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Customer Data Analytics is Critical to the Future of Account-Based Marketing

Smart Data Collective

Just ask marketers. A recent survey of experienced marketers revealed that more than two-thirds of them plan on using big data technology solutions to make their account selection process smoother. Do you need to spend a fortune on the right big data solution for marketing ? Not convinced? But how can you get it right?

Marketing 362
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What is Customer Profiling in Marketing?

Zoominfo

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. What Are the Benefits of Customer Profiling?

Profiling 130
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Top 15 data management platforms available today

CIO

Data management platform definition A data management platform (DMP) is a suite of tools that helps organizations to collect and manage data from a wide array of first-, second-, and third-party sources and to create reports and build customer profiles as part of targeted personalization campaigns.

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How to Navigate Market Pressures with Cloud-based Network Management

CIO

Unsurprisingly, more than half of enterprise IT spending in key market segments will shift to the cloud by 2025, according to Gartner. [1] Enhanced programmability with open APIs and webhooks makes it easy to integrate with other tools in the technology stack such as ServiceNow, Ansible, Slack and much more.

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GenAI Use Cases: Where Enterprises Are Investing Now and What’s Next for Multimodal AI

TBR

Generative AI (GenAI) clients are looking for offerings that complement existing technologies and use cases built around customer zero and that deliver fast ROI. Through Motific, Cisco speeds up GenAI deployment while using automated controls to reduce the risks associated with the technologies.

Startups 147
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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

These are the profiles of some of them. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. According to her LinkedIn profile, she led the development of a web-based system designed to track and report competitive data , market trends and sales forecasts.

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Pandemic, Cost-Effectiveness Driving Expansion of US eLearning Market

ArchIntel

Executive Profile: Archana Rao, Senior Director of Marketing Strategy and Sales at Cengage. Archana Rao serves as the senior director of sales, marketing strategy and operations at education technology company Cengage Group. million subscribers in the first year, Rao’s LinkedIn profile states. higher education.

Marketing 104