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There are many reasons, but a recurring theme revolves around marketresearch intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. Additionally, according to SCIP , there is a 77% likelihood that the greatest threat to business in the future will come from unknown competitors.
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Throughout his career, Chad has demonstrated his exceptional expertise in business intelligence and marketresearch. He also holds the Certified MarketResearch Specialist designation from the Edward Lowe Foundation’s National Center for Economic Gardening.
Hearing from you will allow us to further enhance our services to better serve the SCIP member community. Share Your Thoughts Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe
May 22, 2024 10:00AM-11:00AM EST Guest Expert Ravi Kiran Healthcare & Lifesciences MarketResearch Director The Business Research Company Oliver Guirdham Chief Executive Officer The Business Research Company Register for Free MEMBER SURVEY YOUR FEEDBACK MATTERS We hope you can take a few minutes to complete our member survey.
AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the MarketingResearch Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & Competitive Intelligence Professionals (SCIP).
AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the MarketingResearch Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & Competitive Intelligence Professionals (SCIP).
Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & Competitive Intelligence Professionals) for two webinars focused on capturing better competitive intelligence with data-driven insight.
JULY 28 - Hear about new ways to get value from your SCIP membership in our latest Town Hall, with new Chair Jay Nakagawa. 21-23 - Get trained in how to use a proven toolbox of CI techniques to enable sales, marketing & Go-To-Market success. Senior Director, CI & MarketResearch at Editas Medicine (Massachusetts).
Assess their marketing strategy. Perform competitive marketresearch. Research has revealed that businesses are becoming more conscious of the competition. By combining the problems of different sets of competitor customers, you may end up with a solution that no one in the market dreamed of. Review their product.
And with this competitive analysis template, the process is less time-consuming, and you may find ways to make it less expensive and more effective through advanced AI-based marketresearch technology. Conducting the process can reveal hidden gaps in the market, inspire innovative products, and improve the brand’s marketing strategy.
A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries. Marketresearch. A marketresearch tool, like NetBase Quid, is often the first place industry leaders search. In this post, we are mainly going to discuss how to use different tools to conduct one; but first….
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Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive marketresearch, which studies the competitive landscape rather than focusing on a single competitor.
Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Market Intelligence Marketresearch deals specifically with your company, marketing strategy, and product line.
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SCIP Insights Why Outcompeting in the Age of AI is a Must-Read for Competitive Intelligence Professionals In today's rapidly shifting landscape, Competitive Intelligence (CI) is undergoing the most profound transformation in its history. AI has fundamentally changed the rules of the game. AI has fundamentally changed the rules of the game.
And this was clear in a recent webinar hosted by SCIP as two NetBase Quid data experts, Alexis Nigro and Harvey Ranola, walked the audience through enriching their marketresearch with deep-level data analysis. Ninety percent of companies report feeling more pressure from competition today than a few years ago.
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