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How to Create a Winning Brand Positioning Strategy

Crayon

If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining features would be yours and yours alone. What makes brand positioning so fun, though, is that your brand doesn’t exist in a vacuum. You do have competitors.

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AI for Decision-Makers: How to Win Trust from the Outset

CIO

The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. This has become a particular difficulty in a crucial area of AI: decision support. Users must be able to deeply trust the applications.

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Acumatica tweaks its cloud ERP for professional services firms

CIO

Professional services leaders are particularly sensitive to the importance of the tools and technologies they use, with 85% saying they significantly impact the quality of their work, according to an August 2023 survey of 213 of them by S&P Global Market Intelligence.

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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams. Win Faster.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. However, organizations are fighting back - and winning. More organizations are investing in B2B sales and marketing intelligence solutions. The primary takeaway?

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Deep automation: A CIO weapon for turning disruption into opportunity

CIO

This might involve creating cross-functional teams to identify automation opportunities and demonstrating quick wins to build momentum. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

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Making AI real: It takes a CAIO

CIO

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. the world’s leading tech media, data, and marketing services company. Here is your chance to be that leader.” Learn more about IDC’s research for technology leaders.

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