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Akeneo aims to transform the retail playbook with AI and data consistency

CIO

Australian retailers have spent much of the last few years buffeted by economic challenges. A rebound is on the horizon, which means a substantial opportunity for growth for those retailers that can get ahead of the curve. Many retailers are looking to AI for that competitive advantage.

Retail 396
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Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know

mention

If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. Soon enough, millennials and Gen-Z will make up most of our workforce and will hold more spending power, so it’s important to brush up on exactly what makes them different so you can create marketing campaigns that cater to different markets.

Marketing 298
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How Nvidia became a trillion-dollar company

CIO

Nvidia’s transformation from an accelerator of video games to an enabler of artificial intelligence (AI) and the industrial metaverse didn’t happen overnight—but the leap in its stock market value to over a trillion dollars did. The resulting imagery can be used for marketing or collaborating on new designs and manufacturing processes.

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Top 15 data management platforms available today

CIO

Deploying a DMP can be a great way for companies to navigate a business world dominated by data, and these platforms have become the lifeblood of digital marketing today. In these instances, data feeds come largely from advertising channels, and the reports they generate are designed to help marketers spend wisely.

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The Evolving Importance of Analytics in Generating Leads through PPC

Smart Data Collective

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing.

Research 334
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July 2019 B2B Blog Post Round-Up

Zoominfo

Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ). 5 Key Considerations for a Data-Driven Retail Strategy.

Retail 180
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The platform that allows Royal Opera House CTO to stream events into homes

CIO

Whitebread says that Vimeo’s VOD service offered support across multiple platforms, but with limited customisations and fewer controls over marketing, analytics and customer features. The ROH Streaming product allowed us to specifically target the needs of our market segment,” he says.

Travel 259