This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Dive Beyond the Transcript into Personalized Insights Expert transcripts are dense with critical information and serve as a valuable resource for primary qualitative research. However, sometimes specific questions may arise in your primaryresearch process that demands a nuanced response from a human expert.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
That’s why you need a consumer insights company that specializes in offering data-driven marketresearch findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.
Marketresearch companies help you discover these needs in target markets through things like surveys, focus groups and product testing. Marketresearch also helps you create a marketing strategy and improve user experience with actionable insights into your target market. Company Best for No.
These are some of their profiles. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google. Executive Profile: Aniya Zaozerskaya, Senior Consumer Insights Manager at Amazon. She also holds a master’s degree in professional communications and marketing from Clark University.
Market analysis is an extension of marketresearch. While marketresearch tools help curate information to provide a real-time picture of a particular company, industry, or topic, market analysis tools aim to understand the context around that information in pursuit of forecasting for the future. .
In the ever-evolving landscape of investment research, maximizing returns while minimizing costs is paramount. Leveraging firsthand perspectives from first-hand, company or industry operators can radically transform your marketresearch from reactive to proactive. Only 20 expert calls to complete your investment process.
Market Intelligence Marketresearch deals specifically with your company, marketing strategy, and product line. Market intelligence is information about the market itself, not your specific positioning. This leads to a faster, more intelligent primaryresearch and solid competitive strategy.
Similarly, rainbow washing more specifically refers to the practice of companies opportunistically leveraging queer symbolism and themes in their marketing materials without genuinely supporting LGBTQ+ rights in their business practices. Defy doubt in your ESG marketresearch with AlphaSense. Start your free trial today.
Customer Base In some cases, the target customer profile for this market may be obvious (i.e. even before starting research on CGM, we likely know that these products are intended to serve people with diabetes). We’ll cover this workflow more in depth in the next section.
Expert interviews are a critical primaryresearch tool that financial professionals often leverage to complete their investment process with last-mile, experiential insights. You can pick a topic of interest from the expert’s profile that’s also interesting to you, and lead with that.
Whatever your goal is, make it clear at the start, so you can find competitors that are relevant to your research and don’t gather unusable data. Conduct initial marketresearch to identify direct competitors Start off with getting to know the relevant parts of your market (again). Need a starting point?
Whatever your goal is, make it clear at the start, so you can find competitors that are relevant to your research and don’t gather unusable data. Conduct initial marketresearch to identify direct competitors Start off with getting to know the relevant parts of your market (again). Need a starting point?
These first-hand perspectives are a critical addition to the secondary research that most professionals rely on in their marketresearch, landscaping, and monitoring. This primaryresearch is a crucial complement to the secondary research sources most professionals traditionally rely on.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content