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Secondary marketresearch involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a marketresearch report. What Is a MarketResearch Report? Let’s begin!
There are many types of marketresearch available to brands – and some are more effective than others. We’ve listed the top ten marketresearch types and methods here to help you decide which is best for you! Global revenue of the marketresearch industry exceeded 73.4 billion U.S. Observation. Experiments.
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Product Innovation.
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primarymarketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch?
Understanding a market means having specific insight around a customer base, trends, and competitors. Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Do you have to outsource your marketresearch too?
To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.
Marketresearch is an important part of business. Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! What is PrimaryMarketResearch?
, there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a marketresearch report. Besides, they also add more credibility to your work and add weight to any marketing recommendations you would give to a client or executive. What Is A MarketResearch Report?
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative.
Do some international marketresearch first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Why conduct international marketresearch? Here’s a fantastic example of how international marketresearch pays off.
In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.
Marketresearch companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Marketresearch also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.
AlphaSense is a leading market intelligence platform that combines a diverse content universe with artificial intelligence (AI) power and easy scheduling capabilities with quality experts to maximize your return on investment (ROI). With our competitive pricing structure, you can conduct more high value-calls and maximize your return on time.
While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. She also holds a master’s degree in professional communications and marketing from Clark University. ArchIntel™ -. reached some $6.45
It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Here's where you can turn for valuable insights: 1.
In today’s fast-paced business environment, staying ahead of market-moving trends , understanding consumer behavior, and tracking industry developments are essential to maintaining a competitive edge. Navigating efficiently through public data, earning calls, press releases, and more can be incredibly overwhelming for researchers.
AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform , empowers major financial and corporate firms to conduct powerful marketresearch with AI search technology, premium content sets, and critical insights to drive organizational growth.
They also prioritized understanding the market landscape from all possible angles and getting different perspectives on macro themes and events, before simply reacting to uncontrollable external circumstances.
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. AlphaSense, a leading market intelligence platform, has disrupted the expert network industry by providing Expert Insights with powerful AI search technology.
AlphaSense, a leading market intelligence platform , has evolved the way researchers access expert insights with an extensive expert transcript library and one-on-one call services. This could be something as common as savvy digital marketing or as complex as multi-stage mergers and acquisitions. Start your free trial today.
In the ever-evolving landscape of investment research, maximizing returns while minimizing costs is paramount. Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your marketresearch from reactive to proactive. Only 20 expert calls to complete your investment process.
As a business professional, you may often find that you need to conduct fast-paced marketresearch on-the-go. However, conducting traditional marketresearch can chain you to your desk as you sift through endless text documents or source expert calls through expert networks. Sitting in bumper-to-bumper traffic?
To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.
Artificial intelligence (AI) has empowered the way professionals conduct primary investment research and streamlined access to firsthand perspectives from subject matter experts. We explore the power of AI technology, like that of AlphaSense, in accessing expert insights for primaryresearchers in greater detail below.
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced that it has deployed its market and competitive intelligence platform for a US-based competitive intelligence company, to track the market and competition for its pharma client. Read the case study here ?.
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Learn about primaryresearch methods to enhance your competitive intelligence capabilities, and the role of AI in research and analysis.
You’re listening to the Happy MarketResearch Podcast. We are live at Predictive Analytics World, Marketing Analytics World. Our roots were actually in marketresearch. I think our sweet spot, I would say, is more in the sales and marketing and insights and analytics functions within organizations.
Few things can be more daunting—or exciting—than a blank research slate. Whether you’re entering a new market, investigating nascent growth opportunities, or crafting a strategic recommendation, the first step to transforming that blank slate into a successful outcome is undoubtedly understanding the market landscape.
Subject matter experts have specialized insights into and accumulated expertise in their industries, which are necessary to gain critical insights into any market opportunity. Leveraging expert Insights allows you to fast-track your understanding of an industry or market and gain a competitive edge with informed decision-making.
Vigeant, CEO of GreatBlue MarketResearch. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in MarketResearch. You’re listening to the Happy MarketResearch Podcast. 00:42] So, GreatBlue is a full-service marketresearch firm.
Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. You are listening to the Happy MarketResearch podcast. And marketresearch was like, aahh. Michele: I'm great.
The rapid, viral spread of the consumers’ voices through social media has further amplified the scrutiny of rainbow-washed marketing campaigns and has led companies to hesitate taking initiatives in Pride marketing or allyship altogether.
01:11] My biggest takeaway is that primaryresearch isn’t dying. So, how did you wind up in marketresearch? [02:58] 02:58] So, I graduated from college and with a degree in marketing. My biggest takeaway is that primaryresearch isn’t dying. And I’m learning a lot. [01:08] 01:08] Oh, yeah.
That’s why you need a consumer insights company that specializes in offering data-driven marketresearch findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.
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AlphaSense, a leading market intelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primaryresearch. The main use cases for alternative data is to conduct research in: due diligence , portfolio management, consumer behavior, competitive landscaping, and private markets.
This Episode is Sponsored by: The Michigan State University’s Master of Science in MarketingResearch Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing.
Adding primaryresearch capabilities. Key competitive intelligence definitions, especially how it’s not marketresearch. Carolyn Vella and John McGonagle walk us through their experiences rescuing 7 companies in the case study format. Case Studies Vary by Industry and Complexity. Creating and staffing a new CI team.
Gaining valuable insights from industry leaders who have overcome growing pains and market challenges can help business owners avoid pitfalls that threaten the growth of many companies. Additionally, formalizing a SWOT analysis process for key players in a market can bring clarity and identify opportunities for market penetration.
My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” How can one use targeted markets?
AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform , offers proprietary Expert Insights through its extensive expert transcript library and Expert Call Services. Market Perception Errors – There are cases in which financial analysts misunderstand the health of a business.
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