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7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. What new technologies are on the horizon?

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Product-based IT: 6 key steps for making the switch

CIO

As SaaS and other technology companies began to abandon traditional project management, product-based IT became a bold shift to business value. Product management addresses the complexities of market research and product strategy definition.

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Accelerating Aerospace Organizational Innovation, Speed, and Resilience with Digital Technologies

CIO

Their products, research, and technologies are changing the way the world works. The impact of space technology, on other industries, is wide and vast, and the innovation ripple of research has spurred many high-profile products, including Teflon and CAT scans, as well as many more developments from NASA.

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Big Data Technology Provides Autonomy with Healthcare

Smart Data Collective

Big data technology has unquestionably led to major changes in the healthcare system. Grandview Market Research estimates that the market for data analytics in healthcare will be worth over $50 billion next year.

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What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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Global RPA software sales forecast to jump this year

CIO

from last year, according to a market research report by Gartner. This phenomenon will enable vendors to offer hyperautomation -enabling technology in the future, Mehta said. this year, and next year the market research firm expects that growth will further slow, to 17.5%, reaching $3.5 billion in 2022, up by 19.5%