This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.
Toshiba Global Commerce Solutions is currently recruiting a marketresearch analyst for placement at its offices in Durham City, North Carolina. Applicants must also possess a fundamental understanding of market opportunity and assessment, as well as experience in competitive analysis methodologies such as SWOT and competitor matrices.
The factors that lead each business to close down depend on the business, owners, market, and external economic factors. Better planning could have mitigated many of the issues — pricing and cost issues, product mistiming, lack of market need, and poor capital management. ” “Who is included in (brand)’s target market?”
Understanding your competitors’ pricing helps you make better decisions to increase your market share and profitability. Whether operating in a B2B or B2C market, knowing your competitors’ pricing strategies helps you remain competitive. This involves identifying competitors and assessing their market positions.
Context analysis, also known as contextual analysis, examines industry trends, competitors, and market opportunities to provide a complete picture. In business, it helps with marketresearch, product development, and customer service. SWOT Analysis SWOT analysis examines Strengths, Weaknesses, Opportunities, and Threats.
“Should you set up shop as a marketing generalist or a specialized expert ?” It’s a timeless question that every up-and-coming digital marketing agency ponders upon. With over 10,700 digital marketing agencies in the U.S. The Multiple Avenues of Niching in Digital Marketing How to Identify the Right Niche?
Marketresearch and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of marketresearch and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.
Marketresearch and the processes it entails have dramatically transformed over the past decade. By relying on manual methods of marketresearch and neglecting tools that could enhance and accelerate their research, companies are choosing to be reactive, rather than proactive.
And while there are various guardrails genAI tools can employ to combat hallucination, the majority of tools on the market today do not take adequate measures to prevent hallucination. Picture this: you are a professional conducting marketresearch and decide to ask your genAI tool for specific market insights relevant to your research area.
Growing your market share is impossible without it in today’s hyper-competitive environment. Market Intelligence Market intelligence comes down to the data that you gather about the external environment that your organization operates in. You’ve likely thought a lot about these factors at your business.
Each Company Smart Summary contains three main sections, each with different information from various market perspectives, and includes citation links to give you instant access to the underlying source. Ready-Made SWOT Analysis : One of the most important tools for financial and corporate professionals is the SWOT analysis.
Marketing teams can refine strategies, product teams can innovate, and sales teams can better position their offerings. By understanding your rivals' strengths and weaknesses, you can identify opportunities for innovation, defend your market position, and strategically plan your next move. Here are the key elements to include: 1.
The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative.
The idea of venturing into a new market can evoke mixed feelings. Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture. Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture.
Conducting a market analysis may sound like an uphill task, and it can be, but the process is too important to be ignored. So, we have created a market analysis template to guide you through the process and make it easier to perform regularly. What is a Market Analysis? And regular market analysis offers many benefits: 1.
Are you thinking of bringing a new product to the market this year? Yes, there are indeed that many new products being introduced to the market every year, according to Harvard Business School. Many new products fail because their creators use an ineffective market segmentation mechanism. We’re going to help you stand out.
Market analysis will always be important, but perhaps never more so than now. It’s not just the economic environment that has changed; consumer behaviour has too, and it’s vital to get a handle on this in order to be able to plan strategies for things like marketing, distribution, pricing and business development.
Market analysis will always be important, but perhaps never more so than now. It’s not just the economic environment that has changed; consumer behaviour has too, and it’s vital to get a handle on this in order to be able to plan strategies for things like marketing, distribution, pricing and business development.
Market analysis will always be important, but perhaps never more so than now. It’s not just the economic environment that has changed; consumer behaviour has too, and it’s vital to get a handle on this in order to be able to plan strategies for things like marketing, distribution, pricing and business development.
Market analysis will always be important, but perhaps never more so than now. It’s not just the economic environment that has changed; consumer behaviour has too, and it’s vital to get a handle on this in order to be able to plan strategies for things like marketing, distribution, pricing and business development.
Few things can be more daunting—or exciting—than a blank research slate. Whether you’re entering a new market, investigating nascent growth opportunities, or crafting a strategic recommendation, the first step to transforming that blank slate into a successful outcome is undoubtedly understanding the market landscape.
