article thumbnail

OpenText Seeking Senior Product Marketing Manager

ArchIntel

The product marketer will be a key member of a cross-functional team tasked with promoting OpenText’s products and services, according to a job advertisement posted on LinkedIn. Specifically, the hiree will conduct primary and secondary market research.

article thumbnail

US Cybersecurity Industry Seen to Get Windfall Due to Growing Threats

ArchIntel

Stewart said that her expertise includes corporate marketing, channel marketing, product marketing, field marketing, digital/web marketing, digital transformation, branding, messaging, sales enablement, corporate communications, press and analyst relations.

Profiling 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Competitive Intelligence: Hype or Necessity?

mention

Online databases — Online databases provide information about your competitors and can include items like their financials, what’s been written about them in news articles, and market research about them. Source Use this data for your sales enablement to win more deals at your organization.

article thumbnail

AI Market Expected to Post Unparalleled Growth in Pandemic Era

ArchIntel

Zaozerskaya, who has more than 10 years of experience in market research , competitive analysis , customer insights and digital marketing, has been serving as senior manager at Amazon since September 2020, according to her LinkedIn profile.

article thumbnail

Asset Management Trends and Outlook for 2024

Alpha Sense BI

It has transformed how teams operate cross-functionally, enhancing automation capabilities across research, due diligence, reporting, back-office operations, sales enablement functions, and even through product offerings such as robo (automated) investment advisers.

article thumbnail

How to optimize your market intelligence strategy in 6 steps

WideNARROW

As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.

article thumbnail

Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

To define your target audience, you need to conduct market research to better understand the needs of your potential customers. Identify industry trends, market size, growth potential, and the competitive environment. This also makes it easier to create messaging that’s relevant to those accounts.

Marketing 130