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Secondary marketresearch involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
On the global front, some 567 AI startups received funding in the first five months of 2020 alone. Zaozerskaya, who has more than 10 years of experience in marketresearch , competitive analysis , customer insights and digital marketing, has been serving as senior manager at Amazon since September 2020, according to her LinkedIn profile.
Vigeant, CEO of GreatBlue MarketResearch. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in MarketResearch. You’re listening to the Happy MarketResearch Podcast. 00:42] So, GreatBlue is a full-service marketresearch firm.
AlphaSense, a leading market intelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primaryresearch. emphasized that startups are leveraging natural language processing (NLP) and AI to parse through large content sets in the way AlphaSense does. “I
“Collect, validate, analyze, and interpret a broad range of market-related competitive data, including industry, financial, volume, market, and competitive insights needed to develop strategic business plans.”. Resume: 5+ years of experience in marketresearch, insights, consulting, or similar role. Even better.
These first-hand perspectives are a critical addition to the secondary research that most professionals rely on in their marketresearch, landscaping, and monitoring. This primaryresearch is a crucial complement to the secondary research sources most professionals traditionally rely on.
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