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Learn more about IDCs research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.
Secondary marketresearch involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
Learn more about IDC’s research for technology leaders. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company.
In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a marketresearch report. What Is a MarketResearch Report? Let’s begin!
There are many types of marketresearch available to brands – and some are more effective than others. We’ve listed the top ten marketresearch types and methods here to help you decide which is best for you! Global revenue of the marketresearch industry exceeded 73.4 billion U.S. Observation. Experiments.
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Product Innovation.
Understanding a market means having specific insight around a customer base, trends, and competitors. Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Do you have to outsource your marketresearch too?
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primarymarketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch?
Using the right tools is important when conducting market and competitive intelligence research especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitive intelligence company Cipher Systems. ArchIntel™ -. The second benefit is allowing for effective vendor management.
What are the blind spots in our current market knowledge? Your answers to these questions should give you some idea of the scope of your research. For most companies, this means creating a spreadsheet and starting your secondary research. The first step, rather confusingly, is the secondary research. Why do we lose deals?
Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Markets shift. Change is constant, and so is competitor research. One rival weakens. Another surges ahead. New entrants shake up the status quo. Companies merge.
To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.
Further, 62% of buyers identify internet searches as a primaryresearch tool. They also reveal why marketing for manufacturers contains a strong digital component. Digital marketing for manufacturers encompasses a number of tactics. In fact, they spend about 27% of their time online compared to 18% offline1.
While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. She also holds a master’s degree in professional communications and marketing from Clark University. ArchIntel™ -. reached some $6.45
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
Marketresearch is an important part of business. Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! What is PrimaryMarketResearch?
, there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a marketresearch report. Besides, they also add more credibility to your work and add weight to any marketing recommendations you would give to a client or executive. What Is A MarketResearch Report?
This might be because of a new opportunity in the market, or a desire to refresh your view of the competition. But our clients know they can trust our research and use it as the basic for major strategic and tactical decisions. 5: Global team Our network of researchers spans the globe.
AlphaSense is a leading market intelligence platform that combines a diverse content universe with artificial intelligence (AI) power and easy scheduling capabilities with quality experts to maximize your return on investment (ROI). With our competitive pricing structure, you can conduct more high value-calls and maximize your return on time.
It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Here's where you can turn for valuable insights: 1.
While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. The company’s intelligence resources incorporate cutting edge IT components, which are critical to AIM’s systems and efficiencies.
This requires that organizations make decisions that are informed by secondary data, and targeted primaryresearch. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.
Businesses that are too well entrenched in their markets are warned never to be complacent and always expect disruptions. Of particular concern to the company were three competitors that were apparently eating away at its market share. Its researchers talked to people who could hold the answers needed. ArchIntel™ -.
In today’s fast-paced business environment, staying ahead of market-moving trends , understanding consumer behavior, and tracking industry developments are essential to maintaining a competitive edge. Navigating efficiently through public data, earning calls, press releases, and more can be incredibly overwhelming for researchers.
Artificial intelligence (AI) has empowered the way professionals conduct primary investment research and access to expert insights from subject matter experts. AlphaSense, a leading market intelligence and search platform, provides streamlined and quality expert insights for business professionals across various industries.
The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative.
2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. As a primaryresearcher, I look for ways to motivate people to share. Let employees create and have access to customer, sales and market intelligence.
AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform , empowers major financial and corporate firms to conduct powerful marketresearch with AI search technology, premium content sets, and critical insights to drive organizational growth.
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
They also prioritized understanding the market landscape from all possible angles and getting different perspectives on macro themes and events, before simply reacting to uncontrollable external circumstances.
On the 16th of this month, we hosted a webinar in collaboration with our partner Fletcher/CSI, “Respond Faster to Market and Competitive Disruptions by Integrating Primary + Secondary Research T hrough AI-Enabled Solutions ” and we’re happy to share that it was a resounding success! Announcements. Read announcement ? .
In the ever-evolving landscape of investment research, maximizing returns while minimizing costs is paramount. Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your marketresearch from reactive to proactive. Only 20 expert calls to complete your investment process.
Our Expert Call Services provide investment researchers with the opportunity to speak directly with industry experts, allowing you to gain a deeper understanding of a company, its products, and its place within a market. Below we explore the top five reasons to use Expert Call Services to elevate your primary investment research.
Today’s financial landscape is subject to unpredictable events , regulatory dynamics, and economic shifts that have led to major turbulence within markets. As markets experience unprecedented fluctuations, staying ahead of the curve becomes a survivalistic need.
In our experience, effective competitive intelligence integrates information from both primaryresearch and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitive landscape. What type of information is available from primaryresearch and secondary monitoring?
To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.
Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. AlphaSense, a leading market intelligence platform, has disrupted the expert network industry by providing Expert Insights with powerful AI search technology.
Do some international marketresearch first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Why conduct international marketresearch? Here’s a fantastic example of how international marketresearch pays off.
AlphaSense, a leading market intelligence platform , has evolved the way researchers access expert insights with an extensive expert transcript library and one-on-one call services. This could be something as common as savvy digital marketing or as complex as multi-stage mergers and acquisitions. Start your free trial today.
The energy market is the country’s third biggest industry today. In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Blake Reuter Market Intel Manager GE Capital Americas. ArchIntel™ -. Here are the profiles of some of them.
Business & Industry Research. Our business and industry research offerings help clients make more informed and effective decisions. From conducting detailed market due diligence procedures to meeting urgent data requirements, our research services support all business processes, client sectors, and geographical areas.
Reactive practices : Over half of respondents wish their market intelligence process was more proactive. The star of AlphaSense’s Broker Research for 2022 was undoubtedly Goldman Sachs, whose aftermarket research reports are now exclusively available to AlphaSense customers. More Dashboard Customization .
Few things can be more daunting—or exciting—than a blank research slate. Whether you’re entering a new market, investigating nascent growth opportunities, or crafting a strategic recommendation, the first step to transforming that blank slate into a successful outcome is undoubtedly understanding the market landscape.
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