 362

Business Profiling Data Mining Entertainment 362