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Secondary marketresearch involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Marketresearch is the process of understanding the current state of the market in relation to a particular aspect of the business.
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primarymarketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch?
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.
Marketresearch is an important part of business. Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! But that’s really secondary research, one of the two types of marketresearch that you should be doing. What is PrimaryMarketResearch?
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative.
Dive Beyond the Transcript into Personalized Insights Expert transcripts are dense with critical information and serve as a valuable resource for primary qualitative research. However, sometimes specific questions may arise in your primaryresearch process that demands a nuanced response from a human expert.
AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform , empowers major financial and corporate firms to conduct powerful marketresearch with AI search technology, premium content sets, and critical insights to drive organizational growth.
Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information. Let's dive into the details of each approach: Primary sources and fieldwork: Direct observation and interaction Primaryresearch, or fieldwork, is the most direct way to gather competitor pricing intelligence.
Business professionals require timely and relevant insights to make strategic decisions in rapidly changing markets; therefore, getting up to speed on new research topics is crucial in the realm of marketresearch.
Marketresearch companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Marketresearch also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.
Market analysis is an extension of marketresearch. While marketresearch tools help curate information to provide a real-time picture of a particular company, industry, or topic, market analysis tools aim to understand the context around that information in pursuit of forecasting for the future. .
Combine Content with AI AlphaSense is a market intelligence platform that stands out from all the rest, both due to its extensive universe of content and its advanced AI search technology. Then, its powerful patented AI search technology works to uncover and extract the most relevant and impactful insights from that content.
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
The inception of the traditional expert network model began in the late 1990s where it functioned in connecting researchers to a pool of industry experts. What initially started as a time-consuming process has since grown tenfold due to rapid innovations in technology —particularly, artificial intelligence (AI).
Newer generation operating models provide actionable expert perspectives that empower informed decision-making while also maximizing your time through technological-driven efficiencies, like artificial intelligence (AI) and generative AI (genAI). Calculate the return on investment (ROI) of your market intelligence by using our ROI calculator.
Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your marketresearch from reactive to proactive. The Current State of Expert Calls Traditionally, investment analysts dedicated significant time and resources to conducting expert calls for primaryresearch.
Offices once packed with employees are now almost empty but remain operational because of the speedy adoption of modern technological wonders. The technology was suddenly thrown into the frontlines of the battle against the coronavirus, being used in its detection and diagnosis, as well as in the development of drugs and vaccines.
AlphaSense, a leading market intelligence and search platform , provides streamlined and quality expert insights for business professionals across various industries. With the integration of generative AI (genAI), AlphaSense has pioneered the way that researchers can gather qualitative data through Expert Insights.
Streamline Your Investment Research with AlphaSense AlphaSense has revolutionized the expert network industry by combining AlphaSense’s suite of Expert Insights with over 10 years of investment in artificial intelligence (AI) technology.
It’s Lookback’s mission to humanize technology by bridging the gap between end-users and product teams. Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. Michele, how are you? [00:00:13]
Without extracting this qualitative level of monitoring, business professionals are not getting a full 360-degree view in their primaryresearch, which can lead to gaps in their marketing or investment strategies. Learn more about ESG benchmarking through AlphaSense in our blog, How to Use AlphaSense for ESG Benchmarking.
01:11] My biggest takeaway is that primaryresearch isn’t dying. So, how did you wind up in marketresearch? [02:58] 02:58] So, I graduated from college and with a degree in marketing. My biggest takeaway is that primaryresearch isn’t dying. Hope you enjoy. [00:40] And I’m learning a lot. [01:08]
That’s why you need a consumer insights company that specializes in offering data-driven marketresearch findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.
To be at the top of your industry and ahead of your biggest competitors, you need to be performing deep market analysis that goes beyond standard marketresearch practices. This kind of analysis leverages artificial intelligence (AI), automation, and advanced research capabilities to deliver insights that drive strategic action.
However, with the rapid rise of technology and the emergence of big data, a new type of data has emerged: alternative data. AlphaSense, a leading market intelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primaryresearch.
AlphaSense, a leading market intelligence platform , provides Expert Insights through its extensive expert transcript library to enhance your primaryresearch with premium thought leadership and powerful artificial intelligence (AI) technology.
This Episode is Sponsored by: The Michigan State University’s Master of Science in MarketingResearch Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. 00:00:00] Jamin Brazil: Hey everybody, this is Jamin, you’re listening to the Happy MarketResearch Podcast.
Expert interviews are a critical primaryresearch tool that financial professionals often leverage to complete their investment process with last-mile, experiential insights. For example, how do you learn why a major cloud platform lags behind its peers, whether it’s driven by technology or marketplace dynamics?
From the Search Summaries module, powered by our Smart Summaries generative AI technology , I can immediately learn about Libre’s role in Abbott’s overall strategy. Explore Real-World Customer Feedback While all of this secondary research is essential for us to map the landscape, we can’t forget about primaryresearch.
This Episode is Sponsored by: The Michigan State University’s Master of Science in MarketingResearch Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. Jamin Brazil: Welcome you’re listening to the happy marketresearch Podcast. Website: www.happymr.com.
These first-hand perspectives are a critical addition to the secondary research that most professionals rely on in their marketresearch, landscaping, and monitoring. This primaryresearch is a crucial complement to the secondary research sources most professionals traditionally rely on.
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