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Market Research Marketing Marketing Research 
Cipher
JULY 7, 2021
An effective market research process consists of several stages, each with distinct research methods, techniques, and groups of respondents. It’s rare for the process to ever be identical for any two given projects, which makes it all the more important to be intentional when designing a research initiative.
604 
Cipher
AUGUST 2, 2021
Rapidly shifting consumer demands and disruptive market trends now mean the practice of market research is more important than ever before.
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Cipher
AUGUST 23, 2021
The field of market research is highly complex and continuously evolving, with new research strategies and techniques constantly being innovated by market research practitioners.
494 
Cipher
JULY 7, 2021
When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights.
614 
Cipher
JULY 21, 2021
When you’re starting out on a market research project, the choice of tools can be overwhelming. Even for an exercise as simple as a short customer survey, there are hundreds of different tools you can use.
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Crayon
AUGUST 13, 2021
In its simplest form, a market consists of buyers and sellers. Market research , therefore, is the process of gathering information about the buyers and sellers within a given market. Right off the bat, let’s make sure we’re on the same page in terms of definitions.
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Cipher
JULY 14, 2021
A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.
540 
Cipher
MARCH 8, 2022
While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure. It’s a structure used by Fortune 50 companies all the way down to ambitious startups looking to shake up an industry, and it’s one that you can adopt for your business too.
557 
Crayon
APRIL 7, 2021
Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.
572 
Cipher
MARCH 10, 2022
Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants.
476 
Cipher
APRIL 5, 2022
Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
Cipher
AUGUST 25, 2021
Well-designed market research yields many valuable insights for organizations, helping leaders to better understand customer preferences, consumer behavior and market trends.
454 
Cipher
APRIL 21, 2022
If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.
505 
Cipher
MARCH 23, 2022
Market research plays an important role in defining the strategies of all organizations, and startups are no different. For many growth-stage companies, market research is a vital input into decisions that could make or break the entire business.
461 
Cipher
JUNE 14, 2021
It’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. Market research. One way to do that?
385 
Cipher
JULY 5, 2021
Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, market research goes hand-in-hand with market and competitive intelligence (M/CI).
345 
Cipher
JUNE 9, 2021
Businesses today need to build a deep understanding of their customers, competitors , and external environment. Doing so empowers organizations to uncover actionable insights that enable them to make critical decisions with a high degree of confidence.
371 
Smart Data Collective
SEPTEMBER 13, 2023
Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.
312 
mention
AUGUST 7, 2024
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
147 
ATTEST
NOVEMBER 6, 2024
It helps to look at your own data, but with the help of market research companies for telecom, you can also get to know all the external factors. This will help you optimize pricing strategies, explore untapped markets, and fine-tune your messaging to better address customer pain points, and become number #1 in the telecom market.
CIO
FEBRUARY 27, 2025
Leading CIOs began to see the shift from project- to product-based IT as a blueprint for success , and product management emerged as a key IT capability, with its customer-centric focus and practices that connect market needs with delivery roadmaps.
473 
ATTEST
NOVEMBER 18, 2024
From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research. And they need it now.
mention
DECEMBER 4, 2024
Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.
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CIO
AUGUST 2, 2022
from last year, according to a market research report by Gartner. this year, and next year the market research firm expects that growth will further slow, to 17.5%, reaching $3.5 billion in 2022, up by 19.5% However, even though RPA revenue will continue to increase, growth will slow down, Gartner says.
459 
Cipher
JUNE 28, 2021
Cipher recently commissioned a survey conducted by Forrester Research , one of the world’s leading market research organizations.
Netbasequid
AUGUST 17, 2022
Brands do not often place enough stock in the “worse” part of that equation until a crisis hits, but market research can change that! So, what are the characteristics of solid market research – and how can it be used to defend your brand specifically? Brands Require Accurate Market Research. Insist on it.
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Netbasequid
APRIL 7, 2022
As they begin to incorporate consumer insights from social media into their market research, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. What is Triangulated Research? Have you had a research project recently? Comprehensive research.
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Alpha Sense BI
MARCH 10, 2023
To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.
Smart Data Collective
SEPTEMBER 20, 2023
AI seems to be popping up in all sorts of places, including in marketers’ toolkits. We talked extensively about some of the benefits of using AI in marketing before. Ways that Marketers Are Using AI For marketers worried about the profession’s future, know AI can only be a supercharged assistant at this stage.
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CIO
OCTOBER 27, 2022
By going in for a standardized ERP solution, IT leaders can avoid these issues, and most are following suit,” says Abhishek Mundra, practice director for enterprise platform services at research firm Everest Group. Currently about 60% to 65% of the ERP market in India is still on-premise. in 2022.
545 
Netbasequid
JANUARY 6, 2023
So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.
Smart Data Collective
FEBRUARY 25, 2021
We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.
316 
Smart Data Collective
APRIL 17, 2023
Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function. Here is the role of data in understanding demographics for effective marketing. They may find that people aged between 40 and 50 were their actual target market.
361 
Netbasequid
SEPTEMBER 16, 2022
There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. Introducing a new product to the market is a high stakes endeavor. So, what goes into a successful product launch?
mention
FEBRUARY 19, 2021
Creating effective marketing campaigns that add value to your client’s brand isn’t always easy. Whether you’re a full service marketing agency or specialized in social media, social listening can be the engine to power you to go the extra mile. Source: Summer 2020 Marketing Decision Makers Survey ( S2 Research ).
290 
Alpha Sense BI
MAY 10, 2023
This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.
Alpha Sense BI
SEPTEMBER 21, 2023
Until 2022, private markets benefited from favorable macroeconomic trends ranging from low-interest rates to high credit availability, and increasing valuations. But when job markets tightened and inflation skyrocketed in June of last year, interest rates rose and the market declined.
Netbasequid
SEPTEMBER 12, 2022
The speed at which the market changes demands that businesses increase their pace in proportion, if they are to survive. Agile research to the rescue! Modern businesses have adopted agile market research as an answer to the dynamic environment in which they operate. What Is Agile Market Research?
CIO
JANUARY 25, 2024
Healthcare: digital assistants for Dx and Rx The market for healthcare chatbots globally is projected to more than triple to $647 million by 2030, according to Vantage Market Research. billion, according to Verified Market Research. billion by 2032, according to Allied Market Research.
397 
Netbasequid
JUNE 16, 2023
Our 2023 North America Market Research Survey Report digs into how this looks, perspectives on available data sources, common analytical capabilities employed, challenges encountered, and aspirations for more advanced analytics methods. A Thriving Industry The market research industry is thriving and poised for continued growth.
Smart Data Collective
MAY 8, 2019
If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. Customer Personas. Digital Advertising Campaigns.
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Smart Data Collective
MARCH 22, 2023
AI has been a highly useful technology for marketers over the past few years. However, new advances in AI continue to make drive new changes in the marketing profession. As a result, analysts anticipate that the market size for AI technology in the marketing sector will be worth nearly $108 billion by 2028.
290 
CIO
APRIL 12, 2024
As the financial industry is poised to be among the first to adopt AI in a big way, CIOs and other employees in this industry also likely will be the first to see it impact their positions within a company.
539 
CIO
JULY 8, 2022
IFS’ acquisition comes at a time when the EAM market is growing due to the move to cloud architecture, growing demand for an enterprisewide view of assets for strategic planning, and increasing deployment of IoT platforms and devices. The global EAM market is expected to grow at a compound annual growth rate (CAGR) of 8.7% to reach $5.5
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