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What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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The Evolution of Pharma Market Research

Alpha Sense BI

Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms. Compared to the time and expenses associated with manual research, platforms that leverage AI search technology offer an exponentially higher ROI to any market research process.

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Top 15 consumer insights companies for data-driven customer profiling in 2023

ATTEST

Leading businesses in financial services, automotive, and technology use Comscore to get a comprehensive view of how viewers consume cross-platform media content. Location: Reston (VA) Pricing: Available on request Best for: Market research Audience measurement Advertising effectiveness Digital business analytics Mobile network analytics 10.

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16 Market research companies in Chicago for reliable consumer insights

ATTEST

Consight™ Marketing Group, LLC B2B researchers 1 – Customer satisfaction and loyalty – Channel strategy – Go-to-market research Available on request 13. QualSights’ proprietary technology supports multiple research methodologies, including qualitative and quantitative.