Smart Data Collective

AUGUST 21, 2023

A growing number of companies are using data analytics to handle a variety of important functions, including researching their competitors. We have talked about some of the ways that companies can use data analytics to research competitors on social media. Why is competitor research so important? Sounds terribly boring right?

Research 245

Research Analysis Competitive Market Research 245

Crayon

NOVEMBER 24, 2020

Every week a new vendor comes knocking on my door with a sales pitch for their – fill in the blank – market research, competitive intelligence (CI) research, industry news, web scraping, expert network, CI software, consulting, company research, or outsourcing service.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

mention

DECEMBER 4, 2024

Now, you might be wondering: “Does all this online presence actually help with sales?” In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand. How to Calculate Share of Market?

Marketing 130

Marketing Marketing Analysis Predictive Analytics 130

CIO

JULY 8, 2022

IFS’ acquisition comes at a time when the EAM market is growing due to the move to cloud architecture, growing demand for an enterprisewide view of assets for strategic planning, and increasing deployment of IoT platforms and devices. The global EAM market is expected to grow at a compound annual growth rate (CAGR) of 8.7% to reach $5.5

Management 370

Management Marketing Research Market Research Globalization 370

Netbasequid

APRIL 1, 2021

Filling your coffers with consumer, competitive and market intelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 market research trends in 2021 are bound to do just that. How Market Research Tools Have Evolved.

Marketing Research 105

Marketing Research Market Research Research Marketing 105

CIO

AUGUST 21, 2024

Silos prevent decision-makers from easily gaining the best data from all relevant stakeholders – whether marketing, research and development, sales, or finance. That’s a problem for any organization trying to make the best use of all the content it owns.

Management 447

Management Finance Market Research Marketing Research 447

ArchIntel

JANUARY 19, 2021

Raven Industries has posted a job opening on LinkedIn for a market research analyst position based in its office in Sioux Falls, South Dakota. The successful candidate will be tasked with performing marketing-related tasks and research in line with the company’s marketing plans and divisional strategic objectives.

Marketing Research 104

Marketing Research Market Research Research Marketing 104

Netbasequid

AUGUST 5, 2021

There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! Global revenue of the market research industry exceeded 73.4 billion U.S. Observation. Experiments.

Marketing Research 105

Marketing Research Market Research Research Marketing 105

Alpha Sense BI

MARCH 10, 2023

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.

Market Research 96

Market Research Marketing Research Research Pharmaceutical 96

CIO

APRIL 17, 2024

However, the possible acquisition of Informatica by Salesforce would be against expectations as consolidation if the iPaaS market was expected to occur among relatively smaller vendors, said Maribel Lopez, principal analyst at Lopez Research.

Airline 482

Airline Capital Globalization Market Research 482

Netbasequid

SEPTEMBER 19, 2022

By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. And multimodal research solves common challenges in market research including cost, uncooperative participation, and even the outlier effect.

Marketing Research 97

Marketing Research Market Research Research Marketing 97

CIO

JUNE 7, 2022

For example, how might social media spending affect sales? Time series analysis can be used to identify trends and cycles over time, e.g., weekly sales numbers. It is frequently used for economic and sales forecasting. Time series data means that data is in a series of particular time periods or intervals.”

Management 508

Management Predictive Analytics Data Mining Data Analysis 508

Netbasequid

SEPTEMBER 16, 2022

There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. No matter your industry, a successful product launch requires market research intelligence. Understanding Individual Struggles.

Marketing Research 98

Marketing Research Market Research Research Intelligence 98

Netbasequid

AUGUST 1, 2022

Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Market research is the process of understanding the current state of the market in relation to a particular aspect of the business.

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Sales Data.

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Netbasequid

AUGUST 29, 2022

There are two great market research approaches to keep brands informed: Qualitative and quantitative market research. While both have their place in business and there are situations where you could use either, we are focusing here on qualitative market research. What Is Qualitative Market Research?

Marketing Research 98

Marketing Research Market Research Research Marketing 98

Netbasequid

AUGUST 2, 2022

It’s easy to see why market research and analysis are often conflated. Both equip decision makers with crucial intelligence around the current state of the market, helping leaders analyze trends and predict future scenarios. What is Market Research? What is Market Research? But they’re not the same.

Marketing Research 98

Marketing Research Market Research Analysis Research 98

CIO

AUGUST 2, 2023

With all the tools, solutions, and cloud offerings, the classic SMB got confused, lost, and possibly overlooked in the Salesforce ecosystem,” said Liz Miller, principal analyst at Constellation Research. Other CRM packages such as Keap also offer easy-to-use sales and marketing growth tools attracting, Miller added.

Competitive 369

Competitive Sales Research Market Research 369

ArchIntel

JANUARY 26, 2021

. “The global pharmaceutical manufacturing market is expected to garner growth at a noteworthy CAGR of 12.8% ” — Precedence Research. LEO Pharma has put the word out that it is on the hunt for its next associate director for market research and competitive intelligence for its operations in the United States.

Competitive Intelligence 104

Competitive Intelligence Marketing Research Market Research Research 104

CIO

JUNE 13, 2024

Data scientists , on the other hand, are often engaged in long-term research and prediction, while data analysts seek to support business leaders in making tactical decisions through reporting and ad hoc queries. The role includes identifying new sources of data and methods to improve data collection, analysis, and reporting.

