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Cipher
JULY 7, 2021
An effective market research process consists of several stages, each with distinct research methods, techniques, and groups of respondents. It’s rare for the process to ever be identical for any two given projects, which makes it all the more important to be intentional when designing a research initiative.
Cipher
AUGUST 2, 2021
Rapidly shifting consumer demands and disruptive market trends now mean the practice of market research is more important than ever before.
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Cipher
AUGUST 23, 2021
The field of market research is highly complex and continuously evolving, with new research strategies and techniques constantly being innovated by market research practitioners.
494 
Cipher
JULY 7, 2021
When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights.
614 
Crayon
AUGUST 13, 2021
In its simplest form, a market consists of buyers and sellers. Market research , therefore, is the process of gathering information about the buyers and sellers within a given market. Right off the bat, let’s make sure we’re on the same page in terms of definitions.
Cipher
JULY 21, 2021
When you’re starting out on a market research project, the choice of tools can be overwhelming. Even for an exercise as simple as a short customer survey, there are hundreds of different tools you can use.
Cipher
JULY 14, 2021
A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.
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Cipher
MARCH 8, 2022
While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure. It’s a structure used by Fortune 50 companies all the way down to ambitious startups looking to shake up an industry, and it’s one that you can adopt for your business too.
557 
Crayon
APRIL 7, 2021
Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.
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Cipher
MARCH 10, 2022
Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants.
476 
Cipher
APRIL 5, 2022
Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
Cipher
AUGUST 25, 2021
Well-designed market research yields many valuable insights for organizations, helping leaders to better understand customer preferences, consumer behavior and market trends.
454 
Cipher
APRIL 21, 2022
If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.
505 
Cipher
MARCH 23, 2022
Market research plays an important role in defining the strategies of all organizations, and startups are no different. For many growth-stage companies, market research is a vital input into decisions that could make or break the entire business.
461 
Cipher
JUNE 14, 2021
It’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. Market research. One way to do that?
Cipher
JULY 5, 2021
Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, market research goes hand-in-hand with market and competitive intelligence (M/CI).
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Cipher
JUNE 9, 2021
Businesses today need to build a deep understanding of their customers, competitors , and external environment. Doing so empowers organizations to uncover actionable insights that enable them to make critical decisions with a high degree of confidence.
Smart Data Collective
SEPTEMBER 13, 2023
Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.
312 
CIO
FEBRUARY 27, 2025
Leading CIOs began to see the shift from project- to product-based IT as a blueprint for success , and product management emerged as a key IT capability, with its customer-centric focus and practices that connect market needs with delivery roadmaps.
473 
mention
AUGUST 7, 2024
Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?
147 
ATTEST
NOVEMBER 6, 2024
It helps to look at your own data, but with the help of market research companies for telecom, you can also get to know all the external factors. This will help you optimize pricing strategies, explore untapped markets, and fine-tune your messaging to better address customer pain points, and become number #1 in the telecom market.
mention
DECEMBER 4, 2024
Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.
130 
ATTEST
NOVEMBER 18, 2024
From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research. And they need it now.
Cipher
JUNE 28, 2021
Cipher recently commissioned a survey conducted by Forrester Research , one of the world’s leading market research organizations.
Smart Data Collective
SEPTEMBER 20, 2023
AI seems to be popping up in all sorts of places, including in marketers’ toolkits. We talked extensively about some of the benefits of using AI in marketing before. Ways that Marketers Are Using AI For marketers worried about the profession’s future, know AI can only be a supercharged assistant at this stage.
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Smart Data Collective
APRIL 17, 2023
Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function. Here is the role of data in understanding demographics for effective marketing. They may find that people aged between 40 and 50 were their actual target market.
361 
Smart Data Collective
FEBRUARY 25, 2021
We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.
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mention
FEBRUARY 19, 2021
Creating effective marketing campaigns that add value to your client’s brand isn’t always easy. Whether you’re a full service marketing agency or specialized in social media, social listening can be the engine to power you to go the extra mile. Source: Summer 2020 Marketing Decision Makers Survey ( S2 Research ).
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Smart Data Collective
MAY 8, 2019
If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. Customer Personas. Digital Advertising Campaigns.
280 
mention
MAY 23, 2023
Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. So, let’s start. But how can you achieve the best results through email?
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Smart Data Collective
MARCH 22, 2023
AI has been a highly useful technology for marketers over the past few years. However, new advances in AI continue to make drive new changes in the marketing profession. As a result, analysts anticipate that the market size for AI technology in the marketing sector will be worth nearly $108 billion by 2028.
290 
Smart Data Collective
JANUARY 11, 2023
Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising. Businesses spent over $14.2
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Smart Data Collective
OCTOBER 17, 2022
Email marketing is widespread, with 333.2 Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Using data analytics help your email marketing strategies succeed.
321 
Smart Data Collective
JANUARY 19, 2022
Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.
311 
CIO
AUGUST 2, 2022
from last year, according to a market research report by Gartner. this year, and next year the market research firm expects that growth will further slow, to 17.5%, reaching $3.5 billion in 2022, up by 19.5% However, even though RPA revenue will continue to increase, growth will slow down, Gartner says.
459 
Netbasequid
AUGUST 17, 2022
Brands do not often place enough stock in the “worse” part of that equation until a crisis hits, but market research can change that! So, what are the characteristics of solid market research – and how can it be used to defend your brand specifically? Brands Require Accurate Market Research. Insist on it.
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Netbasequid
APRIL 7, 2022
As they begin to incorporate consumer insights from social media into their market research, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. What is Triangulated Research? Have you had a research project recently? Comprehensive research.
105 
CIO
OCTOBER 27, 2022
By going in for a standardized ERP solution, IT leaders can avoid these issues, and most are following suit,” says Abhishek Mundra, practice director for enterprise platform services at research firm Everest Group. Currently about 60% to 65% of the ERP market in India is still on-premise. in 2022.
545 
Alpha Sense BI
MARCH 10, 2023
To capitalize on strategic growth, pharma organizations and investors need to stay up to date on the market-moving trends, shifts, and developments that are shaping the industry landscape. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced market intelligence platforms.
Smart Data Collective
FEBRUARY 28, 2022
One of the overlooked benefits of big data for libraries pertains to marketing. Therefore, libraries have to actively market their services to reach new patrons. Big Data is the Key to a Successful Library Marketing Strategy. This is where data-driven marketing strategies become so important.
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Netbasequid
JANUARY 6, 2023
So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.
Smart Data Collective
APRIL 20, 2023
Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.
275 
Zoominfo
MAY 8, 2020
When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.
273 
Netbasequid
SEPTEMBER 16, 2022
There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. Introducing a new product to the market is a high stakes endeavor. So, what goes into a successful product launch?
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