mention

SEPTEMBER 22, 2021

If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. Soon enough, millennials and Gen-Z will make up most of our workforce and will hold more spending power, so it’s important to brush up on exactly what makes them different so you can create marketing campaigns that cater to different markets.

Marketing 298

Marketing Marketing Entertainment Education 298

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Marketing Win 273

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Marketing 221

Marketing Marketing Market Segmentation Profiling 221

CIO

DECEMBER 9, 2024

HPE had lost faith the client was going to be able to honor the contractual terms, and so HPE managed that risk appropriately.One data point does not make a trend, but it does lead to some interesting speculation about what this might mean for the broader market.

Due Diligence 368

Due Diligence Banking Market Segmentation Finance 368

CIO

SEPTEMBER 22, 2023

Deploying a DMP can be a great way for companies to navigate a business world dominated by data, and these platforms have become the lifeblood of digital marketing today. In these instances, data feeds come largely from advertising channels, and the reports they generate are designed to help marketers spend wisely.

Management 397

Management Profiling Sports Market Segmentation 397

CIO

JULY 11, 2022

By Tom Thorpe, Vice President International Markets, Broadcom Software. You can be very well positioned in the market in terms of scale and reach. A last take-away from our mini-European tour: Customers I met with invest a lot of time figuring out how to adjust their strategy and operating model in response to disruptive market forces.

Market Segmentation 370

Market Segmentation Security Security Globalization 370

Zoominfo

FEBRUARY 14, 2018

If you’re a regular reader of our blog, you’ve seen quite a bit about sales productivity in the last few weeks. And for good reason—sales productivity is the theme of our 2018 Growth Acceleration Summit! 6 Outdated Sales Techniques That Hurt Your Productivity. 3 Scary Smart AI Tools That Will Boost Sales Productivity.

Sales 176

Sales Education Market Segmentation Sales Enablement 176

Zoominfo

FEBRUARY 6, 2018

If you answered yes to the questions above, your sales process may be out of date. Strategies that worked five years ago just aren’t as effective now—and if you don’t abandon your bad habits, your sales productivity will suffer. Outdated Sales Technique: Overselling the product. New Approach: Sales and Marketing Alignment.

Sales 164

Sales Sales Enablement Briefing Market Segmentation 164

Zoominfo

OCTOBER 22, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market. Business development can concern anything your company does to expand its market reach. The Difference Between Business Development vs. Sales, in Detail What is Business Development?

Sales 130

Sales Market Segmentation Business Research 130

Zoominfo

AUGUST 26, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. Business development can concern anything your company does to expand its market reach. If so, careful market research will be necessary.

Sales 130

Sales Market Segmentation Business Benchmarking 130

CIO

JULY 18, 2023

Nvidia’s transformation from an accelerator of video games to an enabler of artificial intelligence (AI) and the industrial metaverse didn’t happen overnight—but the leap in its stock market value to over a trillion dollars did. The resulting imagery can be used for marketing or collaborating on new designs and manufacturing processes.

Pharmaceutical 370

Pharmaceutical Gaming Matrix Algorithm 370

Zoominfo

APRIL 21, 2021

Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads. Research Industry: Segment and Identify Pain Points. Here’s how to get started. This is just one example of what makes up an ICP. Analyze Org Charts.

Hospitals 246

Hospitals Pharmaceutical Profiling Market Segmentation 246

mention

AUGUST 7, 2024

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. The Importance of Secondary Market Research How primary and secondary research differ from each other. You can classify the data used in secondary market research into two main categories: internal and external.

Market Research 147

Market Research Marketing Research Research Primary Research 147

Smart Data Collective

JULY 30, 2019

While CSM and Sales focus on the client and growth, Payroll BI focuses on the inner workings of the company, ensuring that the spending is in line with company goals. In the digital age, marketing is often the most data-drive department in any company. But data-based marketing insights should not be limited to outward facing projects.

Human Resources 347

Human Resources Business Intelligence Market Segmentation Sales 347

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Sales 130

Sales Market Segmentation Benchmarking Education 130

Smart Data Collective

NOVEMBER 6, 2019

legal cannabis market was valued at $11.9 One of the most important roles of big data in the CBD industry is with marketing. Marketing CBD products is trickier than you might expect. As a result, big companies like Facebook and Google severely limit your ability to market digitally. Know Your Market.

