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Scope 2 emissions come from indirect sources such as employee travel on airlines or electricity purchased to power an in-house datacenter. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
In the recent global outage, air travel was affected by problems with reservations and check-in systems. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets. Impacts included emails and SMS messages from carriers to customers.
After seemingly endless months of lockdowns, masks and Netflix, there’s one thing for sure – people are itching to travel again. And according to a recent Virtuoso survey , 93% said they’d never again take the opportunity to travel for granted. That being the case, we’ll explore the summer trends to watch as consumers return to travel.
Both consumer intelligence and marketintelligence offer a definite edge. Getting the edge with emerging market insights. Between 2018 and 2020, marketers’ adoption of the tech jumped from 29% to 84%. Are they anxious to get out and travel, or are they content to lie low and save their money?
To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and marketintelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/marketintelligence ‘go to’ story you share?
We have clients spanning healthcare, QSR, CPG, travel – and the list goes on. And if your brand is ready to see a demo of consumer and marketing analytics in action – and tailored to your specific needs, be sure to reach out for a demo – and never miss a consumer conversation about your company again. It’s twofold.
It’s truly a testament to the effectiveness of using marketintelligence powered by social media listening to stay ahead of emerging trends. As travel screeched to a halt and bookings plummeted, the company leveraged its network to boost its ‘online experiences. And savvy marketintelligence made all the difference.
Why is marketintelligence important? Marketintelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play.
Marketintelligence statistics of interest here include: 60% of interactions with brands are online. The market value of board games for 2020 is 9.27 From theatre to travel, experiences were the new ‘it’ toy or new car. Let’s travel back in time to visualize the consumer intelligence shift.
People anticipate more time spent travelling and being around loved ones this holiday season: View this post on Instagram. And that is a big Black Friday draw as well – travel deals. Your consumer and marketintelligence must answer the tough questions for you – and you must be ready to listen and adapt your offerings accordingly.
As such, brands need tools capable of collecting data and uncovering the patterns that inform marketintelligence. Decision-making is 5x faster for businesses that leverage data analytics to inform their market understanding. Brands are surrounded by data; however, roughly 80% of it is unstructured. Let’s see why!
Over the Christmas period, the much-beloved brand dented its reputation with travelers when – due to an outdated scheduling system – it grounded all of its planes, leaving thousands stranded and missing their holidays. And it’s a bond that holds even when others are slamming an airline for an “unacceptable” “travel fiasco.”.
Diversity is a part of the larger marketing conversation no matter the industry. Using marketintelligence we can explore diversity as a topic to illustrate how far-reaching it is. Marketintelligence opens the door to a million and one conversations happening in the U.S. Can we expect the same in 2021?
Brands have exceedingly vast quantities of consumer and marketintelligence at their disposal these days. As mentioned at the outset, with so many siloed systems offering consumer and marketintelligence, businesses are left with tough choices around which pieces to pay attention to – which should inform specific functions.
And here are a few tech-related marketintelligence statistics that are driving momentum these days: The 5G IoT market stood at $398M in 2019 and is expected to approach $8B by 2026, representing an eye-watering CAGR of 53.3%. Mixing things up by going virtual. Digital solutions for our new normal. CES – Something Different.
They weren’t driving or traveling even a fraction of what we’ve seen in previous years, so those habits certainly played a role in the DIY movement. And reach out if you’d like to better understand how these brands are achieving great things online with the help of consumer and marketintelligence. .
Consumer and marketintelligence pulls back the curtain to reveal insight informing these major moves. With a little bit of advanced artificial intelligence magic to pinpoint emerging market insights , of course! Using marketintelligence , we’ve searched tech gadgets to see what’s currently trending.
What are consumers interested in worldwide – and how are marketers aggregating, analyzing and taking action around these interests? Our Global Consumer Insight Analytics Report shares best practices and challenges from leading consumer and marketingintelligence professionals located around the world.
It’s predicted that Gen-Z, in particular, will continue to be the most avid consumers of leisure spending, including traveling, dining out, etc. This is where market and consumer intelligence can be your advocate and ally. And this includes fashion, which is in the top three categories they choose to splurge on.
Use competitive intelligence to discover your direct competitors, what they are offering to the target market, and easiest points of entry i.e. gaps that need filling – like maybe helping travelers make the most of their credit card miles: Through social listening , you will see what matters to your target consumer.
Social media intelligence is very different from other marketingintelligence. Here are some stats to keep top of mind that lend to the importance of capturing accurate social media intelligence: In 2021, there were 66 billion people using social media, an increase of 13.13% year-over-year from 3.69 billion in 2020.
Instagram stories for strategic marketing. Reddit for real-time marketintelligence. Everyone needs artificial intelligence. They have a broad consumer base but put out content on travel or videos with recipes when they need to directly target segments of their audience. Mainstream virtual reality.