Business 370

Business Analysis Business Intelligence Education 370

Netbasequid

JUNE 16, 2023

Our 2023 North America Market Research Survey Report digs into how this looks, perspectives on available data sources, common analytical capabilities employed, challenges encountered, and aspirations for more advanced analytics methods. A Thriving Industry The market research industry is thriving and poised for continued growth.

Marketing Research 96

Marketing Research Market Research Research Marketing 96

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. There’s a lot more to sales than meets the eye. Other selling tasks include prospecting, administrative work, data entry, market research, etc. But, sadly, this isn’t often the case.

Sales 197

Sales Competitive Intelligence Market Research Marketing Research 197

CIO

MAY 30, 2024

And the market for process mining tools is growing. According to a November 2023 report by global market research and management consulting company Global Market Insights, the process mining market is estimated to expand at a compound annual growth rate of more than 40% over the next decade, reaching $31.52

Business 528

Business IT Analysis Management 528

Netbasequid

NOVEMBER 12, 2021

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. The intensity of the series is something that any brand marketer can relate to right now – it may not be life or death, but it can feel like it.

Marketing Research 98

Marketing Research Market Research Gaming Research 98

Smart Data Collective

APRIL 17, 2023

For small businesses and agencies, this meant being at a significant disadvantage to larger businesses and corporations that could afford to conduct large-scale research. To further explore the aforementioned example, imagine if the surfboard company conducted market research to see who bought the most surfboards.

Marketing 361

Marketing Marketing Research Market Research 361

Smart Data Collective

MARCH 28, 2022

The average company that uses customer analytics has 93% higher profits and 81% higher sales than other companies in their industry. Utilize Primary Market Research Resources with Data Mining. There are a lot of different primary market research resources that you can use to find this information.

Data Mining 290

Data Mining Market Research Marketing Research Finance 290

Datapine Blog

SEPTEMBER 1, 2020

there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. What Is A Market Research Report?

Marketing Research 99

Marketing Research Market Research Research KPI 99

CIO

OCTOBER 24, 2022

As popularity of project collaboration software grows along with other software-as-a-service products, a research report from SaaS purchasing platform Vertice shows that more than 90% of enterprises are overpaying for these tools. The project collaboration software market is estimated to reach a value of $27.40

Market Research 321

Market Research Marketing Research Research Sales 321

CIO

SEPTEMBER 8, 2022

A report from Allied Market Research showed that the global digital supply chain market is expected to reach $13.67 Oracle’s Fusion Cloud applications and NetSuite sales have been growing at a steady pace, with CEO Safra Catz saying that these two cloud products accounted for major part of the growth in the last few quarters.

Business 397

Business Startups Retail Capital 397

mention

FEBRUARY 19, 2021

Table of contents: Developing a research-driven strategy Sharing incredible content that your audience loves Proving the value of your work to clients What’s next? Developing a research-driven strategy. Source: Summer 2020 Marketing Decision Makers Survey ( S2 Research ).

Marketing 290

Marketing Marketing Benchmarking Market Research 290

Smart Data Collective

SEPTEMBER 22, 2021

With sales, special offers, and other fluctuating factors, a brand needs to be aware of these changes at all times so it can adjust and respond as fast as possible. It’s crucial to keep an eye on the market, and proxies offer automated solutions to ensure all this data is up-to-date at all times. Get Fresh and Accurate Insights.

Commerce 307

Commerce Advantage Advantage Market Research 307

Smart Data Collective

FEBRUARY 25, 2021

In that case, you should understand what data-driven marketing is and how you can leverage AI capabilities for structuring your strategy. What is a Data-Driven Digital Marketing Strategy? Last year, we talked about the benefits of using big data to drive sales. Competitor Research. Also, study your competitors carefully.

Startups 316

Startups Marketing Marketing Algorithm 316

Smart Data Collective

NOVEMBER 1, 2020

Clustering is a go-to grouping method in various industries: Marketing and sales – for predicting customer behavior (personalization and targeting). DBSCAN Clustering – Market research, Data analysis. DBSCAN real-life examples include: market research; pattern recognition; data analysis; image processing, and others.

Learning 363

Learning Data Mining Matrix Algorithm 363

CIO

DECEMBER 15, 2022

Enterprise adoption of SAP S/4HANA continues to climb despite the obstacles in its way, according to new research by user groups in the US and Europe. Little wonder that numerous market research organizations forecast that the integration-platform-as-a-service market will grow at over 30% annually over the next few years.

Innovation 366

Innovation Market Research Marketing Research Research 366

Smart Data Collective

MAY 8, 2019

Many marketers have heard about the essentials of a digital advertising campaign in furthering sales, but they haven’t seen the results they hoped for. More importantly for sales, nearly 60 percent say it’s their most effective channel for revenue generation. Market Research. Sales Forecasting.

Marketing 280

Marketing Marketing Market Research Marketing Research 280

Smart Data Collective

APRIL 20, 2022

Amazon has its own in-house PPC platform, which companies can use to expand their reach and maximize sales. Companies that know how to take advantage of data analytics will have better insights when executing their PPC marketing strategy. How can companies use data analytics to optimize their PPC marketing strategy with Amazon?

Commerce 321

Commerce Advantage Advantage Retail 321

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market.

Analysis 273

Analysis Marketing Marketing Win 273