Cipher

MARCH 8, 2022

While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure. It’s a structure used by Fortune 50 companies all the way down to ambitious startups looking to shake up an industry, and it’s one that you can adopt for your business too.

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Crayon

APRIL 7, 2021

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.

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Cipher

MARCH 10, 2022

Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants.

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Cipher

APRIL 5, 2022

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

Competitive Intelligence 482

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Cipher

AUGUST 25, 2021

Well-designed market research yields many valuable insights for organizations, helping leaders to better understand customer preferences, consumer behavior and market trends.

Market Research 454

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Cipher

APRIL 21, 2022

If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.

Market Research 505

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Cipher

MARCH 23, 2022

Market research plays an important role in defining the strategies of all organizations, and startups are no different. For many growth-stage companies, market research is a vital input into decisions that could make or break the entire business.

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Cipher

JUNE 14, 2021

It’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. Market research. One way to do that?

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Cipher

JULY 5, 2021

Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, market research goes hand-in-hand with market and competitive intelligence (M/CI).

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Cipher

JUNE 9, 2021

Businesses today need to build a deep understanding of their customers, competitors , and external environment. Doing so empowers organizations to uncover actionable insights that enable them to make critical decisions with a high degree of confidence.

Market Research 371

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Smart Data Collective

SEPTEMBER 13, 2023

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

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mention

AUGUST 7, 2024

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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ATTEST

NOVEMBER 6, 2024

It helps to look at your own data, but with the help of market research companies for telecom, you can also get to know all the external factors. This will help you optimize pricing strategies, explore untapped markets, and fine-tune your messaging to better address customer pain points, and become number #1 in the telecom market.

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CIO

FEBRUARY 27, 2025

Product management addresses the complexities of market research and product strategy definition.

IT 473

IT Management Technology Technology 473

ATTEST

NOVEMBER 18, 2024

We’ve listed some of the best players in automotive industry market research to find the one that aligns with your needs. Attest Attest is a standout in the automotive industry market research landscape, offering the best tools to get real-time consumer insights in-house.

Market Research 52

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CIO

AUGUST 2, 2022

from last year, according to a market research report by Gartner. this year, and next year the market research firm expects that growth will further slow, to 17.5%, reaching $3.5 billion in 2022, up by 19.5% However, even though RPA revenue will continue to increase, growth will slow down, Gartner says.

Globalization 459

Globalization Sales Market Research Marketing Research 459

Netbasequid

AUGUST 17, 2022

Brands do not often place enough stock in the “worse” part of that equation until a crisis hits, but market research can change that! So, what are the characteristics of solid market research – and how can it be used to defend your brand specifically? Brands Require Accurate Market Research. Insist on it.

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Netbasequid

APRIL 7, 2022

As they begin to incorporate consumer insights from social media into their market research, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. What is Triangulated Research? Have you had a research project recently? Comprehensive research.

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Alpha Sense BI

MARCH 10, 2023

By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Compared to the time and expenses associated with manual research, platforms that leverage AI search technology offer an exponentially higher ROI to any market research process.

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Netbasequid

JANUARY 6, 2023

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. Faced with the heavy demands of the current business environment, brands have had to weigh between hiring external marketing agencies and bringing the process in-house.

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Netbasequid

SEPTEMBER 16, 2022

There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. No matter your industry, a successful product launch requires market research intelligence. Understanding Individual Struggles.

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CIO

OCTOBER 27, 2022

This trend is fast catching up,” says Sheetanshu Upadhyay, research head at global market research firm Strategic Market Research. Gartner defines the market for cloud ERP as a market for application technology.

IT 545

IT Finance Market Segmentation Market Research 545

Alpha Sense BI

MAY 10, 2023

This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.

Market Research 94

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Alpha Sense BI

SEPTEMBER 21, 2023

But how does one conduct private market research when the companies and their data are, in fact, private? The answer: innovative market intelligence tools that go beyond Google’s search capabilities to help you uncover insights. See how you can save time and simplify your private market research with a free trial of AlphaSense.

Market Research 98

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Netbasequid

SEPTEMBER 12, 2022

Agile research to the rescue! Modern businesses have adopted agile market research as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional market research; and why should you do it? What Is Agile Market Research? Let’s find out.

Market Research 98

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CIO

APRIL 12, 2024

As the financial industry is poised to be among the first to adopt AI in a big way, CIOs and other employees in this industry also likely will be the first to see it impact their positions within a company.

Banking 539

Banking Human Resources Finance Market Research 539

CIO

JANUARY 25, 2024

Healthcare: digital assistants for Dx and Rx The market for healthcare chatbots globally is projected to more than triple to $647 million by 2030, according to Vantage Market Research. billion, according to Verified Market Research. billion by 2032, according to Allied Market Research.

Banking 397

Banking Retail Market Research Marketing Research 397

Netbasequid

JUNE 16, 2023

Our 2023 North America Market Research Survey Report digs into how this looks, perspectives on available data sources, common analytical capabilities employed, challenges encountered, and aspirations for more advanced analytics methods. A Thriving Industry The market research industry is thriving and poised for continued growth.

Market Research 96

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CIO

JULY 8, 2022

IFS’ acquisition comes at a time when the EAM market is growing due to the move to cloud architecture, growing demand for an enterprisewide view of assets for strategic planning, and increasing deployment of IoT platforms and devices. The global EAM market is expected to grow at a compound annual growth rate (CAGR) of 8.7% to reach $5.5

Management 370

Management Market Research Marketing Research Globalization 370

CIO

JULY 12, 2024

“This acquisition strengthens the IFS offering for complex maintenance processes, which have to work within a highly regulated environment as they are a part of the aviation sector,” said Aly Pinder, research vice president at market research firm IDC.

Airline 400

Airline IT Market Research Marketing Research 400

Kompyte

NOVEMBER 7, 2023

Brand awareness is about more than just being known. It's about being the first to come to mind when someone needs what you offer. And in a way that makes that person smile.

Market Research 105

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CIO

JANUARY 14, 2025

A Brunet colleague, Thomas Randall, director of AI market research at Info-Tech, said that CIOs should expect some price tag pain from the change. He said that he sees this as Microsofts way of leveraging the Azure cloud to make it easier to stitch their pieces together. The pricing for CoreAI is not yet apparent.

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CIO

JANUARY 17, 2024

Externally, it’s seen a steady increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the market research industry.” “Internally, it’s achieved higher employee satisfaction, faster response times, better collaboration, and better value for its customers,” he says.

Business 448

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CIO

AUGUST 21, 2024

Silos prevent decision-makers from easily gaining the best data from all relevant stakeholders – whether marketing, research and development, sales, or finance. That’s a problem for any organization trying to make the best use of all the content it owns.

Management 447

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Cipher

JUNE 28, 2021

Cipher recently commissioned a survey conducted by Forrester Research , one of the world’s leading market research organizations.

Competitive Intelligence 327

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CIO

APRIL 23, 2024

Another market research firm, Grand View Research is also quite optimistic and predicts MSP revenue to grow in 2024. The global managed services market size was estimated at USD 299.01 from 2023 to 2030,” Grand View Research said in one of its reports.

Globalization 462

Globalization Management IT Market Intelligence 462

mention

DECEMBER 4, 2024

Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. Market Research Reports : Many industries have reports that provide market share data for key players.

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