Our report details this shift across various sectors, including Banking and Finance, Consumer Products, Food and Beverage, Healthcare and Pharmaceutical, Media and Entertainment, Retail, Technology, Transportation, and Travel and Hospitality. However, this does not imply that fewer agencies are using such data.
What’s intriguing is companies hailing from the Gaming, Human Resources and Travel, Hospitality & Tourism clusters also find a place in this list. . Expectedly, most of the companies form a part of the Digital Health and Medical devices, Therapy & Treatment clusters.
Presents at Goldman Sachs Technology and Internet Conference 2016 Simple, Affordable Solutions In 2008, Groupon was just a small startup offering subscribers discounts for activities, travel, goods, and services sold by local merchants. Unsure of what your investment in a marketintelligence platform will return?
Executive Profile: Richard Peña, Competitive Intelligence Manager, UPS. Richard Peña is a competitive and marketintelligence manager at UPS Healthcare and Life Sciences, working out of the New York City Metropolitan Area. Beasley has traveled to and executed business on four continents in 14 countries in 2 different industries.
The commercial side is seen to bounce back slower due to the pandemic’s impact on air travel. Its two principal components, the military and commercial sectors, are forecasted to recover at different paces because of differences in customer demand. In 2020, only 723 aircraft were delivered, a 42 percent decline from 2019 and 55.3
In a world plagued with Covid-19 and restrictions on travel , Clubhouse could be filling the void for networking events as new product developers or brand ambassadors could simply create a room on the app and engage in an intimate conversation at scale. Market Landscape Heatmap .
That’s why more and more pharma companies are leveraging marketintelligence platforms to see what their competition , Wall Street, and the industry is saying and to find the answers they need. Deciphering future diseases and potential treatments is imperative to distinguish between a worthy investment or financing an industry fad.
Third, the method is cheaper as it eliminates would-be expenses like traveling and accommodation. Multi-modal market entry research is the best approach as it encourages you to use the strengths of different methods to achieve your objective. The post What Is Market Entry Research and Why Is It Important?
She has provided market and competitive intelligence to some of the world’s largest and most ambitious companies taking her to places as diverse as Peru, Nigeria and China. We sat down with Kimberlee to learn more about her background, and her approach to identifying opportunities in emerging markets.
About Author: HTF MarketIntelligence consulting is uniquely positioned empower and inspire with research and consulting services to empower businesses with growth strategies, by offering services with extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist in decision making.
as fuel in heavy-duty trucks, coaches, long-range passenger vehicles, and trains), international travel (e.g., Looking Ahead Global decarbonization is a hefty yet achievable goal, and for corporations, staying ahead in the race to embrace a net-zero future requires constant market monitoring.
The vast majority of reviews (35%) are around Work/Life Balance, Lifestyle, and Travel. The most fundamental step in analyzing any custom text dataset is renaming the clusters in a way that helps us understand the major themes that underlie a dataset. The second largest category of reviews is Learning & Career Development (23%).
More promising, Generative AI, a branch of artificial intelligence, can analyze vast amounts of data, identify patterns and trends that human researchers would struggle to accomplish manually, and accurately summarize them. It has the potential to transform the marketintelligence industry. Healthcare : The U.S.
But the call for cannabinoids travels beyond the expected to a wide variety of unmet consumer needs, including coffee, water, tea, snacks, cotton candy, honey, skincare and a wide variety of health and wellness items.
With AlphaSense, financial professionals can easily prepare for earnings season with powerful artificial intelligence by leveraging our all-in-one marketintelligence platform for financial research and Expert Insights.
Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and marketintelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Analytics shouldn’t feel mysterious and confusing – and it won’t be after reading this post!
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and marketintelligence endeavors, including these expanded datasets. billion by the end of 2021, an increase of 10.1% since 2020.
Whether you’re en route to visit a client, stuck in an airport, or conducting work away from the office, you can access our all-in-one marketintelligence platform right at your fingertips. For market researchers, accessing valuable expert perspectives anywhere is crucial to making fast and fully informed business decisions.
For example, the ability to use customer research to monitor people as they travel your purchase path is incredibly helpful when it comes to creating that next marketing campaign. And it is sort of a catch-all term that incorporates the insight sources that follow. Identifying Outliers. What are outliers?
We see how far her post has traveled, and who reposted it, along with their follower count. Using social media listening we can see the power of an influencer in action! If we select T rending TikTok Users and explore the many posts, one stands out by BlackPink member and soloist, Jennie.
Users talking about flavored vodka are showing interest in movies, fashion, gaming and travel, to name a few. Since Western Son also produces a wide array of flavored vodkas , here’s a look at the demographic interests in the space. Each is clickable to explore further and presents a great way to brainstorm ideas.
In fact, these drugs have garnered so much demand that people are going to drastic lengths—traveling thousands of miles to countries like J apan, Canada, Switzerland, Germany, Netherlands, Sweden, UK, Australia, and France— to secure prescriptions.
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