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Before you begin looking at which marketsegments or verticals your sales reps should be focused on, consider why those segments need your solution in the first place. These pain points represent an opportunity in the IT market. This is what we like to call an “outside-in” go-to-market strategy to territory planning.
It involves a deep exploration of businesses operating in the same marketsegment, with the intention of maintaining or acquiring more market share. Doing a competitor analysis helps your brand understand how it compares to its peers: pinpointing strengths, weaknesses, opportunities, and threats (SWOT analysis).
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Market analysis will always be important, but perhaps never more so than now. It’s not just the economic environment that has changed; consumer behaviour has too, and it’s vital to get a handle on this in order to be able to plan strategies for things like marketing, distribution, pricing and business development.
Market analysis will always be important, but perhaps never more so than now. It’s not just the economic environment that has changed; consumer behaviour has too, and it’s vital to get a handle on this in order to be able to plan strategies for things like marketing, distribution, pricing and business development.
Market analysis will always be important, but perhaps never more so than now. It’s not just the economic environment that has changed; consumer behaviour has too, and it’s vital to get a handle on this in order to be able to plan strategies for things like marketing, distribution, pricing and business development.
What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.
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Competitor mapping is the process of identifying and analyzing the strengths, weaknesses, and market positions of your rivals. Competitive market analysis helps you make informed decisions about anything from marketing to hiring. It enables you to work in a way that fits the market needs, based on research.
Competitor mapping is the process of identifying and analyzing the strengths, weaknesses, and market positions of your rivals. Competitive market analysis helps you make informed decisions about anything from marketing to hiring. It enables you to work in a way that fits the market needs, based on research.
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