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Secondary marketresearch involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primaryresearch, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primarymarketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch?
By employing online marketresearch! And the statistics below illustrate why online marketresearch is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.
Marketresearch confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is MarketResearch? Marketresearch is the process of understanding the current state of the market in relation to a particular aspect of the business.
There are many types of marketresearch available to brands – and some are more effective than others. We’ve listed the top ten marketresearch types and methods here to help you decide which is best for you! Global revenue of the marketresearch industry exceeded 73.4 billion U.S. Observation. Experiments.
An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.
Marketresearch is an important part of business. Let’s take a look at what marketresearch is and how it works, so you can propel your efforts forward today! But that’s really secondary research, one of the two types of marketresearch that you should be doing. What is PrimaryMarketResearch?
there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a marketresearch report. Today, there are online data visualization tools that make it easy and fast to build powerful market-centric research dashboards. What Is A MarketResearch Report?
Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
Business professionals require timely and relevant insights to make strategic decisions in rapidly changing markets; therefore, getting up to speed on new research topics is crucial in the realm of marketresearch.
Within the ever-evolving realm of the life sciences industry , fast-paced healthcare investment research plays a crucial role in providing timely insights on valuable opportunities for financial investors.
Do some international marketresearch first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Why conduct international marketresearch? Here’s a fantastic example of how international marketresearch pays off.
Marketresearch companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Marketresearch also helps you create a marketing strategy and improve user experience with actionable insights into your target market. response 2.
AlphaSense is a leading market intelligence platform that combines a diverse content universe with artificial intelligence (AI) power and easy scheduling capabilities with quality experts to maximize your return on investment (ROI).
In the ever-evolving landscape of investment research, maximizing returns while minimizing costs is paramount. Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your marketresearch from reactive to proactive. Only 20 expert calls to complete your investment process.
This article provides a comprehensive guide on how to find competitor pricing using a variety of methods, ranging from direct research to leveraging advanced competitive intelligence tools and techniques. Primary methods involve direct interaction and observation, while secondary methods focus on analyzing existing published information.
AlphaSense, a leading artificial intelligence (AI)-based market intelligence platform , empowers major financial and corporate firms to conduct powerful marketresearch with AI search technology, premium content sets, and critical insights to drive organizational growth.
The nuanced firsthand perspectives provided by industry experts can complement your data-driven research with soft market information and complete your investment process. Supplement with the Expert Transcript Library : Add a layer of primaryresearch to your efforts using our expert transcript library.
The secret lies in combining the right content sets with an AI-based research tool that helps parse, connect, and analyze the various disparate sources of information. Furthermore, the best organizations continuously evolve to free their knowledge workers from the confines of repetitive, low-value research.
Market analysis is an extension of marketresearch. While marketresearch tools help curate information to provide a real-time picture of a particular company, industry, or topic, market analysis tools aim to understand the context around that information in pursuit of forecasting for the future. .
Vigeant, CEO of GreatBlue MarketResearch. We hope you enjoy this mini series taking you into the minds of some of the most influential CEOs in MarketResearch. You’re listening to the Happy MarketResearch Podcast. 00:42] So, GreatBlue is a full-service marketresearch firm.
Our all-in-one market intelligence platform allows users to streamline their primaryresearch workflows with on-demand access to our expert transcript library and Expert Call Services. One common misconception is the view that expert perspectives may introduce a potential risk for bias in the research process.
The inception of the traditional expert network model began in the late 1990s where it functioned in connecting researchers to a pool of industry experts. Investment researchers are retiring traditional expert networks and incorporating powerful expert insights into their comprehensive research strategies.
It is a combination of: Market intelligence Strategic planning The competitive landscape Development metrics The Strategic and Competitive Intelligence Professionals (SCIP) considers competitive intelligence the key to organizations being able to handle risk while increasing their revenue opportunities.
As a business professional, you may often find that you need to conduct fast-paced marketresearch on-the-go. However, conducting traditional marketresearch can chain you to your desk as you sift through endless text documents or source expert calls through expert networks. Sitting in bumper-to-bumper traffic?
The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research.
Today I’m joined by Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media. This Episode is Sponsored by: The Michigan State University’s Master of Science in MarketingResearch Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus.
Zaozerskaya, who has more than 10 years of experience in marketresearch , competitive analysis , customer insights and digital marketing, has been serving as senior manager at Amazon since September 2020, according to her LinkedIn profile.
Learn about primaryresearch methods to enhance your competitive intelligence capabilities, and the role of AI in research and analysis. These webinars are tailored for competitive intelligence professionals, marketresearchers, business analysts, and consultants looking to elevate their CI research skills.
Competitive intelligence companies excel in primaryresearch and have a close relationship with their clients. By partnering with AI-enabled market and competitive intelligence platforms like Contify, they gain an informational advantage by integrating the best of both the worlds of primaryresearch and secondary monitoring.
You’re listening to the Happy MarketResearch Podcast. We are live at Predictive Analytics World, Marketing Analytics World. Our roots were actually in marketresearch. You’re listening to the Happy MarketResearch Podcast. We are live at Predictive Analytics World, Marketing Analytics World.
She specializes in strategic consulting and qualitative research methods. This Episode is Sponsored by: The Michigan State University’s Master of Science in MarketingResearch Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. D-U/marketing. D-U/marketing.
Founded in 2010, Curiosity Tank is a design research and strategy firm that identifies customer insights and put them into action by digging into your problem space and charting a path forward. You are listening to the Happy MarketResearch podcast. And marketresearch was like, aahh. Yes, I absolutely do that.
Conversely, professionals who track various companies’ DEI and environmental, social, and governance ( ESG ) efforts must ensure they have a full 360-degree view in their research. By leveraging AlphaSense, research professionals can essentially create a single source of truth for a company’s DEI and ESG efforts.
[01:11] My biggest takeaway is that primaryresearch isn’t dying. So you’re thinking like a Python/R path for you? [01:31] Yeah, yeah, I think I’m going to learn to start coding, to do more like visual things with my research and with the data. [01:43] So, how did you wind up in marketresearch? [02:58]
That’s why you need a consumer insights company that specializes in offering data-driven marketresearch findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.
To be at the top of your industry and ahead of your biggest competitors, you need to be performing deep market analysis that goes beyond standard marketresearch practices. This kind of analysis leverages artificial intelligence (AI), automation, and advanced research capabilities to deliver insights that drive strategic action.
AlphaSense, a leading market intelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primaryresearch. Its primary purpose is to complement traditional datasets and offer unique perspectives for better, more well-rounded decision-making.
AlphaSense, a leading market intelligence platform , provides Expert Insights through its extensive expert transcript library to enhance your primaryresearch with premium thought leadership and powerful artificial intelligence (AI) technology. Leverage AlphaSense to enhance your business strategy with powerful insights.
Adding primaryresearch capabilities. Key competitive intelligence definitions, especially how it’s not marketresearch. 20 rules doing CI research off the Internet (includes social media). Carolyn Vella and John McGonagle walk us through their experiences rescuing 7 companies in the case study format.
Expert interviews are a critical primaryresearch tool that financial professionals often leverage to complete their investment process with last-mile, experiential insights. Soft Data – Investment researchers often use soft market data to add qualitative context to numerical data and create a comprehensive view of any research topic.
Few things can be more daunting—or exciting—than a blank research slate. Whether you’re entering a new market, investigating nascent growth opportunities, or crafting a strategic recommendation, the first step to transforming that blank slate into a successful outcome is undoubtedly understanding the market landscape.
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