Customer Data Analytics is Critical to the Future of Account-Based Marketing
Smart Data Collective
JANUARY 20, 2021
Today, we’re going to answer all of those questions for you and introduce you to the concept of an ideal customer profile. As we mentioned in the opening, ICP stands for Ideal Customer Profile. That means, this marketing tactic is mainly used by B2B organizations. How to Develop an Ideal Customer Profile with Data Analytics?
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