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How to Pinpoint Where Your Organization Wins (and Loses) with Data

CIO

Increasing ROI for the business requires a strategic understanding of — and the ability to clearly identify — where and how organizations win with data. DataStax IDC Market Research highlights that companies can lose up to 30% in revenue annually due to inefficiencies resulting from incorrect or siloed data.

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How To Defend Your Brand with Market Research

Netbasequid

Brands do not often place enough stock in the “worse” part of that equation until a crisis hits, but market research can change that! So, what are the characteristics of solid market research – and how can it be used to defend your brand specifically? Brands Require Accurate Market Research. Insist on it.

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10 Market Research Trends in 2021

Netbasequid

Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 market research trends in 2021 are bound to do just that. How Market Research Tools Have Evolved.

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Market Research vs. Market Analysis: Understanding the Difference

Netbasequid

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research? But they’re not the same.

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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.

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Share of Voice vs Share of Market in the Era of AI

mention

Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. Market Research Reports : Many industries have reports that provide market share data for key players.

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Identifying New Business Targets with Market Research

Netbasequid

This industry finds itself on the forefront of digital transformation, thanks to COVID, with acquisitions to increase market share serving as a primary planned activity for 41% of EY’s 2022 CEO Survey. The post Identifying New Business Targets with Market Research appeared first on NetBase Quid. NetBase Quid does that and more.