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ESG reporting: Carbon in the cloud

CIO

Scope 2 emissions come from indirect sources such as employee travel on airlines or electricity purchased to power an in-house datacenter. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets.

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Protecting your business from unforeseen outages: Lessons from the recent CrowdStrike incident

CIO

In the recent global outage, air travel was affected by problems with reservations and check-in systems. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Impacts included emails and SMS messages from carriers to customers.

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Summer Trends to Watch as Consumers Return to Travel

Netbasequid

After seemingly endless months of lockdowns, masks and Netflix, there’s one thing for sure – people are itching to travel again. And according to a recent Virtuoso survey , 93% said they’d never again take the opportunity to travel for granted. That being the case, we’ll explore the summer trends to watch as consumers return to travel.

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Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success

Netbasequid

Both consumer intelligence and market intelligence offer a definite edge. Getting the edge with emerging market insights. Between 2018 and 2020, marketers’ adoption of the tech jumped from 29% to 84%. Are they anxious to get out and travel, or are they content to lie low and save their money?

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Women Leaders in the Consumer & Market Intelligence Space

Netbasequid

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

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Fitzco Uncovers Opportunities with Consumer and Market Intelligence

Netbasequid

We have clients spanning healthcare, QSR, CPG, travel – and the list goes on. And if your brand is ready to see a demo of consumer and marketing analytics in action – and tailored to your specific needs, be sure to reach out for a demo – and never miss a consumer conversation about your company again. It’s twofold.

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Will Doordash & Airbnb’s Pandemic-Driven Growth Continue?

Netbasequid

It’s truly a testament to the effectiveness of using market intelligence powered by social media listening to stay ahead of emerging trends. As travel screeched to a halt and bookings plummeted, the company leveraged its network to boost its ‘online experiences. And savvy market intelligence made all the difference.