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AI market evolution: Data and infrastructure transformation through AI

CIO

This allows organizations to maximize resources and accelerate time to market. Additionally, 90% of respondents intend to purchase or leverage existing AI models, including open-source options, when building AI applications, while only 10% plan to develop their own.

Marketing 482
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Layoffs, AI demand create mismatched talent market for IT skills

CIO

Ongoing layoffs in the tech industry and rising demand for AI skills are contributing to a growing mismatch in the IT talent market, which continues to show mixed signals as economic factors and the rise of AI impact budgets and the long-term outlook for IT skills. What is driving tech layoffs?

IT 488
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Balance between innovation and market adaptability key to Tencent Cloud’s AI success

CIO

According to IDC’s Worldwide AI and Generative AI Spending Guide (August 2024) , the global AI market is expected to surge from US$235 billion in 2024 to US$632 billion by 2028. Tencent Cloud stands to benefit, particularly in APAC, where market size is predicted to grow from US$45.4 billion in 2024 to over US$110 billion by 2028.

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Navigate AI market uncertainty by bringing AI to your data

CIO

How about helping sales and marketing create new collateral? Your data, your datacenter, your rules The smart play is to place some bets that can help move your business forward. Is your priority automating IT workstreams? LLMs can help generate code and basic programs. GenAI chat applications and copilots are perfect for this, too.

Marketing 459
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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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Los copilotos de IA generativa revolucionan el ‘low code’ para acelerar el ‘time-to-market’ y minimizar costes del desarrollo de ‘software’

CIO

Esto se traduce en ahorros de tiempo y costes, ya que permiten a equipos con menos experiencia técnica ser productivos y facilitan una respuesta ágil a las demandas del mercado, optimizando el time-to-market “, explica Ismael Romo García, socio y co-fundador de Innusual.

Marketing 500
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5 tips for better business value from gen AI

CIO

Raduta recommends several metrics to consider: Cost savings and production increases when gen AI targets efficiencies and automation; Faster, more accurate decision-making when gen AI is used to analyze large datasets; Time-to-market and revenue when gen AI drives product innovation by generating new ideas and prototypes.

Business 535
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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.