Search Engines have become a central part of marketing, research, shopping, learning, and much more. To a recent study, Google has 92.58% of the market share in the whole world and 87.72% of the market share in the United States of America as of December 2022 and has dominated the search engine markets.
What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.
We have yet to develop a crystal ball that lets us look deep into the future of a market and predict profitability and trends. We’re working on it, but in the meantime, these eight market analysis tools give you powerful insights into your market. What is Market Analysis? When to use market analysis tools.
We have yet to develop a crystal ball that lets us look deep into the future of a market and predict profitability and trends. We’re working on it, but in the meantime, these eight market analysis tools give you powerful insights into your market. What is Market Analysis? When to use market analysis tools.
Competitive market analysis is one of the most overlooked aspects of marketing. Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.
Competitive market analysis is one of the most overlooked aspects of marketing. Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.
Competitive analysis assists business owners and marketing teams to understand their company’s target market by examining the strengths and weaknesses of competitors' business strategies. Competitive analysis includes analyzing competitors' products, price points, and sales and marketing strategies.
Gaining valuable insights from industry leaders who have overcome growing pains and market challenges can help business owners avoid pitfalls that threaten the growth of many companies. Additionally, formalizing a SWOT analysis process for key players in a market can bring clarity and identify opportunities for market penetration.
To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.
As a business professional, you may often find that you need to conduct fast-paced marketresearch on-the-go. However, conducting traditional marketresearch can chain you to your desk as you sift through endless text documents or source expert calls through expert networks.
Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. AlphaSense, a leading market intelligence platform, has disrupted the expert network industry by providing Expert Insights with powerful AI search technology.
In 2023, rates underwent an increase four times and remained on course the other three instances of the Federal Open Market Committee (FOMC) meetings. Decisions of this nature inevitably impact the markets and have a concerted trickle-down effect. At their last meeting in July, the Fed kept interest rates steady.
Artificial intelligence (AI) has empowered the way professionals conduct primary investment research and streamlined access to firsthand perspectives from subject matter experts. Modern market intelligence platforms leverage powerful technology, like AI and NLP, to accelerate and streamline access to expert insights for marketresearchers.
Smart Summaries : The first generative AI toolset we released, which significantly speeds up the research process for business and financial professionals by providing instant summarization of earnings calls, company and industry outlooks, SWOT perspectives, and more. billion valuation.
Experts have diverged on whether markets will experience a ‘soft’ vs. ‘hard’ landing in 2024, as telling factors such as Treasury yields, interest rates, and inflation figures continue to fluctuate. Decisions of this nature inevitably impact the markets and have a concerted trickle-down effect.
Generative AI for MarketResearch Artificial intelligence (AI) has been expediting research and analysis — during and outside of earnings season — for financial analysts and corporate strategists for over a decade.
The rapid, viral spread of the consumers’ voices through social media has further amplified the scrutiny of rainbow-washed marketing campaigns and has led companies to hesitate taking initiatives in Pride marketing or allyship altogether.
MarketResearch Unlike the majority of the aforementioned use cases, marketresearch is a rare use case for an enterprise search platform. In order for an enterprise search tool to be used for marketresearch, it must aggregate not only internal company information, but external information as well.
Investment teams that track ESG integration in the companies they follow must ensure they have a full 360-degree view in their research. This is made easier through artificial intelligence (AI) and a market intelligence platform that aggregates critical data, perspectives, and market outlook in one single place, like AlphaSense.
Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. It’s supported by advanced AI features for added scope, speed, and accuracy—all in one centralized platform.
Here are seven things you miss out on by only using Bloomberg for your investment research. Related Reading: Top 10 Alternatives to Bloomberg Terminal AlphaSense vs. Bloomberg Premium Content Libraries In marketresearch, the more diversified content sources you have access to, the better and more accurate your insights will be.
In an age of information overload, you need a market intelligence tool that will swiftly pinpoint and surface crucial business information. The best market intelligence tools leverage artificial intelligence (AI) and automation to transform the due diligence process and broaden the scope and scale at which it is performed.
Some market intelligence solutions, like AlphaSense, allow you to import your internal research and then search and extract insights from across our vast content universe, as well as your own internal content. Portfolio Monitoring At the heart of effective portfolio monitoring lies the ability to track and anticipate market volatility.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content