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G2 Names INE 2024 Enterprise and Small Business Leader

CIO

Our commitment goes beyond winning awards; it’s about forging a pathway that prepares our clients to face future challenges head-on. By consistently updating and expanding our training modules, we ensure that every course reflects the latest in technology and security practices.

Business 433
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11 Questions & Answers about Win Loss Analysis

Cooperative Intelligence Blog

Recently I was interviewed about Win Loss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money. I thought you might be interested.

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Data, Insights, Alignment: How Smartsheet Maximizes Win Rates

Zoominfo

Access to ZoomInfo’s top-rated intent data has enabled the marketing team to create more specific in-market segments based on buying signals aligned to key personas and solution categories. By leveraging ZoomInfo’s data solutions, Smartsheet maintained a sharp focus and kept its efforts tightly aligned to customer needs.

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How Should Data Drive Your Email Marketing Strategy In 2021?

Smart Data Collective

Marketers invested 350+ million dollars in their email advertising efforts to reach 3.9 billion users daily—furthermore, advertisers using email marketing segmentation experience an average increase of 760% in their revenue. Here are some of the ways to use data to drive your email marketing strategy in 2021.

Marketing 331
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How to Use Competitive Intelligence to the Fullest

ArchIntel

Cursory research into one’s market segment should be enough to identify key competitors. Entrepreneurs are advised to check out the marketing and sales channels rivals use to promote products. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis.

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Competitive Intelligence Spotlight #32: Fred Avila, Director of Price-to-Win at Alion Science and Technology

ArchIntel

In my role as a PTW practitioner, competitive intelligence is so critical in price-to-win; understanding competitors bidding behaviors, their qualifications, and past performance. ArchIntel: How do you predict a customer’s behavior in price-to-win? ArchIntel™ -. You also must define the objective of the project.

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

By identifying these micro-TAMs, we can see where we win often and win big, but are under-represented (an opportunity) compared to areas with lower deal sizes and higher loss rates (lower priority). This data-driven approach ensures we focus our finite GTM resources on the biggest and best opportunities first.

Analysis 273