Marketing 178

Marketing Marketing Algorithm Market Segmentation 178

Smart Data Collective

MARCH 23, 2022

This is particularly true when it comes to web marketing, where AI is vital to UX design and helping connect customers with the right products and services. If you manage an eCommerce store, your main objective is to increase traffic to your site, so you can boost sales. The eCommerce business is a numbers game. It’s as simple as that.

Data Mining 320

Data Mining Market Segmentation Loss Gaming 320

Smart Data Collective

NOVEMBER 1, 2020

Clustering is a go-to grouping method in various industries: Marketing and sales – for predicting customer behavior (personalization and targeting). DBSCAN Clustering – Market research, Data analysis. DBSCAN real-life examples include: market research; pattern recognition; data analysis; image processing, and others.

Learning 363

Learning Data Mining Matrix Algorithm 363

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Marketers can attract and retain prospective customers more effectively. Sales professionals can anticipate prospects’ objections more easily, which can lead to higher close rates and greater revenue.

Profiling 130

Profiling Marketing Marketing Market Segmentation 130

CIO

MAY 22, 2023

Marketing leaders may be eager to try out new technologies that make purchases easier for customers or help gather valuable data about them. Chief marketing officer Kashif Naqshbandi, CMO at London-based tech talent recruitment and training company Tenth Revolution Group, meets about once a month with Tenth Revolution CIO Mark Hill.

IT 418

IT Human Resources Technology Technology 418

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable.

Sales 100

Sales Marketing Marketing Market Segmentation 100

ArchIntel

MAY 26, 2021

However, an article on Product Marketing Alliance’s website on Monday said that good CI pays dividends , aiding in the development of one’s product messaging and product messaging. Cursory research into one’s market segment should be enough to identify key competitors.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. Get a Demo Why Do You Need a Go-to-Market Strategy?

Marketing 147

Marketing Marketing Sales Finance 147

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Market Segmentation 204

Market Segmentation Analysis Sales Data Analysis 204

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice.

Marketing 130

Marketing Marketing Market Segmentation Profiling 130

Zoominfo

JULY 9, 2019

Today’s round-up features content about collecting better customer testimonials, building sales pipeline, executing data-driven business strategies, and more! Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. 6 Creative Ways to Build Sales Pipeline Today. Let’s get into it.

Retail 180

Retail Sales Commerce Market Segmentation 180

mention

MAY 8, 2024

Public relations (PR) and email marketing are two core areas that contribute to the functioning of many businesses. This article explores the harmonious connection between PR and email marketing, showing how collaborations between specialists foster brand awareness, build relationships, and drive results in the modern marketing landscape.

Alliance 162

Alliance Marketing Marketing Business 162

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 225

Benchmarking Education Sales Marketing 225

Zoominfo

MAY 11, 2020

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. What is a Sales Territory Plan?

Sales 100

Sales SWOT Market Segmentation Loss 100

CIO

DECEMBER 10, 2024

In my nearly three decades of financial management and capital markets experience, Ive learned many lessons and fundamental truths. CFOs can learn from her brand management strategy and how it can impact financial performance, customer loyalty, and market positioning.

Learning 195

Learning Intellectual Property Entertainment Finance 195

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Sales 100

Sales Market Segmentation Benchmarking Education 100

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Yet marketers often struggle with this crucial step. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Marketing 130

Marketing Marketing Travel Market Segmentation 130

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

Market Segmentation 195

Market Segmentation Sales Loss Technology 195

John Daniel Associates

JUNE 1, 2021

A common business objective is to expand product sales or determine strategic effectiveness. From here we can begin to glean some historical trends and target behavior, geographic or other attribute data from which to identify additional sales opportunities. Which of my current customers purchased my product? Those customers….

Market Segmentation 52

Market Segmentation Analysis Marketing Marketing 52

Zoominfo

JANUARY 27, 2022

To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action. Data normalization is the systematic process of grouping similar values into one common value, bringing greater context and accuracy to your marketing database.

Market Segmentation 130

Market Segmentation Sales Analysis Capital 130

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Enhanced customer acquisition: Identify and target new market segments to expand the customer base.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Aqute Intelligence

MAY 6, 2024

Staying ahead in a competitive market requires a deep understanding of your rivals. A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. What is a competitor analysis report?

Competitor Analysis 147

Competitor Analysis Analysis Matrix Competitive Landscape 147